The global mobile campaign management platform market size was US$ 2 billion in 2021 and is forecast to reach a valuation of US$ 6.3 billion by 2030, growing at a compound annual growth rate (CAGR) of 11% during the forecast period from 2022 to 2030.
A mobile marketing platform is any software system created specifically to facilitate and optimize mobile marketing communications. Mobile-first platforms (MMPs) excel at fundamental tasks like real-time communication, dynamic content, consumer segmentation, and usage analytics across handheld devices. They use channels like in-app messages, push notifications, and mobile-specific technology like GPS to offer customer experiences that promote brand engagement.
Factors Influencing Global Market Growth
Impact Analysis of the COVID-19 Pandemic
The travel & tourism, and automotive industries had the greatest losses for advertising firms. For instance, the United Nations World Tourism Organization said in January 2021 that the EU alone has seen a loss of around US$ 1.0 billion/month. While the e-commerce, media, and entertainment industries grew rapidly due to increased pay-per-click, click-through rates, and ad expenditure in the gaming, multimedia, music, news, and online shopping industries. However, a number of nations are increasingly allowing tourists to enter, which has raised the use of mobile apps and, as a result, the demand for mobile advertisements increased. Thus, this increases the demand for the global market.
Regional Overview
North America held a significant share of the global mobile campaign management platform market in 2021 and is estimated to witness the highest CAGR during the forecast period due to the presence of significant important companies like IBM, Adobe, and Oracle, among others. The increase in smartphone penetration will also serve as a significant market driver and accelerate the growth of the mobile campaign management platform market in this region.
Prominent Companies
The leading competitors profiled in the global mobile campaign management platform market are:
Segmentation Outline
The global mobile campaign management platform market segmentation focuses on Enterprise Size, Device, Industry, and Region.
By Enterprise Size
By Device
By Industry
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL MOBILE CAMPAIGN MANAGEMENT PLATFORM MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
4 GLOBAL MOBILE CAMPAIGN MANAGEMENT PLATFORM MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE MODEL
4.4 VALUE CHAIN ANALYSIS
5 GLOBAL MOBILE CAMPAIGN MANAGEMENT PLATFORM MARKET, BY ENTERPRISE SIZE
5.1 OVERVIEW
5.2 SMALL & MEDIUM ENTERPRISES
5.3 LARGE ENTERPRISES
6 GLOBAL MOBILE CAMPAIGN MANAGEMENT PLATFORM MARKET, BY DEVICE
6.1 OVERVIEW
6.2 IOS
6.3 ANDROID
6.4 WINDOWS
7 GLOBAL MOBILE CAMPAIGN MANAGEMENT PLATFORM MARKET, BY INDUSTRY
7.1 OVERVIEW
7.2 FMCG MANUFACTURING
7.3 FINANCIAL SERVICES
7.4 HOSPITALITY
7.5 EVENTS & ENTERTAINMENT
7.6 AUTOMOTIVE
7.7 IT & TELECOM
7.8 ENERGY
7.9 LOGISTICS
7.10 TRAVEL & TOURISM
7.11 OTHERS
8 GLOBAL MOBILE CAMPAIGN MANAGEMENT PLATFORM MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3. 1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL MOBILE CAMPAIGN MANAGEMENT PLATFORM MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
10 COMPANY PROFILES
10.1 BRUS MEDIA
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.2 COMARCH SA
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.3 FOLLOWANALYTICS, INC.
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.4 IMIMOBILE EUROPE LTD.
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.5 IMPACT SYSTEMS LTD
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.6 INSENSE PVT. LTD.
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.7 LEANPLUM INC.
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.8 LOCALYTICS
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.9 LOGICSERVE DIGITAL PVT. LTD.
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.10 OPENCODE SYSTEMS
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.11 PYZE
10.11.1 OVERVIEW
10.11.2 FINANCIAL PERFORMANCE
10.11.3 PRODUCT OUTLOOK
10.11.4 KEY DEVELOPMENTS
10.12 SALESFORCE.COM, INC.
10.12.1 OVERVIEW
10.12.2 FINANCIAL PERFORMANCE
10.12.3 PRODUCT OUTLOOK
10.12.4 KEY DEVELOPMENTS
10.13 SESSIONM, INC.
10.13.1 OVERVIEW
10.13.2 FINANCIAL PERFORMANCE
10.13.3 PRODUCT OUTLOOK
10.13.4 KEY DEVELOPMENTS
10.14 SWRVE INC.
10.14.1 OVERVIEW
10.14.2 FINANCIAL PERFORMANCE
10.14.3 PRODUCT OUTLOOK
10.14.4 KEY DEVELOPMENTS
10.15 VIBES MEDIA LLC VIBES
10.15.1 OVERVIEW
10.15.2 FINANCIAL PERFORMANCE
10.15.3 PRODUCT OUTLOOK
10.15.4 KEY DEVELOPMENTS
10.16 ZOHO CORPORATION LTD.
10.16.1 OVERVIEW
10.16.2 FINANCIAL PERFORMANCE
10.16.3 PRODUCT OUTLOOK
10.16.4 KEY DEVELOPMENTS
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