The global social media management market revenue was around US$ 18.7 billion in 2022 and is estimated to reach US$ 118.7 billion by 2031, growing at a compound annual growth rate (CAGR) of 22.8% during the forecast period from 2023 to 2031.
Social media management is the process of collecting and analyzing audiences and formulating marketing and influencing strategies that are tailored to a distinct group of individuals or audiences. Creating and distributing online content for social networks, monitoring online conversations with consumers and followers, engaging with influencers, providing community service, and measuring, monitoring, and reporting on social media performance are all part of social media management.
Market Driving Factors
Increasing penetration of social media platforms is estimated to drive the market growth. Social media has become a necessary part of people’s everyday life in contemporary society. From teenagers to senior citizens, people are relying on online social media platforms for their daily dose of social interactions, news, and dislikes/likes, among others. Therefore, social media today has become the largest platform for companies and brands to interact with their clients which aids in the development of such platforms.
Expanding opportunities for businesses are estimated to drive the market growth. Social media has changed the way individuals communicate. It has given everyone an easy and quick way to connect and share life events, thoughts, joys, and communication with family, friends, and other like-minded individuals across the world due to Instagram, Twitter, Facebook, or a host of other apps. As a result, this has enabled social media to become a strong tool for communicating with the outside world, and companies are utilizing it to capture new audiences. Thus, such reach of social media is offering lucrative opportunities for the market.
The challenges about data privacy and security, majorly among large organizations may hinder the overall market growth.
Regional Analysis
North America dominated the market in terms of the largest shares. This can be attributed to its high concentration of social media management solutions vendors such as IBM Corporation, Google Inc., and Salesforce Inc.
Asia Pacific is estimated to dominate the market in terms of the growth rate. This is mainly due to the widespread adoption of digital solutions in the sales and competitive intelligence market, the surge in the use of sophisticated online media strategies is estimated to increase smartphone adoption in the region.
Segmentation Insights
Component Insight
The solution segment is estimated to dominate the market in terms of the growth rate. The main reason for this is the growing need for solutions, which include risk and compliance management, asset and content management, listening, social media marketing, monitoring, and analytics. Additionally, these solutions concentrate on developing engaging content for profiles, evaluating outcomes, and interacting with followers.
Deployment Model Insight
The cloud segment dominates the market in terms of the largest share. The increase in demand for social media management solutions is closely connected to the surging adoption of cloud-based solutions.
Industry Vertical Insight
The BFSI segment dominated the market in terms of revenue and is expected to maintain its dominance. This can be mainly attributed to the surged influence of social media platforms on individual’s financial expenses, incentivizing major businesses of the sector to finance adequate social media management solutions for their organizations.
Prominent Companies
Segmentation Outline
The global social media management market segmentation focuses on the Component, Deployment Model, Enterprise Size, Application, Industry Vertical, and Region.
By Component
By Deployment Model
By Enterprise Size
By Application
By Industry Vertical
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL SOCIAL MEDIA MANAGEMENT MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: SOCIAL MEDIA MANAGEMENT MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT
5.1 OVERVIEW
5.2 SOLUTION
5.3 SERVICE
6 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODEL
6.1 OVERVIEW
6.2 ON-PREMISE
6.3 CLOUD
7 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET, BY ENTERPRISE SIZE
7.1 OVERVIEW
7.2 LARGE ENTERPRISES
7.3 SMES
8 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION
8.1 OVERVIEW
8.2 SALES AND MARKETING MANAGEMENT
8.3 CUSTOMER EXPERIENCE MANAGEMENT
8.4 COMPETITIVE INTELLIGENCE
8.5 RISK MANAGEMENT AND FRAUD DETECTION
8.6 OTHERS
9 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET, BY INDUSTRY VERTICAL
9.1 OVERVIEW
9.2 BFSI
9.3 RETAIL AND E-COMMERCE
9.4 GOVERNMENT AND PUBLIC SECTOR
9.5 HEALTHCARE AND LIFE SCIENCE
9.6 IT AND TELECOM
9.7 MEDIA AND ENTERTAINMENT
9.8 MANUFACTURING
9.9 OTHERS
10 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET, BY GEOGRAPHY
10.1 OVERVIEW
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA MARKET SNAPSHOT
10.2.2 U.S.
10.2.3 CANADA
10.2.4 MEXICO
10.3 EUROPE
10.3.1 EUROPE MARKET SNAPSHOT
10.3.2 WESTERN EUROPE
10.3.2.1 THE UK
10.3.2.2 GERMANY
10.3.2.3 FRANCE
10.3.2.4 ITALY
10.3.2.5 SPAIN
10.3.2.6 REST OF WESTERN EUROPE
10.3.3 EASTERN EUROPE
10.3.3.1 POLAND
10.3.3.2 RUSSIA
10.3.3.3 REST OF EASTERN EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC MARKET SNAPSHOT
10.4.2 CHINA
10.4.3 JAPAN
10.4.4 INDIA
10.4.5 AUSTRALIA & NEW ZEALAND
10.4.6 ASEAN
10.4.7 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
10.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
10.5.2 UAE
10.5.3 SAUDI ARABIA
10.5.4 SOUTH AFRICA
10.5.5 REST OF MEA
10.6 SOUTH AMERICA
10.6.1 SOUTH AMERICA MARKET SNAPSHOT
10.6.2 BRAZIL
10.6.3 ARGENTINA
10.6.4 REST OF SOUTH AMERICA
11 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 COMPANY MARKET RANKING
11.3 KEY DEVELOPMENT STRATEGIES
11.4 COMPETITIVE DASHBOARD
11.5 PRODUCT MAPPING
11.6 TOP PLAYER POSITIONING, 2022
11.7 COMPETITIVE HEATMAP
11.8 TOP WINNING STRATEGIES
12 COMPANY PROFILES
12.1 SPROUT SOCIAL INC.
12.1.1 OVERVIEW
12.1.2 FINANCIAL PERFORMANCE
12.1.3 PRODUCT OUTLOOK
12.1.4 KEY DEVELOPMENTS
12.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.2 MELTWATER
12.2.1 OVERVIEW
12.2.2 FINANCIAL PERFORMANCE
12.2.3 PRODUCT OUTLOOK
12.2.4 KEY DEVELOPMENTS
12.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.3 BRANDWATCH TECHNOLOGIES LTD
12.3.1 OVERVIEW
12.3.2 FINANCIAL PERFORMANCE
12.3.3 PRODUCT OUTLOOK
12.3.4 KEY DEVELOPMENTS
12.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.4 HUBSPOT INC.
12.4.1 OVERVIEW
12.4.2 FINANCIAL PERFORMANCE
12.4.3 PRODUCT OUTLOOK
12.4.4 KEY DEVELOPMENTS
12.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.5 GOOGLE
12.5.1 OVERVIEW
12.5.2 FINANCIAL PERFORMANCE
12.5.3 PRODUCT OUTLOOK
12.5.4 KEY DEVELOPMENTS
12.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.6 ORACLE CORPORATION
12.6.1 OVERVIEW
12.6.2 FINANCIAL PERFORMANCE
12.6.3 PRODUCT OUTLOOK
12.6.4 KEY DEVELOPMENTS
12.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.7 NETBASE QUID INC.
12.7.1 OVERVIEW
12.7.2 FINANCIAL PERFORMANCE
12.7.3 PRODUCT OUTLOOK
12.7.4 KEY DEVELOPMENTS
12.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.8 KHOROS LLC
12.8.1 OVERVIEW
12.8.2 FINANCIAL PERFORMANCE
12.8.3 PRODUCT OUTLOOK
12.8.4 KEY DEVELOPMENTS
12.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.9 FALCON.IO
12.9.1 OVERVIEW
12.9.2 FINANCIAL PERFORMANCE
12.9.3 PRODUCT OUTLOOK
12.9.4 KEY DEVELOPMENTS
12.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.10 ADOBE
12.10.1 OVERVIEW
12.10.2 FINANCIAL PERFORMANCE
12.10.3 PRODUCT OUTLOOK
12.10.4 KEY DEVELOPMENTS
12.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.11 SALESFORECE INC.
12.11.1 OVERVIEW
12.11.2 FINANCIAL PERFORMANCE
12.11.3 PRODUCT OUTLOOK
12.11.4 KEY DEVELOPMENTS
12.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.12 DIGIMIND
12.12.1 OVERVIEW
12.12.2 FINANCIAL PERFORMANCE
12.12.3 PRODUCT OUTLOOK
12.12.4 KEY DEVELOPMENTS
12.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.13 SPRINKLR INC.
12.13.1 OVERVIEW
12.13.2 FINANCIAL PERFORMANCE
12.13.3 PRODUCT OUTLOOK
12.13.4 KEY DEVELOPMENTS
12.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.14 HOOTSUITE INC.
12.14.1 OVERVIEW
12.14.2 FINANCIAL PERFORMANCE
12.14.3 PRODUCT OUTLOOK
12.14.4 KEY DEVELOPMENTS
12.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.15 IBM CORPORATION
12.15.1 OVERVIEW
12.15.2 FINANCIAL PERFORMANCE
12.15.3 PRODUCT OUTLOOK
12.15.4 KEY DEVELOPMENTS
12.15.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.16 ZOHO CORPORATION PVT LTD
12.16.1 OVERVIEW
12.16.2 FINANCIAL PERFORMANCE
12.16.3 PRODUCT OUTLOOK
12.16.4 KEY DEVELOPMENTS
12.16.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.17 CLARABRIDGE
12.17.1 OVERVIEW
12.17.2 FINANCIAL PERFORMANCE
12.17.3 PRODUCT OUTLOOK
12.17.4 KEY DEVELOPMENTS
12.17.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.18 TALKWALKER INC.
12.18.1 OVERVIEW
12.18.2 FINANCIAL PERFORMANCE
12.18.3 PRODUCT OUTLOOK
12.18.4 KEY DEVELOPMENTS
12.18.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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