The global virtual reality advertisement market size was US$ 351 million in 2021. The global virtual reality advertisement market size is forecast to reach US$ 1,899 million by 2030, growing at a compound annual growth rate (CAGR) of 21.1% during the forecast period from 2022 to 2030.
Virtual reality is wholly virtual, meaning it doesn't actually exist in the real world, but only appears to do so thanks to software. Headsets completely take over the vision and make it seem as though the user is somewhere else. A digital experience in a three-dimensional physical environment is known as virtual reality advertising. The method makes use of virtual reality accessories, including glasses, bodysuits, and gloves to give clients an immersive experience. Virtual reality advertisements are a type of marketing that makes use of immersive technologies to provide a true-to-life experience of the goods or services that a business sell.
Factors Influencing Market Growth
Impact Analysis of COVID-19
Several industries had shut down during the COVID-19 outbreak, and governments worldwide implemented lockdowns to stop the virus's transmission. This had an effect on commercial activities in several places. However, there was a growth in demand for VR due to the businesses' growing desire to continue their operations online. In order to continue their current business operations, such as attending meetings and developing policies and strategies, companies have switched to virtual platforms. The development of VR technology makes it a promising tool for virtual events. By hosting the event on a virtual platform and presenting it as a virtual reality experience, event planners give attendees fascinating and varied experiences. As a result, the market is developing thanks to the rising popularity of virtual events.
Regional Analysis
North America accounted for a major market share in 2021 and is forecast to remain dominant during the forecast period. As a result of the significant technology sector, with substantial research effort in the field of VR. In addition, the region is house to the most startups focused on bringing groundbreaking VR advertising technology to many industries. Additionally, increasing demand from the entertainment & media, gaming, military & defense, retail, and manufacturing industries. Furthermore, the presence of significant enterprises such as Google, Facebook, DAQRI, and others. Thus, these factors boost the market growth in the region.
Leading Competitors
The leading prominent companies profiled in the global virtual reality advertisement market are:
Scope of the Report
The global virtual reality advertisement market segmentation focuses on Component, Display Type, and Region.
Segmentation based on Component
Segmentation based on Display Type
Segmentation based on Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL VIRTUAL REALITY ADVERTISEMENT MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
4 GLOBAL VIRTUAL REALITY ADVERTISEMENT MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE MODEL
4.4 VALUE CHAIN ANALYSIS
5 GLOBAL VIRTUAL REALITY ADVERTISEMENT MARKET, BY COMPONENT
5.1 OVERVIEW
5.2 HARDWARE
5.3 SOFTWARE
6 GLOBAL VIRTUAL REALITY ADVERTISEMENT MARKET, BY DISPLAY TYPE
6.1 OVERVIEW
6.2 HEAD-MOUNTED DISPLAYS
6.3 PROJECTORS AND DISPLAY WALLS
6.4 GESTURE-TRACKING DEVICES
7 GLOBAL VIRTUAL REALITY ADVERTISEMENT MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA MARKET SNAPSHOT
7.2.2 U.S.
7.2.3 CANADA
7.2.4 MEXICO
7.3 EUROPE
7.3.1 EUROPE MARKET SNAPSHOT
7.3.2 WESTERN EUROPE
7.3.2.1 THE UK
7.3.2.2 GERMANY
7.3.2.3 FRANCE
7.3.2.4 ITALY
7.3.2.5 SPAIN
7.3.2.6 REST OF WESTERN EUROPE
7.3.3 EASTERN EUROPE
7.3.3.1 POLAND
7.3.3.2 RUSSIA
7.3.3.3 REST OF EASTERN EUROPE
7.4 ASIA PACIFIC
7.4.1 ASIA PACIFIC MARKET SNAPSHOT
7.4.2 CHINA
7.4.3 JAPAN
7.4.4 INDIA
7.4.5 AUSTRALIA & NEW ZEALAND
7.4.6 ASEAN
7.4.7 REST OF ASIA PACIFIC
7.5 MIDDLE EAST & AFRICA
7.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
7.5.2 UAE
7.5.3 SAUDI ARABIA
7.5.4 SOUTH AFRICA
7.5.5 REST OF MEA
7.6 SOUTH AMERICA
7.6.1 SOUTH AMERICA MARKET SNAPSHOT
7.6.2 BRAZIL
7.6.3 ARGENTINA
7.6.4 REST OF SOUTH AMERICA
8 GLOBAL VIRTUAL REALITY ADVERTISEMENT MARKET COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPANY MARKET RANKING
8.3 KEY DEVELOPMENT STRATEGIES
9 COMPANY PROFILES
9.1 SAMSUNG ELECTRONICS CO., LIMITED
9.1.1 OVERVIEW
9.1.2 FINANCIAL PERFORMANCE
9.1.3 PRODUCT OUTLOOK
9.1.4 KEY DEVELOPMENTS
9.2 VIRTUAL REALITY MARKETING LLC
9.2.1 OVERVIEW
9.2.2 FINANCIAL PERFORMANCE
9.2.3 PRODUCT OUTLOOK
9.2.4 KEY DEVELOPMENTS
9.3 GROOVE JONES LLC
9.3.1 OVERVIEW
9.3.2 FINANCIAL PERFORMANCE
9.3.3 PRODUCT OUTLOOK
9.3.4 KEY DEVELOPMENTS
9.4 CXR
9.4.1 OVERVIEW
9.4.2 FINANCIAL PERFORMANCE
9.4.3 PRODUCT OUTLOOK
9.4.4 KEY DEVELOPMENTS
9.5 CREATIVE SOLUTIONS
9.5.1 OVERVIEW
9.5.2 FINANCIAL PERFORMANCE
9.5.3 PRODUCT OUTLOOK
9.5.4 KEY DEVELOPMENTS
9.6 MAGNOPUS
9.6.1 OVERVIEW
9.6.2 FINANCIAL PERFORMANCE
9.6.3 PRODUCT OUTLOOK
9.6.4 KEY DEVELOPMENTS
9.7 SECTOR 5 DIGITAL
9.7.1 OVERVIEW
9.7.2 FINANCIAL PERFORMANCE
9.7.3 PRODUCT OUTLOOK
9.7.4 KEY DEVELOPMENTS
9.8 BARCO NV
9.8.1 OVERVIEW
9.8.2 FINANCIAL PERFORMANCE
9.8.3 PRODUCT OUTLOOK
9.8.4 KEY DEVELOPMENTS
9.9 CYBERGLOVE SYSTEMS INCORPORATED
9.9.1 OVERVIEW
9.9.2 FINANCIAL PERFORMANCE
9.9.3 PRODUCT OUTLOOK
9.9.4 KEY DEVELOPMENTS
9.10 FACEBOOK TECHNOLOGIES
9.10.1 OVERVIEW
9.10.2 FINANCIAL PERFORMANCE
9.10.3 PRODUCT OUTLOOK
9.10.4 KEY DEVELOPMENTS
9.11 HTC CORPORATION
9.11.1 OVERVIEW
9.11.2 FINANCIAL PERFORMANCE
9.11.3 PRODUCT OUTLOOK
9.11.4 KEY DEVELOPMENTS
9.12 MICROSOFT CORPORATION
9.12.1 OVERVIEW
9.12.2 FINANCIAL PERFORMANCE
9.12.3 PRODUCT OUTLOOK
9.12.4 KEY DEVELOPMENTS
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