1   PREFACE 
2   SCOPE AND METHODOLOGY 
    2.1    OBJECTIVES OF THE STUDY 
    2.2    STAKEHOLDERS 
    2.3    DATA SOURCES 
        2.3.1    PRIMARY SOURCES 
        2.3.2    SECONDARY SOURCES 
    2.4    MARKET ESTIMATION 
        2.4.1    BOTTOM-UP APPROACH 
        2.4.2    TOP-DOWN APPROACH 
    2.5    FORECASTING METHODOLOGY 
3   EXECUTIVE SUMMARY 
4   JAPAN ONLINE ACCOMMODATION MARKET - INTRODUCTION 
    4.1    OVERVIEW 
    4.2    MARKET DYNAMICS 
    4.3    INDUSTRY TRENDS 
    4.4    COMPETITIVE INTELLIGENCE 
5   JAPAN ONLINE ACCOMMODATION MARKET LANDSCAPE 
    5.1    HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
    5.2    MARKET FORECAST (2025-2033) 
6   JAPAN ONLINE ACCOMMODATION MARKET - BY PLATFORM
    6.1    MOBILE APPLICATION
        6.1.1 OVERVIEW 
        6.1.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        6.1.3 MARKET FORECAST (2025-2033) 
    6.2    WEBSITE
        6.2.1 OVERVIEW 
        6.2.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        6.2.3 MARKET FORECAST (2025-2033) 
7   JAPAN ONLINE ACCOMMODATION MARKET - BY MODE OF BOOKING
    7.1    THIRD-PARTY ONLINE PORTALS
        7.1.1 OVERVIEW 
        7.1.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        7.1.3 MARKET FORECAST (2025-2033) 
    7.2    DIRECT/CAPTIVE PORTALS
        7.2.1 OVERVIEW 
        7.2.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        7.2.3 MARKET FORECAST (2025-2033) 
8   JAPAN ONLINE ACCOMMODATION MARKET – BY REGION
    8.1    KANTO REGION
        8.1.1 OVERVIEW 
        8.1.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        8.1.3 MARKET BREAKUP BY PLATFORM 
        8.1.4 MARKET BREAKUP BY MODE OF BOOKING 
        8.1.5 KEY PLAYERS 
        8.1.6 MARKET FORECAST (2025-2033) 
    8.2    KANSAI/KINKI REGION
        8.2.1 OVERVIEW 
        8.2.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        8.2.3 MARKET BREAKUP BY PLATFORM 
        8.2.4 MARKET BREAKUP BY MODE OF BOOKING 
        8.2.5 KEY PLAYERS 
        8.2.6 MARKET FORECAST (2025-2033) 
    8.3    CENTRAL/ CHUBU REGION
        8.3.1 OVERVIEW 
        8.3.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        8.3.3 MARKET BREAKUP BY PLATFORM 
        8.3.4 MARKET BREAKUP BY MODE OF BOOKING 
        8.3.5 KEY PLAYERS 
        8.3.6 MARKET FORECAST (2025-2033) 
    8.4    KYUSHU-OKINAWA REGION
        8.4.1 OVERVIEW 
        8.4.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        8.4.3 MARKET BREAKUP BY PLATFORM 
        8.4.4 MARKET BREAKUP BY MODE OF BOOKING 
        8.4.5 KEY PLAYERS 
        8.4.6 MARKET FORECAST (2025-2033) 
    8.5    TOHOKU REGION
        8.5.1 OVERVIEW 
        8.5.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        8.5.3 MARKET BREAKUP BY PLATFORM 
        8.5.4 MARKET BREAKUP BY MODE OF BOOKING 
        8.5.5 KEY PLAYERS 
        8.5.6 MARKET FORECAST (2025-2033) 
    8.6    CHUGOKU REGION
        8.6.1 OVERVIEW 
        8.6.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        8.6.3 MARKET BREAKUP BY PLATFORM 
        8.6.4 MARKET BREAKUP BY MODE OF BOOKING 
        8.6.5 KEY PLAYERS 
        8.6.6 MARKET FORECAST (2025-2033)
    8.7    HOKKAIDO REGION
        8.7.1 OVERVIEW 
        8.7.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        8.7.3 MARKET BREAKUP BY PLATFORM 
        8.7.4 MARKET BREAKUP BY MODE OF BOOKING 
        8.7.5 KEY PLAYERS 
        8.7.6 MARKET FORECAST (2025-2033) 
    8.8    SHIKOKU REGION
        8.8.1 OVERVIEW 
        8.8.2 HISTORICAL AND CURRENT MARKET TRENDS (2019-2024) 
        8.8.3 MARKET BREAKUP BY PLATFORM 
        8.8.4 MARKET BREAKUP BY MODE OF BOOKING 
        8.8.5 KEY PLAYERS 
        8.8.6 MARKET FORECAST (2025-2033)
9   JAPAN ONLINE ACCOMMODATION MARKET – COMPETITIVE LANDSCAPE 
    9.1    OVERVIEW 
    9.2    MARKET STRUCTURE 
    9.3    MARKET PLAYER POSITIONING 
    9.4    TOP WINNING STRATEGIES 
    9.5    COMPETITIVE DASHBOARD 
    9.6    COMPANY EVALUATION QUADRANT 
10  PROFILES OF KEY PLAYERS 
    10.1    RAKUTEN TRAVELS
        10.1.1 BUSINESS OVERVIEW 
        10.1.2 SERVICES OFFERED 
        10.1.3 BUSINESS STRATEGIES 
        10.1.4 SWOT ANALYSIS 
        10.1.5 MAJOR NEWS AND EVENTS 
    10.2    JAPAN ONLINE TRAVELER
        10.2.1 BUSINESS OVERVIEW 
        10.2.2 SERVICES OFFERED 
        10.2.3 BUSINESS STRATEGIES 
        10.2.4 SWOT ANALYSIS 
        10.2.5 MAJOR NEWS AND EVENTS 
    10.3    JTB GROUP 
        10.3.1 BUSINESS OVERVIEW 
        10.3.2 SERVICES OFFERED 
        10.3.3 BUSINESS STRATEGIES 
        10.3.4 SWOT ANALYSIS 
        10.3.5 MAJOR NEWS AND EVENTS 
    10.4    JAPANICAN
        10.4.1 BUSINESS OVERVIEW 
        10.4.2 SERVICES OFFERED 
        10.4.3 BUSINESS STRATEGIES 
        10.4.4 SWOT ANALYSIS 
        10.4.5 MAJOR NEWS AND EVENTS 
    10.5    BOOKING.COM 
        10.5.1 BUSINESS OVERVIEW 
        10.5.2 SERVICES OFFERED 
        10.5.3 BUSINESS STRATEGIES 
        10.5.4 SWOT ANALYSIS 
        10.5.5 MAJOR NEWS AND EVENTS
    10.6    BEAR LUXE
        10.6.1 BUSINESS OVERVIEW 
        10.6.2 SERVICES OFFERED 
        10.6.3 BUSINESS STRATEGIES 
        10.6.4 SWOT ANALYSIS 
        10.6.5 MAJOR NEWS AND EVENTS
    10.7    JALAN.NET
        10.7.1 BUSINESS OVERVIEW 
        10.7.2 SERVICES OFFERED 
        10.7.3 BUSINESS STRATEGIES 
        10.7.4 SWOT ANALYSIS 
        10.7.5 MAJOR NEWS AND EVENTS
11  JAPAN ONLINE ACCOMMODATION MARKET - INDUSTRY ANALYSIS 
    11.1    DRIVERS, RESTRAINTS, AND OPPORTUNITIES 
        11.1.1 OVERVIEW 
        11.1.2 DRIVERS 
        11.1.3 RESTRAINTS 
        11.1.4 OPPORTUNITIES 
    11.2   PORTERS FIVE FORCES ANALYSIS 
        11.2.1 OVERVIEW 
        11.2.2 BARGAINING POWER OF BUYERS 
        11.2.3 BARGAINING POWER OF SUPPLIERS 
        11.2.4 DEGREE OF COMPETITION 
        11.2.5 THREAT OF NEW ENTRANTS 
        11.2.6 THREAT OF SUBSTITUTES 
    11.3    VALUE CHAIN ANALYSIS 
12  APPENDIX