The global data virtualization market revenue was around US$ 4.7 billion in 2023 and is estimated to reach US$ 27.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 21.7% during the forecast period from 2024 to 2032.
Data virtualization is a process that enables a system to compile data from various sources and transform it to make a logical, virtual, and unified customer picture. It can be accessed via front-end solutions such as displays, apps, and portals.
Market Driving Factors
Surging enterprise demand for cutting-edge visualization technology is estimated to drive the market. This is because the amount of data made during the last few years by different technologies, including the Internet of Things (IoT) and other data sources, is increasing dramatically. In addition, both unstructured and structured data are present in this massive data set. As a result, businesses are surging choosing enterprise intelligence software with advanced technology like artificial intelligence (AI) to handle huge volumes of data and build a better and more informed interpretation of statistics.
Organizations have developed more data over the past few years for a variety of reasons, including the Internet of Things, digitalization, and enhancements in older technology. Additionally, one of the main contributors to the production of huge data volumes is the usage of devices that are linked to the internet. As a result, integrating and managing data from various sources is important for real-time data availability. Therefore, these are a few of the significant variables driving the market growth.
The absence of expertise in utilizing relational databases is estimated to hinder market growth.
Regional Analysis
North America is predicted to dominate the market in terms of the growth rate. This is primarily due to the immediately increasing technological advancements and adoption in the region. Furthermore, key players are offering more data management for data by confirming immediate access and greater outreach of their services to the customers due to an increase in competition between cloud-based service providers in the region. Additionally, the surge in usage of web & mobile, and the rise in dependency on the internet and social media platforms are other primary factors propelling the market expansion in this region.
Segmentation Insights
Component Insight
The solution segment is predicted to dominate the market in terms of the rate. This is because it restricts and maintains internal cyber risks and threats, such as data theft, unauthorized access, and more.
End User Insight
The IT and telecom segment dominated the market in terms of shares and is estimated to maintain its dominance. This growth is because it assisted the organizations in optimizing their artificial intelligence-powered IT infrastructure resource utilization core competency and saving operating prices.
The retail segment is estimated to dominate the market in terms of the largest shares as it reduces the costs of printing, document generation, and dissemination. Additionally, a variety of mailroom and printing problems can be resolved with data virtualization software.
Prominent Companies
Segmentation Outline
The global data virtualization market segmentation focuses on the Component, Deployment Model, Enterprise Size, End User, and Region.
By Component
By Deployment Model
By Enterprise Size
By End User
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL DATA VIRTUALIZATION MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: DATA VIRTUALIZATION MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL DATA VIRTUALIZATION MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL DATA VIRTUALIZATION MARKET, BY COMPONENT
5.1 OVERVIEW
5.2 SOLUTION
5.2.1 STANDALONE SOFTWARE
5.2.2 DATA INTEGRATION SOLUTION
5.2.3 APPLICATION TOOL SOLUTION
5.3 SERVICES
6 GLOBAL DATA VIRTUALIZATION MARKET, BY DEPLOYMENT MODEL
6.1 OVERVIEW
6.2 ON-PREMISE
6.3 CLOUD
7 GLOBAL DATA VIRTUALIZATION MARKET, BY ENTERPRISE SIZE
7.1 OVERVIEW
7.2 LARGE ENTERPRISES
7.3 SMEs
8 GLOBAL DATA VIRTUALIZATION MARKET, BY END USER
8.1 OVERVIEW
8.2 IT AND TELECOM
8.3 BFSI
8.4 GOVERNMENT AND DEFENSE
8.5 HEALTHCARE AND LIFE SCIENCES
8.6 RETAIL
8.7 MANUFACTURING
8.8 EDUCATION
8.9 OTHERS
9 GLOBAL DATA VIRTUALIZATION MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3.1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL DATA VIRTUALIZATION MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
10.4 COMPETITIVE DASHBOARD
10.5 PRODUCT MAPPING
10.6 TOP PLAYER POSITIONING, 2022
10.7 COMPETITIVE HEATMAP
10.8 TOP WINNING STRATEGIES
11 COMPANY PROFILES
11.1 ADAPTIVE INSIGHTS
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.2 ALTERYX INC.
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.3 CISCO SYSTEMS INC.
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.4 CHARTBLOCKS LTD
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.5 QLIKTECH INTERNATIONAL AB
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.6 IBM
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.7 SAS INSTITUTE INC.
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.8 ORACLE CORPORATION
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.9 OPENLINK SOFTWARE INC.
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.10 DOMO INC.
11.10.1 OVERVIEW
11.10.2 FINANCIAL PERFORMANCE
11.10.3 PRODUCT OUTLOOK
11.10.4 KEY DEVELOPMENTS
11.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.11 DENODO TECHNOLOGIES INC.
11.11.1 OVERVIEW
11.11.2 FINANCIAL PERFORMANCE
11.11.3 PRODUCT OUTLOOK
11.11.4 KEY DEVELOPMENTS
11.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.12 INFORMATICA INC.
11.12.1 OVERVIEW
11.12.2 FINANCIAL PERFORMANCE
11.12.3 PRODUCT OUTLOOK
11.12.4 KEY DEVELOPMENTS
11.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.13 MICROSOFT CORPORATION
11.13.1 OVERVIEW
11.13.2 FINANCIAL PERFORMANCE
11.13.3 PRODUCT OUTLOOK
11.13.4 KEY DEVELOPMENTS
11.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.14 CLUVIO GMBH
11.14.1 OVERVIEW
11.14.2 FINANCIAL PERFORMANCE
11.14.3 PRODUCT OUTLOOK
11.14.4 KEY DEVELOPMENTS
11.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.15 TABLEAU SOFTWARE INC
11.15.1 OVERVIEW
11.15.2 FINANCIAL PERFORMANCE
11.15.3 PRODUCT OUTLOOK
11.15.4 KEY DEVELOPMENTS
11.15.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.16 SAP SE
11.16.1 OVERVIEW
11.16.2 FINANCIAL PERFORMANCE
11.16.3 PRODUCT OUTLOOK
11.16.4 KEY DEVELOPMENTS
11.16.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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