The global brow gel market revenue was around US$ 278.6 million in 2022 and is estimated to reach US$ 439.6 million by 2031, growing at a compound annual growth rate (CAGR) of 5.2% during the forecast period from 2023 to 2031.
Brow gel is a color cosmetic product that aids in improving the appearance of eyebrows. Brow gels have become one of the most important cosmetic products as brow gel assists in the appearance of eyebrows. Brow gels aid in changing the color of eyebrows and also assist in offering them various shapes, eyebrow gels assist in darkening eyebrows and embellishing the looks of eyebrows.
Market Driving Factors
The rapid increase in the opening of new beauty shops and salons in recent years is estimated to drive the market. This is owing to the beauty salon offers quality and expert services to its clients and offers suitable remedies for problems related to facial and skin features. In addition, beauty salons utilize brow gel extensively to offer consumers with desired eyebrow shape. As a result, most women visit these establishments daily.
An increase in appearance consciousness among women has also surged demand for brow gel. Brow gel has become a part of many woman's uniforms as they somehow feel incomplete about their appearance. Therefore, increasing spending on cosmetic products, mainly among women is anticipated to drive the market expansion.
Price-conscious customers may opt for more reasonable alternatives or (Do it yourself) DIY solutions, decreasing the demand for commercially available brow gel products. Therefore, this factor is predicted to limit the market.
Regional Analysis
North America dominated the market in terms of the largest shares and is estimated to continue its dominance. This can be majorly attributed to the demand for cosmetics in the United States is supported by an expanded Hispanic population and a raised in the popularity of luxury eye makeup products. Furthermore, owing to the presence of large players with powerful distribution networks and a loyal consumer base, there are enormously few possibilities for new businesses to enter the market and hold customer's attention in the region.
Asia-Pacific is expected to dominate the market in terms of the largest shares. This is mainly due to the surge in netizens and the increase in digitization has influenced customer purchase behavior. Online platforms serve as a favored medium for the purchase of skin care products due to advantages such as the availability of details about the attributes of these products, time-saving features, and the facility of home delivery offered by online platforms. Therefore, the above elements are estimated to drive the market growth in the region.
Segmentation Insights
Distribution Channel Insight
The hypermarket and supermarket segment are predicted to dominate the market in terms of revenue. This is primarily due to the surge in urbanization, increase in working-class population, and competitive pricing increased popularity of hypermarket and supermarket sales channels. They provide cosmetic products such as lotions, face creams, and serum in bulk. These stores provide combo packs for skin care products, which attract a large consumer base. These products are placed on shelves as per their type with placards displaying information and cost, which makes them effortlessly accessible.
The online sales channel segment is estimated to dominate the market in terms of the fastest growth rate. E-commerce is a virtual store where services & products do not need any physical space and are sold via applications or websites. Furthermore, easy accessibility and heavy offers & discounts on cosmetics and skin care products offered by these online platforms boost the market growth.
Prominent Companies
Segmentation Outline
The global brow gel market segmentation focuses on the Price Point, Distribution Channel, and Region.
By Price Point
By Distribution Channel
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL BROW GEL MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: BROW GEL MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL BROW GEL MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL BROW GEL MARKET, BY PRICE POINT
5.1 OVERVIEW
5.2 ECONOMY
5.3 PREMIUM
6 GLOBAL BROW GEL MARKET, BY DISTRIBUTION CHANNEL
6.1 OVERVIEW
6.2 HYPERMARKETS AND SUPERMARKETS
6.3 SPECIALTY STORES
6.4 ONLINE SALES CHANNEL
6.5 OTHERS
7 GLOBAL BROW GEL MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA MARKET SNAPSHOT
7.2.2 U.S.
7.2.3 CANADA
7.2.4 MEXICO
7.3 EUROPE
7.3.1 EUROPE MARKET SNAPSHOT
7.3.2 WESTERN EUROPE
7.3.2.1 THE UK
7.3.2.2 GERMANY
7.3.2.3 FRANCE
7.3.2.4 ITALY
7.3.2.5 SPAIN
7.3.2.6 REST OF WESTERN EUROPE
7.3.3 EASTERN EUROPE
7.3.3.1 POLAND
7.3.3.2 RUSSIA
7.3.3.3 REST OF EASTERN EUROPE
7.4 ASIA PACIFIC
7.4.1 ASIA PACIFIC MARKET SNAPSHOT
7.4.2 CHINA
7.4.3 JAPAN
7.4.4 INDIA
7.4.5 AUSTRALIA & NEW ZEALAND
7.4.6 ASEAN
7.4.7 REST OF ASIA PACIFIC
7.5 MIDDLE EAST & AFRICA
7.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
7.5.2 UAE
7.5.3 SAUDI ARABIA
7.5.4 SOUTH AFRICA
7.5.5 REST OF MEA
7.6 SOUTH AMERICA
7.6.1 SOUTH AMERICA MARKET SNAPSHOT
7.6.2 BRAZIL
7.6.3 ARGENTINA
7.6.4 REST OF SOUTH AMERICA
8 GLOBAL BROW GEL MARKET COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPANY MARKET RANKING
8.3 KEY DEVELOPMENT STRATEGIES
8.4 COMPETITIVE DASHBOARD
8.5 PRODUCT MAPPING
8.6 TOP PLAYER POSITIONING, 2022
8.7 COMPETITIVE HEATMAP
8.8 TOP WINNING STRATEGIES
9 COMPANY PROFILES
9.1 ORIFLAME HOLDING AG
9.1.1 OVERVIEW
9.1.2 FINANCIAL PERFORMANCE
9.1.3 PRODUCT OUTLOOK
9.1.4 KEY DEVELOPMENTS
9.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.2 HUDA BEAUTY
9.2.1 OVERVIEW
9.2.2 FINANCIAL PERFORMANCE
9.2.3 PRODUCT OUTLOOK
9.2.4 KEY DEVELOPMENTS
9.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.3 AVON
9.3.1 OVERVIEW
9.3.2 FINANCIAL PERFORMANCE
9.3.3 PRODUCT OUTLOOK
9.3.4 KEY DEVELOPMENTS
9.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.4 ANASTASIA BEVERLY HILLS
9.4.1 OVERVIEW
9.4.2 FINANCIAL PERFORMANCE
9.4.3 PRODUCT OUTLOOK
9.4.4 KEY DEVELOPMENTS
9.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.5 GUERLAIN
9.5.1 OVERVIEW
9.5.2 FINANCIAL PERFORMANCE
9.5.3 PRODUCT OUTLOOK
9.5.4 KEY DEVELOPMENTS
9.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.6 RELOUIS BEL LLC
9.6.1 OVERVIEW
9.6.2 FINANCIAL PERFORMANCE
9.6.3 PRODUCT OUTLOOK
9.6.4 KEY DEVELOPMENTS
9.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.7 CHRISTIAN DIOR SE
9.7.1 OVERVIEW
9.7.2 FINANCIAL PERFORMANCE
9.7.3 PRODUCT OUTLOOK
9.7.4 KEY DEVELOPMENTS
9.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.8 L’ORÉAL S.A.
9.8.1 OVERVIEW
9.8.2 FINANCIAL PERFORMANCE
9.8.3 PRODUCT OUTLOOK
9.8.4 KEY DEVELOPMENTS
9.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.9 MAYBELLINE NEW YORK
9.9.1 OVERVIEW
9.9.2 FINANCIAL PERFORMANCE
9.9.3 PRODUCT OUTLOOK
9.9.4 KEY DEVELOPMENTS
9.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.10 REVLON INC
9.10.1 OVERVIEW
9.10.2 FINANCIAL PERFORMANCE
9.10.3 PRODUCT OUTLOOK
9.10.4 KEY DEVELOPMENTS
9.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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