The global web content management market size was US$ 8101.4 million in 2022. The global market is estimated to attain a valuation of US$ 23761.5 million by 2031, growing at a compound annual growth rate (CAGR) of 12.7% during the forecast period from 2023 to 2031.
A web content management system (WCM or WCMS) is solely for managing web content. It provides website authoring, collaboration, and administration tools to help users create and manage website content with a basic grasp of web programming languages or markup languages. By allowing users to execute documents and output for multiple author modifications and engagement, a WCMS provides the framework for collaboration.
Market Driving Factors
The proliferation of web services owing to simple internet access and smartphones is likely to fuel market expansion over the forecast period. The usage of WordPress to easily create sites, along with the availability of talented employees to create a library of information, can auger well for the market. The attractiveness of these sites and the use of plug-ins to acquire notoriety in worldwide searches may fuel the web content management business.
Cloud computing is predicted to positively disrupt the web content management industry due to the benefits of unlimited computing capacity, application access, hardware virtualization, and lower IT expenses. The use of cloud services, and their ease of installation in comparison to their equivalent, may fuel demand for web content management services. It enables organizations to scale quickly by integrating or eliminating content.
Integration of content management systems with enterprise servers may limit industry expansion. The growth of software as a service (SaaS) providers and a lack of API understanding may slow down the market growth.
Segmentation Overview
By Component Overview
The services segment is likely to account for the majority of revenue share in the global online content management systems market owing to rising digital marketing and branding. Companies are willing to spend money to get traction online through websites. Web content management systems can assist digital marketers in tracking, monitoring, and controlling the load on their websites.
By Deployment Overview
The cloud is likely to dominate the global web content management market during the forecast period. This growth is due to the flexibility of the technology in managing massive volumes of content. Furthermore, the presence of several vendors, low-pricing alternatives, and the ability to scale online can all fuel category expansion during the forecast period.
By Organization Size Overview
In 2022, the SME segment generated the highest revenue share and is likely to attain the highest revenue share during the forecast period. This is due to the expanding demand for operational cost reduction and corporate process simplification. The need for web content management software in SMEs is also rising as a result of the growing need for technological integration systems, intelligent content management, and web-based analytics to improve marketing processes.
By End-User Overview
The Media and Entertainment segment will be the most profitable. To promote WCM usage globally, media and entertainment organizations are facing increasing difficulty in keeping up with the amount and velocity of material. WCM systems make it possible for secure authoring, format conversion, aggregate management, templating, publication, segmentation and personalization, optimization, and social media integrations. They also aid companies in enhancing customer service and gaining new clients.
Regional Outlook
In 2022, North America held a portion of the market. This is due to the fact that content is essential for increasing brand recognition and customer reach. The region's need for web CMS may be fueled by the spread of the internet and the widespread use of cell phoness. The market may rise owing to the widespread usage of digital platforms for business and public purposes and the demand for a flawless surfing experience.
The Asia Pacific region is predicted to generate the highest CAGR during the predicted period due to digitalization and the rising number of SMEs in the region. Organizations in nations like India, Japan, and China started implementing web content management systems to make the best use of their web content for boosting consumer loyalty.
Prominent Companies
Segmentation Outline
The global web content management market segmentation focuses on Component, Organization Size, Deployment, End-User, and Region.
By Component
By Organization Size
By Deployment
By End-User
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL WEB CONTENT MANAGEMENT MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: WEB CONTENT MANAGEMENT MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL WEB CONTENT MANAGEMENT MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY COMPONENT
5.1 OVERVIEW
5.2 SOLUTION
5.3 SERVICES
6 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE
6.1 OVERVIEW
6.2 SMALL AND MEDIUM ENTERPRISES
6.3 LARGE ENTERPRISES
7 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT
7.1 OVERVIEW
7.2 ON-CLOUD
7.3 ON-PREMISE
8 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY END-USER
8.1 OVERVIEW
8.2 TRAVEL AND TOURISM
8.3 HOSPITALITY
8.4 RETAIL
8.5 MEDIA AND ENTERTAINMENT
8.6 HEALTHCARE
8.7 EDUCATION
8.8 BFSI
8.9 OTHERS
9 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3.1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL WEB CONTENT MANAGEMENT MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
10.4 COMPETITIVE DASHBOARD
10.5 PRODUCT MAPPING
10.6 TOP PLAYER POSITIONING, 2022
10.7 COMPETITIVE HEATMAP
10.8 TOP WINNING STRATEGIES
11 COMPANY PROFILES
11.1 ADOBE
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.2 EPISERVER
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.3 OPENTEXT CORPORATION
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.4 SITECORE
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.5 HYLAND SOFTWARE INC.
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.6 E-SPIRIT AG
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.7 MICROSOFT CORPORATION
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.8. PROGRESS SOFTWARE CORPORATION
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.9 CROWNPEAK TECHNOLOGY INC.
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.10 IBM CORPORATION
11.10.1 OVERVIEW
11.10.2 FINANCIAL PERFORMANCE
11.10.3 PRODUCT OUTLOOK
11.10.4 KEY DEVELOPMENTS
11.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.11 ORACLE CORPORATION
11.11.1 OVERVIEW
11.11.2 FINANCIAL PERFORMANCE
11.11.3 PRODUCT OUTLOOK
11.11.4 KEY DEVELOPMENTS
11.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.12 SDL PLC
11.12.1 OVERVIEW
11.12.2 FINANCIAL PERFORMANCE
11.12.3 PRODUCT OUTLOOK
11.12.4 KEY DEVELOPMENTS
11.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.13 ACQUIA INC.
11.13.1 OVERVIEW
11.13.2 FINANCIAL PERFORMANCE
11.13.3 PRODUCT OUTLOOK
11.13.4 KEY DEVELOPMENTS
11.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.14 KENTICO SOFTWARE
11.14.1 OVERVIEW
11.14.2 FINANCIAL PERFORMANCE
11.14.3 PRODUCT OUTLOOK
11.14.4 KEY DEVELOPMENTS
11.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.15 RACKSPACE
11.15.1 OVERVIEW
11.15.2 FINANCIAL PERFORMANCE
11.15.3 PRODUCT OUTLOOK
11.15.4 KEY DEVELOPMENTS
11.15.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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