The global digital-out-of-home market size was US$ 20.99 billion in 2021. The global digital-out-of-home market size is forecast to reach US$ 56.8 billion by 2030, growing at a compound annual growth rate (CAGR) of 11.7% during the forecast period from 2022 to 2030.
The term digital-out-of-home refers to an unconventional form of advertising which uses digital media to promote products or services outside the home. Digital signage, also called DOOH, has effectively replaced the traditional and orthodox forms of marketing and advertising. Through this process, advertisers and local vendors can engage their customers/audiences in real-time for maximum effectiveness of marketing messages displayed via DOOH. In this way, advertisers can reach their target audiences in real-time. DOOH encompasses everything from digital billboards to screens in elevators and jukeboxes.
Factors Influencing Market Growth
Impact Analysis of COVID-19
COVID-19 has negatively impacted the growth of the digital-out-of-home market. Due to the decline in demand for digital signage solutions across prime sectors, the demand for digital-out-of-home solutions during the pandemic has been significantly affected. In addition, the lack of a professionally trained workforce due to partial and complete lockdowns implemented by governments across the globe restricted the growth of the digital-out-of-home market during the COVID-19 pandemic.
Regional Insights
North America has a significant market share in the global digital-out-of-home. There are many major players in the region. The adoption of two-way voice systems and medical alert alarm systems within the hospital sector is expected to propel the growth of the digital-out-of-home industry in this region. Further, the rise in demand for personal health monitoring systems for seniors in North America is forecast to drive the digital-out-of-home market trends in the region.
Leading Competitors
The leading prominent companies profiled in the global digital-out-of-home market are:
Scope of the Report
The global digital-out-of-home market segmentation focuses on Format Type, Application, End-User, and Region.
Segmentation based on Format Type
Segmentation based on Application
Segmentation based on End-User
Segmentation based on Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL DIGITAL OUT OF HOME MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
4 GLOBAL DIGITAL OUT OF HOME MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE MODEL
4.4 VALUE CHAIN ANALYSIS
5 GLOBAL DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE
5.1 OVERVIEW
5.2 BILLBOARD
5.3 TRANSIT
5.4 STREET FURNITURE
5.5 OTHERS
6 GLOBAL DIGITAL OUT OF HOME MARKET, BY APPLICATION
6.1 OVERVIEW
6.2 INDOOR
6.3 OUTDOOR
7 GLOBAL DIGITAL OUT OF HOME MARKET, BY END-USER
7.1 OVERVIEW
7.2 AUTOMOTIVE
7.3 PERSONAL CARE & HOUSEHOLDS
7.4 ENTERTAINMENT
7.5 RETAIL
7.6 FOOD & BEVERAGES
7.7 TELECOM
7.8 BFSI
7.9 OTHERS
8 GLOBAL DIGITAL OUT OF HOME MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3. 1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL DIGITAL OUT OF HOME MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
10 COMPANY PROFILES
10.1 BROADSIGN INTERNATIONAL, INCORPORATED
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.2 CLEAR CHANNEL OUTDOOR HOLDINGS, INCORPORATED
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.3 DAKTRONICS, INCORPORATED
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.4 JCDECAUX SA
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.5 LAMAR ADVERTISING COMPANY
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.6 NEC CORPORATION
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.7 OOH!MEDIA LIMITED
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.8. OUTFRONT MEDIA INCORPORATED
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.9 SAMSUNG ELECTRONICS CO. LIMITED
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.10 MVIX INCORPORATED
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
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The global digital out-of-home market revenue was around US$ 23.4 billion in 2022 and is estimated to reach US$ 62.8 billion by 2031, growing at a compound annual growth rate (CAGR) of 11.6% during the forecast period from 2023 to 2031.
Digital out-of-home (DOOH) is a novel form of advertising that utilizes digital media for endorsing purposes outside the home. It has effectively substituted the traditional and orthodox forms of advertising and marketing. This method enables local vendors and advertisers to engage their audiences/customers in real time to extract the highest effectiveness from marketing messages displayed utilizing DOOH.
Market Driving Factors
The surging adoption of interactive OOH advertising is the essential element propelling market growth. This is because most companies are adopting strategies by incorporating interactive digital OOH, combining digital technology with physical spaces, and making immersive interactions that grab attention. As a result, this might include interacting with the signage and witnessing their creative photos or tweets utilizing hashtags showing up on the display.
The usage of Artificial Intelligence (AI) in DOOH advertising is the key main trend in the market. Advertising agencies and marketing firms are implementing data analytics to analyze and track audience engagement with out-of-home advertisements remotely. In addition, the incorporation of AI offers details about the customer's place, time, dislikes, and likes, as well as social and purchase history. As a result, these data are also utilized to customize advertisements as per the demography of the audience based on their insights. Therefore, this is encouraging players to finance and develop software and analytical tools that will aid them in increasing the efficiency of advertisements and offer adequate deployment of their advertisements.
The increase in the trend of broadcast and online advertisement paired with complicated and costly digital signage are some of the elements that hinder the market.
Regional Analysis
North America dominated the market in terms of the largest shares and is estimated to maintain its dominance. This can be mainly attributed to the existence of key players in this region. Furthermore, the adoption of a medical alert alarm system and two-way voice system in the hospital sector is estimated to boost the market growth in this region. Moreover, the rising demand for personal health monitoring systems for aging citizens in the region is predicted to propel the market trends in this region.
Asia Pacific dominates the market in terms of the fastest rate. This is owing to the surge in spending on digital out-of-home advertising in emerging nations like India, China, and Japan due to the vast customer base. Moreover, the rising popularity and acceptance of out-of-home advertising among the different industry verticals is predicted to fuel the digital out-of-home advertising market in the region. Furthermore, the increasing infrastructural development in emerging economies like China and India is boosting the market growth in the region.
Segmentation Insights
Format Type Insight
The billboard segment is expected to dominate the market in terms of the largest share. This is due to the increasing smart advertisements has enabled digital outdoor billboards to interact with the target audience. Furthermore, technological advances like virtual reality make outdoor advertising campaigns more engaging is estimated to fuel the market growth. For instance, in October 2023, Maxam Ventures Private Limited, a gaming platform that offered different gamified solutions, announced its collaboration with Lemma Technologies to introduce its metaverse billboards for real-world digital out-of-home customers.
Application Insight
The indoor segment is expected to dominate the market in terms of revenue. This is because it is a substantial part of the industry, encompassing advertising displays and other media in indoor places such as airports, shopping centers, cinemas, and other public venues. furthermore, as more shopping centers and business complexes are being built, the indoor segment is estimated to increase. As a result, data analytics is increasingly utilized to measure the effectiveness of indoor DOOH advertising campaigns.
The outdoor segment is predicted to dominate the market in terms of growth rate. This is primarily owing to the outdoor displays are broadly utilized in the sports, transportation, and hospitality verticals. Furthermore, the penetration of outdoor advertising is estimated to be high in transportation. Moreover, billboard advertising generally represents large advertisements in high-traffic places for passing drivers and pedestrians. As a result, this attracts many consumers, as the advertisements are mostly visible on express highways and high-density customer exposure locations.
Prominent Companies
Segmentation Outline
The global digital out of home market segmentation focuses on the End-User, Format Type, Application, and Region.
By End-User
By Format Type
By Application
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL DIGITAL OUT-OF-HOME MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: DIGITAL OUT-OF-HOME MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL DIGITAL OUT-OF-HOME MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL DIGITAL OUT-OF-HOME MARKET, BY END-USER
5.1 OVERVIEW
5.2 AUTOMOTIVE
5.3 PERSONAL CARE AND HOUSEHOLDS
5.4 ENTERTAINMENT
5.5 RETAIL
5.6 FOOD AND BEVERAGES
5.7 TELECOM
5.8 BFSI
5.9 OTHERS
6 GLOBAL DIGITAL OUT-OF-HOME MARKET, BY FORMAT TYPE
6.1 OVERVIEW
6.2 BILLBOARD
6.3 TRANSIT
6.4 STREET FURNITURE
6.5 OTHERS
7 GLOBAL DIGITAL OUT-OF-HOME MARKET, BY APPLICATION
7.1 OVERVIEW
7.2 INDOOR
7.3 OUTDOOR
8 GLOBAL DIGITAL OUT-OF-HOME MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3.1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL DIGITAL OUT-OF-HOME MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
9.4 COMPETITIVE DASHBOARD
9.5 PRODUCT MAPPING
9.6 TOP PLAYER POSITIONING, 2022
9.7 COMPETITIVE HEATMAP
9.8 TOP WINNING STRATEGIES
10 COMPANY PROFILES
10.1 JCDECAUX SA
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.2 BROADSIGN INTERNATIONAL INC
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.3 DAKTRONICS INC
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.4 NEC CORPORATION
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.5 CLEAR CHANNEL OUTDOOR LLC
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.6 OUTFRONT MEDIA INC
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.7 SAMSUNG ELECTRONICS CO. LTD
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.8 MVIXINC
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.9 OOH!MEDIA LTD
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.10 LAMAR ADVERTISING COMPANY
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
01
お客様のニーズに合わせてレポートをカスタマイズ可能
02
ベテランの市場調査員による専門的な分析
03
安全で簡単に利用できるオンライン決済方法
04
お客様のご要望に応じて、特定の章を購入することができます。
05
すべてのレポートに専門的な日本語翻訳を提供
06
包括的でわかりやすいレポートを迅速にお届けします。
07
購入後も継続的なサポートとアップデートが受けられます。
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