The global in-game advertising market size was US$ 6.8 billion in 2021. The global in-game advertising market size is forecast to reach US$ 17.6 billion by 2030, growing at a compound annual growth rate (CAGR) of 11% during the forecast period from 2022 to 2030.
Advertising in electronic games is known as in-game advertising (IGA). IGA is distinct from advergames, games created explicitly to promote a product. IGA can integrate into a game through a background display, such as an in-game billboard or a commercial. During the pause created when a game loads, or it can be deeply integrated into the game, such that the advertised product is required to complete a part of the game or prominently featured in cutscenes. Consumers are less likely to multitask with other media while playing a game, but attention still shifts between the gameplay, controls, and the advertisement.
Factors Influencing Market Growth
Impact Analysis of COVID-19
The COVID-19 pandemic had a positive impact on the global in-game advertising market. Because many end-users used digital devices to access the internet, and due to the COVID-19 certainty, many businesses were preparing to transfer their advertising investments to digital platforms. Greater technology improvements and increased consumer time spent on the internet gaming grew the in-game advertising market, encouraging businesses to display adverts on gaming applications.
Regional Insights
North America held dominance in the in-game advertising market in 2021 and is forecast to remain dominant during the forecast period. As a result of the rising sales of smartphones, PCs, laptops, and other electronic devices. The invention of high-quality new games for smartphones, tablets, and consoles is growing as developers increasingly use games as a medium of advertisement. Using in-game advertising, developers can reach a huge number of users and expand their market presence. Thus, these factors are forecast to boost the market growth in the region.
Leading Competitors
The leading prominent companies profiled in the global in-game advertising market are:
Scope of the Report
The global in-game advertising market segmentation focuses on Type, Device Type, and Region.
Segmentation based on Type
Segmentation based on Device Type
Segmentation based on Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL IN-GAME ADVERTISING MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
4 GLOBAL IN-GAME ADVERTISING MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE MODEL
4.4 VALUE CHAIN ANALYSIS
5 GLOBAL IN-GAME ADVERTISING MARKET, BY TYPE
5.1 OVERVIEW
5.2 STATIC ADS
5.3 DYNAMIC ADS
5.4 ADVERGAMING
6 GLOBAL IN-GAME ADVERTISING MARKET, BY DEVICE TYPE
6.1 OVERVIEW
6.2 PC
6.3 LAPTOP
6.4 SMARTPHONE
6.5 TABLET
7 GLOBAL IN-GAME ADVERTISING MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA MARKET SNAPSHOT
7.2.2 U.S.
7.2.3 CANADA
7.2.4 MEXICO
7.3 EUROPE
7.3.1 EUROPE MARKET SNAPSHOT
7.3.2 WESTERN EUROPE
7.3.2.1 THE UK
7.3.2.2 GERMANY
7.3.2.3 FRANCE
7.3.2.4 ITALY
7.3.2.5 SPAIN
7.3.2.6 REST OF WESTERN EUROPE
7.3.3 EASTERN EUROPE
7.3.3. 1 POLAND
7.3.3.2 RUSSIA
7.3.3.3 REST OF EASTERN EUROPE
7.4 ASIA PACIFIC
7.4.1 ASIA PACIFIC MARKET SNAPSHOT
7.4.2 CHINA
7.4.3 JAPAN
7.4.4 INDIA
7.4.5 AUSTRALIA & NEW ZEALAND
7.4.6 ASEAN
7.4.7 REST OF ASIA PACIFIC
7.5 MIDDLE EAST & AFRICA
7.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
7.5.2 UAE
7.5.3 SAUDI ARABIA
7.5.4 SOUTH AFRICA
7.5.5 REST OF MEA
7.6 SOUTH AMERICA
7.6.1 SOUTH AMERICA MARKET SNAPSHOT
7.6.2 BRAZIL
7.6.3 ARGENTINA
7.6.4 REST OF SOUTH AMERICA
8 GLOBAL IN-GAME ADVERTISING MARKET COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPANY MARKET RANKING
8.3 KEY DEVELOPMENT STRATEGIES
9 COMPANY PROFILES
9.1 ALPHABET INCORPORATED
9.1.1 OVERVIEW
9.1.2 FINANCIAL PERFORMANCE
9.1.3 PRODUCT OUTLOOK
9.1.4 KEY DEVELOPMENTS
9.2 ANZU VIRTUAL REALITY LIMITED
9.2.1 OVERVIEW
9.2.2 FINANCIAL PERFORMANCE
9.2.3 PRODUCT OUTLOOK
9.2.4 KEY DEVELOPMENTS
9.3 BLIZZARD ENTERTAINMENT INCORPORATED
9.3.1 OVERVIEW
9.3.2 FINANCIAL PERFORMANCE
9.3.3 PRODUCT OUTLOOK
9.3.4 KEY DEVELOPMENTS
9.4 ELECTRONIC ARTS INCORPORATED
9.4.1 OVERVIEW
9.4.2 FINANCIAL PERFORMANCE
9.4.3 PRODUCT OUTLOOK
9.4.4 KEY DEVELOPMENTS
9.5 MEDIASPIKE INCORPORATED
9.5.1 OVERVIEW
9.5.2 FINANCIAL PERFORMANCE
9.5.3 PRODUCT OUTLOOK
9.5.4 KEY DEVELOPMENTS
9.6 IRONSOURCE LIMITED
9.6.1 OVERVIEW
9.6.2 FINANCIAL PERFORMANCE
9.6.3 PRODUCT OUTLOOK
9.6.4 KEY DEVELOPMENTS
9.7 MOTIVE INTERACTIVE INCORPORATED
9.7.1 OVERVIEW
9.7.2 FINANCIAL PERFORMANCE
9.7.3 PRODUCT OUTLOOK
9.7.4 KEY DEVELOPMENTS
9.8 PLAYWIRE LLC
9.8.1 OVERVIEW
9.8.2 FINANCIAL PERFORMANCE
9.8.3 PRODUCT OUTLOOK
9.8.4 KEY DEVELOPMENTS
9.9 RAPIDFIRE INCORPORATED
9.9.1 OVERVIEW
9.9.2 FINANCIAL PERFORMANCE
9.9.3 PRODUCT OUTLOOK
9.9.4 KEY DEVELOPMENTS
9.10 WPP PLC
9.10.1 OVERVIEW
9.10.2 FINANCIAL PERFORMANCE
9.10.3 PRODUCT OUTLOOK
9.10.4 KEY DEVELOPMENTS
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