The global alcohol e-commerce market revenue was around US$ 48.7 billion in 2022 and is estimated to reach US$ 174 billion by 2031, growing at a compound annual growth rate (CAGR) of 15.2% during the forecast period from 2023 to 2031.
Alcohol e-commerce refers to the sale of wine, beer, and liquor on the Internet. When purchasing alcohol online, consumers must meet all legal criteria and the age limit, just like they would with any other consumer packaged goods. Companies are selling beer, liquor, wine, and other alcoholic beverages online to extend their customer base.
Market Driving Factors
Strategic collaborations and partnerships are key trends gaining popularity in the market. Prominent companies operating in alcohol e-commerce are undergoing collaborations to boost their position in the market. For instance, in September 2022, Thirstie, a renowned US-based e-commerce service for beverage alcohol brands, partnership with William Grant & Sons, a globally recognized family-owned distiller, and supplier based in the UK. Through this partnership, combined resources with Thirstie are anticipated to grow William Grant's global e-commerce strategy and provide customers with digital access to its portfolio.
The desire of customers to own luxury goods of the highest caliber is predicted to rise along with the global improvement in living conditions. In addition, these products are frequently consumed during events or on special occasions, such as customer celebrations. Furthermore, product reliance on these products at parties, marriages, and social gatherings is expected to boost the market.
Taxes on alcoholic beverages, a lack of adoption of technological innovations, low customer engagement, high product prices, supply chain obstacles, and slow growth of e-commerce liquor. These factors limit the market growth.
Regional Analysis
North America dominates the market in terms of the largest share. This is due to the increase in consumption of alcoholic beverages including spirits, wine, and beer due to the demographic growth of the young-adult population and the rich economy. This raises the possibility of the alcohol e-commerce sector in this region. Thus, consumers enjoy higher living standards and have more disposable cash.
Segmentation Insights
Alcohol Type Insight
The beer segment dominates the market in terms of the substantial share. This is due to the demand for several flavors increasing to the number of alcohol-consuming customers is rising constantly. In addition, consumers are always seeking new flavors in beers to analyze their taste for beers. Various manufacturers are providing online sales of strong and flavorful beer around the world. Moreover, flavors such as tart & funky, honey-flavored, fruit & spicy, sour, malty & sweet flavors have attracted a large consumer base. Furthermore, the constant innovation in the flavor, ingredients, and packaging of beer has increased appeal to consumers globally.
Price Point Insight
The economy segment dominates the market in terms of the major share. The economy section has relatively less cost, is consumed, and is feasible by a large population as it is slightly expensive and provides a feeling of having wine at a lower price. Moreover, it also has a broad range of collections as most individuals look for good products at feasible prices. Thus, individuals with little income are the main consumers of this segment. It aims at people with low funding to achieve and gain the required target.
Prominent Companies
Segmentation Outline
The global alcohol e-commerce market segmentation focuses on the Alcohol Type, Price Point, Distribution Channel, and Region.
By Alcohol Type
By Price Point
By Distribution Channel
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL ALCOHOL E-COMMERCE MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: ALCOHOL E-COMMERCE MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL ALCOHOL E-COMMERCE MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL ALCOHOL E-COMMERCE MARKET, BY ALCOHOL TYPE
5.1 OVERVIEW
5.2 WINES AND CHAMPAGNES
5.3 SPIRITS
5.4 BEERS
5.5 OTHERS
6 GLOBAL ALCOHOL E-COMMERCE MARKET, BY PRICE POINT
6.1 OVERVIEW
6.2 ECONOMY
6.3 MID-RANGE
6.4 LUXURY
7 GLOBAL ALCOHOL E-COMMERCE MARKET, BY DISTRIBUTION CHANNEL
7.1 OVERVIEW
7.2 ONLINE GROCERY
7.3 ONLINE ALCOHOL MARKETPLACES
7.4 LICENSED SPECIALTY RETAILERS
7.5 DIRECT-TO-CONSUMER WINE ONLINE
8 GLOBAL ALCOHOL E-COMMERCE MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3.1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL ALCOHOL E-COMMERCE MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
9.4 COMPETITIVE DASHBOARD
9.5 PRODUCT MAPPING
9.6 TOP PLAYER POSITIONING, 2022
9.7 COMPETITIVE HEATMAP
9.8 TOP WINNING STRATEGIES
10 COMPANY PROFILES
10.1 NAKED WINES PLC
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.2 UBER TECHNOLOGIES INC
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.3 FLAVIAR
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.4 TOTAL WINE & MORE
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.5 RESERVEBAR
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.6 EVINO
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.7 COSTCO WHOLESALE CORPORATION
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.8 DRIZLY
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.9 VINTAGE WINE ESTATES
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.10 VIVINO
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.11 BRIGHT CELLARS
10.11.1 OVERVIEW
10.11.2 FINANCIAL PERFORMANCE
10.11.3 PRODUCT OUTLOOK
10.11.4 KEY DEVELOPMENTS
10.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.12 WINC INC
10.12.1 OVERVIEW
10.12.2 FINANCIAL PERFORMANCE
10.12.3 PRODUCT OUTLOOK
10.12.4 KEY DEVELOPMENTS
10.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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