The global marketing automation market size was US$ 4,523 million in 2021. The global marketing automation market size is forecast to reach US$ 12,178 million by 2030, growing at a compound annual growth rate (CAGR) of 12.1% during the forecast period from 2022 to 2030.
Marketing automation is a platform or technology that helps marketers to organize, manage, and control all of their offline and online marketing efforts. A company's ability to generate profits depends on the employment of numerous platforms and technologies for automation in the marketing stages. Marketing automation aids in the competent and effective achievement of marketing objectives. In order to be more efficient and provide their customers with a more individualized experience, many marketing departments automate tedious processes like email marketing, social media posting, and even ad campaigns. These particular activities are easier to complete thanks to marketing automation technology.
Factors Influencing Market Growth
Impact Analysis of COVID-19
The COVID-19 pandemic had a positive impact on the global market. Due to changes in advertising, marketing, promotional, and media spending brought on by the COVID-19 global pandemic, businesses and brands have been forced to reconsider their plans for existing and upcoming advertising and marketing campaigns in order to retain a continuous flow of revenue. The use of marketing automation is likely to grow and evolve as it becomes a crucial component of organizational structures for businesses and as more people buy IoT-connected devices. With the use of artificial intelligence (AI) and marketing automation, marketers may automate and improve a variety of marketing-related processes.
Regional Analysis
North America garnered the major market share in 2021 and is forecast to have lucrative growth during the forecast period. As a result of the growing emphasis among organizations on imposing marketing automation tools that promote improving the customer experience and obtaining more information. The tremendous increase in demand for digital marketing, mainly in the retail and banking sector, rising adoption of automation tools, and advances in cloud computing. In addition, the growing use of search engine optimization (SEO), social media marketing, conversion rate optimization (CRO), and web press release (PR) methodologies for lead targeting and generation. Thus, these factors boost the market growth in the region.
Leading Competitors
The leading prominent companies profiled in the global marketing automation market are:
Scope of the Report
The global marketing automation market segmentation focuses on Solution, Deployment, Enterprise Size, End-use, and Region.
Segmentation based on Solution
Segmentation based on Deployment
Segmentation based on Enterprise Size
Segmentation based on End-use
Segmentation based on Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL MARKETING AUTOMATION MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
4 GLOBAL MARKETING AUTOMATION MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE MODEL
4.4 VALUE CHAIN ANALYSIS
5 GLOBAL MARKETING AUTOMATION MARKET, BY SOLUTION
5.1 OVERVIEW
5.2 CAMPAIGN MANAGEMENT
5.3 INBOUND MARKETING
5.4 EMAIL MARKETING
5.5 LEAD NURTURING & LEAD SCORING
5.6 MOBILE APPLICATIONS
5.7 REPORTING & ANALYTICS
5.8 OTHERS
6 GLOBAL MARKETING AUTOMATION MARKET, BY DEPLOYMENT
6.1 OVERVIEW
6.2 ON-PREMISE
6.3 CLOUD
7 GLOBAL MARKETING AUTOMATION MARKET, BY ENTERPRISE SIZE
7.1 OVERVIEW
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES
7.3 LARGE ENTERPRISES
8 GLOBAL MARKETING AUTOMATION MARKET, BY END-USE
8.1 OVERVIEW
8.2 BFSI
8.3 IT AND TELECOM
8.4 TRAVEL AND HOSPITALITY
8.5 HEALTHCARE AND LIFESCIENCES
8.6 RETAIL AND CONSUMER GOODS
8.7 EDUCATION
8.8 MEDIA AND ENTERTAINMENT
8.9 MANUFACTURING
8.10 OTHER VERTICALS
9 GLOBAL MARKETING AUTOMATION MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3.1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL MARKETING AUTOMATION MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
11 COMPANY PROFILES
11.1 HUBSPOT, INCORPORATED
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.2 ADOBE SYSTEM INCORPORATED
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.3 ORACLE CORPORATION
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.4 SALESFORCE.COM INCORPORATED
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.5 ACOUSTIC
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.6 SAS INSTITUTE
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.7 ACTIVECAMPAIGN
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.8. ACT-ON SOFTWARE INCORPORATED
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.9 SENDINBLUE
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.10 LEADSQUARED
11.10.1 OVERVIEW
11.10.2 FINANCIAL PERFORMANCE
11.10.3 PRODUCT OUTLOOK
11.10.4 KEY DEVELOPMENTS
11.11 KEAP
11.11.1 OVERVIEW
11.11.2 FINANCIAL PERFORMANCE
11.11.3 PRODUCT OUTLOOK
11.11.4 KEY DEVELOPMENTS
11.12 ONTRAPORT
11.12.1 OVERVIEW
11.12.2 FINANCIAL PERFORMANCE
11.12.3 PRODUCT OUTLOOK
11.12.4 KEY DEVELOPMENTS
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