The global healthcare customer data platform market value was US$ 215.1 million in 2020. The global healthcare customer data platform market value is forecast to reach US$ 2441.9 million by 2030, growing at a compound annual growth rate (CAGR) of 27.5% during the forecast period from 2021-2030.
Customer data platforms (CDPs) are packaged software products that create a unified, persistent customer database. Customer data originates from multiple sources to create a specific customer profile. Customer data platform (CDP) facilitates engagement with customers and tracking customer behavior.
Health organizations can orchestrate improved patient journeys and achieve better outcomes by integrating patient data across platforms, eliminating data silos, and securing patient data. In addition, they can provide patients with timely information and tools to help them along the way.
Factors Influencing Market Growth
A number of factors contribute to the market growth of the healthcare customer data platform, such as integrating different types of data into one set of information and analyzing CDP insights with personally identifiable information and third-party data.
The high cost of capital may limit the market growth of the Global healthcare customer data platform.
Data platforms are in demand by larger organizations. Hospitals deal with a vast amount of patient data and need to track it across multiple channels. The global market is likely to generate lucrative opportunities as the scale of customer data continues to expand.
Impact Analysis of COVID-19
The COVID-19 pandemic has positively impacted the growth of the global healthcare customer data platform. The pandemic has spurred interest in technologies that manage patient data. Stay-at-home norms and social distancing enabled both business-to-business and business-to-consumer interactions.
Regional Insights
As of 2020, North America was the largest market for healthcare customer data platforms and generated the highest revenue share. This position is most likely to remain during the forecast period as well. A number of factors contribute to the market growth, including higher adoption of technology, growth of digital literacy, development of information technology infrastructure, and presence of key market players in the region.
The rapid adoption of advanced healthcare IT solutions in the Asia Pacific region will generate the fastest CAGR during the forecast period.
Leading Competitors
The leading prominent companies profiled in the global healthcare customer data platform market are:
Scope of the report
The global healthcare customer data platform market segmentation focuses on Component, Deployment Mode, Organization Size, Application, and Region.
Segmentation based on Component
Segmentation based on Deployment Mode
Segmentation based on Organization Size
Segmentation based on Application
Segmentation based on Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL HEALTHCARE CUSTOMER DATA PLATFORM MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
4 GLOBAL HEALTHCARE CUSTOMER DATA PLATFORM MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE MODEL
4.4 VALUE CHAIN ANALYSIS
5 GLOBAL HEALTHCARE CUSTOMER DATA PLATFORM MARKET, BY COMPONENT
5.1 OVERVIEW
5.2 SOFTWARE
5.3 SERVICES
6 GLOBAL HEALTHCARE CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE
6.1 OVERVIEW
6.2 ON-PREMISE
6.3 CLOUD-BASED
7 GLOBAL HEALTHCARE CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE
7.1 OVERVIEW
7.2 LARGE ENTERPRISES
7.3 SMALL ENTERPRISES
7.4 MEDIUM-SIZED ENTERPRISES
8 GLOBAL HEALTHCARE CUSTOMER DATA PLATFORM MARKET, BY APPLICATION
8.1 OVERVIEW
8.2 PERSONALIZED RECOMMENDATIONS
8.3 PREDICTIVE ANALYTICS
8.4 MARKETING DATA SEGMENTATION
8.5 CUSTOMER RETENTION AND ENGAGEMENT
8.6 SECURITY MANAGEMENT
8.7 OTHERS
9 GLOBAL HEALTHCARE CUSTOMER DATA PLATFORM MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3. 1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL HEALTHCARE CUSTOMER DATA PLATFORM MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
11 COMPANY PROFILES
11.1 ADOBE INC.
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.2 INNOVACCER INC.
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.3 MERCURY HEALTHCARE, INC.
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.4 MICROSOFT CORPORATION
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.5 RELTIO
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.6 SALESFORECE.COM, INC.
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.7 SKYPOINT CLOUD INC.
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.8 SOLIX TECHNOLOGIES, INC.
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.9 TEALIUM, INC.
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.10 TREASURE DATA, INC.
11.10.1 OVERVIEW
11.10.2 FINANCIAL PERFORMANCE
11.10.3 PRODUCT OUTLOOK
11.10.4 KEY DEVELOPMENTS
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