The global inflight advertising market revenue was around US$ 2.1 billion in 2022 and is estimated to reach US$ 5.6 billion by 2031, growing at a compound annual growth rate (CAGR) of 11.7% during the forecast period from 2023 to 2031.
Inflight advertising contains any type of advertising that targets the potential customers, boarding an airline. It involves commercials during in-flight entertainment programming, advertisements in in-flight magazines, ads on setback tray tables, overhead storage bins, and sale pitches by the flight attendants.
Market Driving Factors
The increasing need for customized entertainment has highly contributed to the surge in demand for inflight advertising. It has been noticed that numerous airlines have adopted wireless technologies and seat-centric solutions to improve the passengers’ experience, which, in turn, is an essential factor responsible for market growth.
Increasing smartphone usage among people around the world is fueling the market expansion. The increasing use of smartphones and other forms of customized computing have allowed advertisers to especially target groups of customers based on factors like income, age, and level of education to surge sales of a certain product. Innovative in-flight advertising is gradually integrating these components into its blend of sight, sound, and motion, resulting in a more engaging experience for passengers and a greater impact for the advertised brands.
Limited advertising space available in airplane cabins, and a high demand may drive up advertising expenses. Therefore, this factor hampers the market growth.
Regional Analysis
North America dominates the market in terms of revenue. This is due to the high volume of air passengers and numerous major airlines and airports that act as important hubs for international travel are all contributing factors. In addition, this is mostly attributable to airlines' growing reliance on in-flight entertainment systems in this region.
Asia-Pacific is estimated to dominate the market in terms of shares. This is due to digitalization enhancing the aircraft industry's technical outlook, the increase of low-cost flights, population growth, and the development of airports. Therefore, increased rates of expansion are anticipated to fuel the market in the region.
Segmentation Insights
Product Insight
The display systems segment dominates the market in terms of revenue. This is due to the digital billboards or video screens can be viewed on the seatback screens, windshield displays, and overhead bins of a vehicle equipped with a display system. Ads on these screens can get shoppers right where they are purchasing.
The in-flight apps segment dominates the market over the forecast period. This is due to the increasing popularity of passengers as digital media and in-flight connectivity become more prevalent. In-flight apps offer passengers a variety of entertainment options, such as movies, games, TV shows, and music, which they can access on their devices.
Aircraft Type Insight
The passenger aircraft segment dominates the market in terms of revenue. This is due to commercial airlines having a larger passenger base and thus providing more options for advertisers to get their target audience. This segment is used for a wider range of flights, including short, medium, and long-haul routes, offering advertisers a more range audience with variable demographics and interests. Furthermore, this segment is commonly used for commercial flights that are more concentrated on leisure and tourism, attracting passengers who are more receptive to advertising messages.
Prominent Companies
Segmentation Outline
The global inflight advertising market segmentation focuses on Product, Aircraft Type, and Region.
By Product
By Aircraft Type
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL INFLIGHT ADVERTISING MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: INFLIGHT ADVERTISING MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL INFLIGHT ADVERTISING MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL INFLIGHT ADVERTISING MARKET, BY PRODUCT
5.1 OVERVIEW
5.2 INFLIGHT MAGAZINES
5.3 DISPLAY SYSTEMS
5.4 BAGGAGE TAGS
5.5 IN-FLIGHT APPS
5.6 OTHERS
6 GLOBAL INFLIGHT ADVERTISING MARKET, BY AIRCRAFT TYPE
6.1 OVERVIEW
6.2 BUSINESS AIRCRAFT
6.3 PASSENGER AIRCRAFT
7 GLOBAL INFLIGHT ADVERTISING MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA MARKET SNAPSHOT
7.2.2 U.S.
7.2.3 CANADA
7.2.4 MEXICO
7.3 EUROPE
7.3.1 EUROPE MARKET SNAPSHOT
7.3.2 WESTERN EUROPE
7.3.2.1 THE UK
7.3.2.2 GERMANY
7.3.2.3 FRANCE
7.3.2.4 ITALY
7.3.2.5 SPAIN
7.3.2.6 REST OF WESTERN EUROPE
7.3.3 EASTERN EUROPE
7.3.3.1 POLAND
7.3.3.2 RUSSIA
7.3.3.3 REST OF EASTERN EUROPE
7.4 ASIA PACIFIC
7.4.1 ASIA PACIFIC MARKET SNAPSHOT
7.4.2 CHINA
7.4.3 JAPAN
7.4.4 INDIA
7.4.5 AUSTRALIA & NEW ZEALAND
7.4.6 ASEAN
7.4.7 REST OF ASIA PACIFIC
7.5 MIDDLE EAST & AFRICA
7.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
7.5.2 UAE
7.5.3 SAUDI ARABIA
7.5.4 SOUTH AFRICA
7.5.5 REST OF MEA
7.6 SOUTH AMERICA
7.6.1 SOUTH AMERICA MARKET SNAPSHOT
7.6.2 BRAZIL
7.6.3 ARGENTINA
7.6.4 REST OF SOUTH AMERICA
8 GLOBAL INFLIGHT ADVERTISING MARKET COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPANY MARKET RANKING
8.3 KEY DEVELOPMENT STRATEGIES
8.4 COMPETITIVE DASHBOARD
8.5 PRODUCT MAPPING
8.6 TOP PLAYER POSITIONING, 2022
8.7 COMPETITIVE HEATMAP
8.8 TOP WINNING STRATEGIES
9 COMPANY PROFILES
9.1 PANASONIC AVIONICS CORPORATION
9.1.1 OVERVIEW
9.1.2 FINANCIAL PERFORMANCE
9.1.3 PRODUCT OUTLOOK
9.1.4 KEY DEVELOPMENTS
9.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.2 EAGLE
9.2.1 OVERVIEW
9.2.2 FINANCIAL PERFORMANCE
9.2.3 PRODUCT OUTLOOK
9.2.4 KEY DEVELOPMENTS
9.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.3 IMM INTERNATIONAL
9.3.1 OVERVIEW
9.3.2 FINANCIAL PERFORMANCE
9.3.3 PRODUCT OUTLOOK
9.3.4 KEY DEVELOPMENTS
9.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.4 ONBOARD PARTNERS
9.4.1 OVERVIEW
9.4.2 FINANCIAL PERFORMANCE
9.4.3 PRODUCT OUTLOOK
9.4.4 KEY DEVELOPMENTS
9.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.5 ATIN OOH
9.5.1 OVERVIEW
9.5.2 FINANCIAL PERFORMANCE
9.5.3 PRODUCT OUTLOOK
9.5.4 KEY DEVELOPMENTS
9.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.6 ZAGOREN COLLECTIVE
9.6.1 OVERVIEW
9.6.2 FINANCIAL PERFORMANCE
9.6.3 PRODUCT OUTLOOK
9.6.4 KEY DEVELOPMENTS
9.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.7 BLUE MUSHROOM
9.7.1 OVERVIEW
9.7.2 FINANCIAL PERFORMANCE
9.7.3 PRODUCT OUTLOOK
9.7.4 KEY DEVELOPMENTS
9.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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