The global mobile value-added services market size was US$ 694.83 billion in 2021. The global mobile value-added services market size is forecast to reach US$ 1665.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.2% during the forecast period from 2022 to 2030.
Mobile value-added services, or MVAS, assist with non-standard mobile services such as fax transmissions and voice communications. These programs help consumers by providing them with options other than voice calls. In addition, enhanced client experience, improved revenue growth, and minimal revenue leakage are advantages of mobile added-value services. Short message services, multimedia messaging services, instant messaging, mobile money, mobile infotainment, mobile advertising, and location-based services are just a few of the MVAS that allow mobile users to utilize their smartphones or tablets for a number of purposes.
Factors Influencing Market Growth
Impact Analysis of COVID-19
The COVID-19 pandemic had a positive impact on the global market growth. The COVID-19 pandemic increased digitization, advanced remote activities, and affected corporate spending on ICT networks and services. As a result, this has expanded investments in the mobile value-added services industry. Consumer behavior shifted dramatically from public venues and physical meetings to digital interactions due to COVID-19. With telemedicine utilization increasing, the shift in the healthcare industry is even more significant.
Regional Analysis
North America garnered the major market share in 2021 and is forecast to remain dominant during the forecast period. As a result of the rising demand for smartphones, adoption of cloud-based solutions, and increasing adoption of technology. Advent and growing applications of the Internet of Things (IoT) fuel the market growth in the region.
The Asia Pacific region is forecast to substantial growth during the forecast period. As a result of the existence of manufacturers, quick economic development, and rising adoption of smartphones, laptops, etc.
Leading Competitors
The leading prominent companies profiled in the global mobile value-added services market are:
Scope of the Report
The global mobile value-added services market segmentation focuses on Service, End-User, and Region.
Segmentation based on Service
Segmentation based on End-User
Segmentation based on Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL MOBILE VALUE-ADDED SERVICES (MVAS) MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
4 GLOBAL MOBILE VALUE-ADDED SERVICES (MVAS) MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE MODEL
4.4 VALUE CHAIN ANALYSIS
5 GLOBAL MOBILE VALUE-ADDED SERVICES (MVAS) MARKET, BY SERVICE
5.1 OVERVIEW
5.2 MOBILE INFOTAINMENT
5.3 MOBILE ADVERTISEMENT
5.4 MOBILE BUSINESS (ENTERPRISE)
5.5 MOBILE COMMERCE
5.6 MOBILE HEALTH
5.7 MOBILE EDUCATION
5.8 MOBILE GOVERNANCE
5.9 OTHERS
6 GLOBAL MOBILE VALUE-ADDED SERVICES (MVAS) MARKET, BY END-USER
6.1 OVERVIEW
6.2 INDIVIDUAL
6.3 ENTERPRISE
6.3.1 SMALL AND MEDIUM ENTERPRISES (SMES)
6.3.2 LARGE ENTERPRISES
7 GLOBAL MOBILE VALUE-ADDED SERVICES (MVAS) MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA MARKET SNAPSHOT
7.2.2 U.S.
7.2.3 CANADA
7.2.4 MEXICO
7.3 EUROPE
7.3.1 EUROPE MARKET SNAPSHOT
7.3.2 WESTERN EUROPE
7.3.2.1 THE UK
7.3.2.2 GERMANY
7.3.2.3 FRANCE
7.3.2.4 ITALY
7.3.2.5 SPAIN
7.3.2.6 REST OF WESTERN EUROPE
7.3.3 EASTERN EUROPE
7.3.3.1 POLAND
7.3.3.2 RUSSIA
7.3.3.3 REST OF EASTERN EUROPE
7.4 ASIA PACIFIC
7.4.1 ASIA PACIFIC MARKET SNAPSHOT
7.4.2 CHINA
7.4.3 JAPAN
7.4.4 INDIA
7.4.5 AUSTRALIA & NEW ZEALAND
7.4.6 ASEAN
7.4.7 REST OF ASIA PACIFIC
7.5 MIDDLE EAST & AFRICA
7.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
7.5.2 UAE
7.5.3 SAUDI ARABIA
7.5.4 SOUTH AFRICA
7.5.5 REST OF MEA
7.6 SOUTH AMERICA
7.6.1 SOUTH AMERICA MARKET SNAPSHOT
7.6.2 BRAZIL
7.6.3 ARGENTINA
7.6.4 REST OF SOUTH AMERICA
8 GLOBAL MOBILE VALUE-ADDED SERVICES (MVAS) MARKET COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPANY MARKET RANKING
8.3 KEY DEVELOPMENT STRATEGIES
9 COMPANY PROFILES
9.1 APPLE INCORPORATED
9.1.1 OVERVIEW
9.1.2 FINANCIAL PERFORMANCE
9.1.3 PRODUCT OUTLOOK
9.1.4 KEY DEVELOPMENTS
9.2 VODAFONE GROUP PLC
9.2.1 OVERVIEW
9.2.2 FINANCIAL PERFORMANCE
9.2.3 PRODUCT OUTLOOK
9.2.4 KEY DEVELOPMENTS
9.3 BHARTI AIRTEL LIMITED
9.3.1 OVERVIEW
9.3.2 FINANCIAL PERFORMANCE
9.3.3 PRODUCT OUTLOOK
9.3.4 KEY DEVELOPMENTS
9.4 AT&T INCORPORATED
9.4.1 OVERVIEW
9.4.2 FINANCIAL PERFORMANCE
9.4.3 PRODUCT OUTLOOK
9.4.4 KEY DEVELOPMENTS
9.5 ONMOBILE
9.5.1 OVERVIEW
9.5.2 FINANCIAL PERFORMANCE
9.5.3 PRODUCT OUTLOOK
9.5.4 KEY DEVELOPMENTS
9.6 SPICE DIGITAL LIMITED
9.6.1 OVERVIEW
9.6.2 FINANCIAL PERFORMANCE
9.6.3 PRODUCT OUTLOOK
9.6.4 KEY DEVELOPMENTS
9.7 COMVERSE TECHNOLOGY, INCORPORATED
9.7.1 OVERVIEW
9.7.2 FINANCIAL PERFORMANCE
9.7.3 PRODUCT OUTLOOK
9.7.4 KEY DEVELOPMENTS
9.8 ONE97 COMMUNICATIONS
9.8.1 OVERVIEW
9.8.2 FINANCIAL PERFORMANCE
9.8.3 PRODUCT OUTLOOK
9.8.4 KEY DEVELOPMENTS
9.9 GOOGLE LLC
9.9.1 OVERVIEW
9.9.2 FINANCIAL PERFORMANCE
9.9.3 PRODUCT OUTLOOK
9.9.4 KEY DEVELOPMENTS
9.10 KONGZHONG CORP
9.10.1 OVERVIEW
9.10.2 FINANCIAL PERFORMANCE
9.10.3 PRODUCT OUTLOOK
9.10.4 KEY DEVELOPMENTS
9.11 INMOBI
9.11.1 OVERVIEW
9.11.2 FINANCIAL PERFORMANCE
9.11.3 PRODUCT OUTLOOK
9.11.4 KEY DEVELOPMENTS
9.12 CHINA MOBILE LIMITED
9.12.1 OVERVIEW
9.12.2 FINANCIAL PERFORMANCE
9.12.3 PRODUCT OUTLOOK
9.12.4 KEY DEVELOPMENTS
9.13 TELKOM SA SOC LIMITED
9.13.1 OVERVIEW
9.13.2 FINANCIAL PERFORMANCE
9.13.3 PRODUCT OUTLOOK
9.13.4 KEY DEVELOPMENTS
9.14 ZTE CORPORATION
9.14.1 OVERVIEW
9.14.2 FINANCIAL PERFORMANCE
9.14.3 PRODUCT OUTLOOK
9.14.4 KEY DEVELOPMENTS
9.15 VERIZON COMMUNICATIONS INCORPORATED
9.15.1 OVERVIEW
9.15.2 FINANCIAL PERFORMANCE
9.15.3 PRODUCT OUTLOOK
9.15.4 KEY DEVELOPMENTS
9.16 TELIGENT TELECOM
9.16.1 OVERVIEW
9.16.2 FINANCIAL PERFORMANCE
9.16.3 PRODUCT OUTLOOK
9.16.4 KEY DEVELOPMENTS
9.17 TELEFÓNICA, S.A.
9.17.1 OVERVIEW
9.17.2 FINANCIAL PERFORMANCE
9.17.3 PRODUCT OUTLOOK
9.17.4 KEY DEVELOPMENTS
9.18 COMVIVA TECHNOLOGIES LIMITED
9.18.1 OVERVIEW
9.18.2 FINANCIAL PERFORMANCE
9.18.3 PRODUCT OUTLOOK
9.18.4 KEY DEVELOPMENTS
9.19 ETISALAT
9.19.1 OVERVIEW
9.19.2 FINANCIAL PERFORMANCE
9.19.3 PRODUCT OUTLOOK
9.19.4 KEY DEVELOPMENTS
9.20 DEUTSCHE TELEKOM AG
9.20.1 OVERVIEW
9.20.2 FINANCIAL PERFORMANCE
9.20.3 PRODUCT OUTLOOK
9.20.4 KEY DEVELOPMENTS
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