The global interactive video wall market is estimated to exceed US$ 6.7 billion in 2023 to US$ 17.17 billion by 2032, growing at a compound annual growth rate (CAGR) of 11% during the forecast period from 2024 to 2032.
An interactive video wall is a high-resolution, large-scale display system that integrates multiple screens or panels to deliver a seamless and captivating visual experience for users. It is a type of digital signage that merges digital technology with physical surfaces to produce immersive experiences. These walls have the capability to react to different inputs like touch, gestures, or sound, delivering a distinctive and captivating interaction for users.
Widespread Use in Education Sector
The growth of the interactive video wall market is poised to experience substantial expansion, driven by the increasing adoption of interactive video walls in educational environments. The onset of the COVID-19 pandemic prompted numerous educational institutions to turn to digital systems to meet the needs of their students. This has persisted and is anticipated to continue flourishing in the years ahead.
In response to these changes, many educational facilities have embraced advanced mediums such as interactive boards and walls to conduct classes and provide an immersive learning experience for students. These interactive walls play a pivotal role in enriching lessons, fostering collaboration, and stimulating active participation among students. Furthermore, the shift towards remote work has accelerated the acceptance of interactive displays for virtual collaboration.
Various studies have demonstrated that using interactive whiteboards in the classroom enhances the learning process, elevates student engagement, and enhances knowledge retention. For example, the Samsung Interactive Display enables teachers and students to write in an intuitive manner using their fingers, a stylus, or another writing tool, and then effortlessly save and share their work directly from the board. With audio and video support, the touchscreen display can also access internet- or server-based content, making it easy to integrate into existing lesson plans.
As an illustration of this trend, in May 2024, Samsung commemorated Teacher's Appreciation Week (May 6-10) with the launch of the Interactive Display for Education. This classroom display, Samsung's first Google Enterprise Devices Licensing Agreement (EDLA)-certified model, comes with built-in support for Google services such as Google Classroom and Google Drive, and includes pre-installed apps like Google Chrome and YouTube, along with downloadable access to apps in the Google Play Store.
High Initial Cost
Interactive video walls often incorporate advanced touch technologies such as capacitive touch, infrared touch, or optical touch, which require specialized sensors and components. These elements significantly contribute to the overall cost of the display, potentially impeding market growth.
In addition, to ensure clear and high-resolution visuals, interactive displays typically utilize premium display panels, including LED or OLED. The cost of these panels, particularly for larger sizes or those with features like 4K resolution, can significantly impact the overall expense.
Furthermore, these displays are commonly designed for commercial or educational environments, prioritizing durability. Robust build quality, protective glass, and anti-glare coatings are integrated, increasing the cost to ensure the display can withstand frequent use and potential environmental factors.
For businesses, especially smaller ones, the hardware and installation costs associated with the initial setup of video walls can represent a substantial investment. The cost of an interactive video wall depends on factors such as size, resolution, interactivity features, customization, and specific project needs, all of which contribute to the initial investment cost of an interactive video wall.
Rising Adoption in Healthcare
The incorporation of interactive video walls in the medical and healthcare sectors represents a significant advancement with the potential to enhance patient outcomes, streamline processes, and improve the overall healthcare experience for both patients and healthcare professionals. This integration is not only offering lucrative opportunities for market growth but also meeting the increasing demand from physicians for improved patient care.
Interactive video walls enable the visualization of medical images such as MRIs and CT scans, fostering improved comprehension and coordination within healthcare teams. Furthermore, patients can be educated about medical conditions, treatment options, and preventive care through the use of interactive displays. These displays facilitate interactive learning experiences, allowing healthcare providers to communicate complex information in a manner that is more accessible and engaging for patients.
In a notable industry development, IGEL announced a strategic expansion into the operational technology (OT) and Internet of Things (IoT) sectors through a collaboration with LG Electronics in June 2024. This joint initiative aims to provide a secure and user-friendly digital experience on large-screen LG Business Solutions displays, initially directed towards the healthcare industry. This strategic collaboration reflects a growing recognition of the potential benefits of integrating interactive video walls in healthcare settings.
By Layout
In 2023, the standard layout segment dominated the market. This trend is anticipated to continue in the coming years. The standard layout encompasses landscape and portrait interactive video walls and is widely utilized in educational institutions, hospitality venues, museums, trade shows, and exhibitions. The increasing demand for high-resolution multi-touch displays, particularly in conference rooms and retail spaces, is fueling the growth of landscape and portrait touch video walls.
The versatility of these walls, which enable users to switch between layouts as needed, and the provision of robust preview options to ensure the desired view of the layout, are expected to drive substantial growth in the market for interactive video walls with custom layouts over the forecast period. These customized walls are commonly employed in libraries, corporate settings, and healthcare facilities.
By Display
The LED segment held the largest market share in 2023. The emergence of curved LED interactive video walls is creating fresh opportunities for all participants in the value chain. The increasing utilization of video walls at outdoor events, including product launches, sports events, political gatherings, and music concerts, to captivate audiences by replacing traditional widescreen displays, is expected to further stimulate demand.
In recent years, the use of interactive video walls has become more prevalent in corporate events. Factors such as heightened brightness, low power consumption, and lightweight design leading to easier transportation are contributing to the growing demand. These factors are anticipated to propel the need for LED display technology in the coming years.
By End-User
The retail segment held the largest market share in 2023. It is expected to present substantial growth opportunities for participants in the value chain due to the increasing number of commercial spaces, including malls and shopping complexes.
Within retail establishments, touch video walls enable customers to browse the store's inventory and check stock availability at specific locations. Technological advancements, such as the recent introduction of LED interactive video walls offering higher definition picture quality and virtually bezel-less displays, have positively impacted product adoption in the retail segment. Interactive video walls are utilized across various verticals, including museums, hospitality, and airports.
Regional Analysis
The Asia Pacific region is poised to lead the market, demonstrating the highest Compound Annual Growth Rate (CAGR) throughout the forecast period. This region's increased demand for interactive displays can be attributed to a combination of factors, including the growth of the education sector, rapid technology adoption, expanding businesses, government initiatives, cultural attitudes toward technology, urbanization, and the increased affordability of these technologies.
Asia Pacific is a diverse region with several industries and market segments, including retail, transportation, hospitality, healthcare, education, and entertainment. This diversity creates multiple opportunities for the deployment of video wall solutions across various applications and verticals. Asia Pacific is home to some of the world's leading technology manufacturers and suppliers, particularly in countries like China, Japan, South Korea, and Taiwan ．
The Asia Pacific market benefits from well-established interactive display players such as Panasonic Corporation, BOE Technology Group Co., Ltd., LEYARD, and SHARP CORPORATION, which significantly contribute to the regional market expansion. These factors collectively drive the growth of the interactive video wall market in the Asia Pacific region.
Key Companies Operating in the Global Interactive Video Walls Market
Market Segmentation Outline
By Layout
By Display
By End-User
By Region
1 INTRODUCTION OF GLOBAL INTERACTIVE VIDEO WALL MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: INTERACTIVE VIDEO WALL MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL INTERACTIVE VIDEO WALL MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL INTERACTIVE VIDEO WALL MARKET, BY LAYOUT
5.1 OVERVIEW
5.2 STANDARD LAYOUT
5.3 CUSTOM LAYOUT
6 GLOBAL INTERACTIVE VIDEO WALL MARKET, BY DISPLAY
6.1 OVERVIEW
6.2 LCD
6.3 LED
6.4 OTHERS
7 GLOBAL INTERACTIVE VIDEO WALL MARKET, BY END-USER
7.1 OVERVIEW
7.2 RETAIL
7.3 CORPORATE
7.4 TRANSPORTATION
7.5 HEALTHCARE
7.6 HOSPITALITY
7.7 MUSEUM
7.8 OTHERS
8 GLOBAL INTERACTIVE VIDEO WALL MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3.1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL INTERACTIVE VIDEO WALL MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
9.4 COMPETITIVE DASHBOARD
9.5 PRODUCT MAPPING
9.6 TOP PLAYER POSITIONING, 2022
9.7 COMPETITIVE HEATMAP
9.8 TOP WINNING STRATEGIES
10 COMPANY PROFILES
10.1 SAMSUNG ELECTRONICS CO. LTD.
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.2 SONY CORPORATION
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.3 NAVORI SA
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.4 NEC DISPLAY SOLUTIONS
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.5 OMNIVEX CORPORATION
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.6 PANASONIC CORPORATION
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.7 ADFLOW NETWORKS
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.8 AU OPTRONICS CORP
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.9 PHILIPS NV
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.10 LG DISPLAY CO. LTD.
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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