The global electric kettle market revenue was around US$ 4.23 billion in 2022 and is estimated to reach US$ 6.1 billion by 2031, growing at a compound annual growth rate (CAGR) of 4.2% during the forecast period from 2023 to 2031.
A device used to boil water is an electric kettle, sometimes referred to as a tea kettle or a hot pot. It's a particular kind of electrical water heater. Electric kettles are utilized to make tea, but they may also be utilized to prepare rehydrated vegetables or coffee.
Market Driving Factors
The number of internet users surges along with the increase in internet consumption. Considering this, the majority of the key players for electric kettles intend to advertise their products on social networking sites. As a result, their social media marketing strategy is predicted to boost the market growth.
Electric kettles are renowned for their ease of use and speed. They may quickly boil water for a variety of uses, such as instant soups, tea, and coffee for consumers with hectic schedules. In addition, the hotel and restaurant industries depend on electric kettles to supply hot water to their patrons. The demand for electric kettles in this business is consistent due to the growth in global travel. Thus, this factor is estimated to drive the market.
Competition from alternative technologies is predicted to limit the market.
Regional Analysis
Europe dominated the market in terms of the largest shares and is estimated to maintain its dominance. This can be majorly attributed to the high consumption of tea and coffee in the majority of European nations, including Italy, Germany, Spain, and France. Furthermore, customers of electric kettles surged at a significant rate in the region due to an increase in awareness of health advantages such as boiling water assists in relieving constipation, and digestion, hydrates the body, assists in weight loss, and gets rid of toxins.
North America is predicted to dominate the market in terms of the growth rate. The emerging innovative home trend is estimated to propel electric kettle sales worldwide due to its user-friendly interface, cutting-edge characteristics, and aesthetic design. In addition, customers are shifting their preference for energy-saving technologies. As a result, this factor is estimated to increase the demand for electric kettles in the region.
Segmentation Insights
Application Insight
The commercial segment is estimated to dominate the market in terms of the largest shares. This is mainly owing to the surge in the number of restaurants, cafes, and hotels, in commercial complexes. Furthermore, the immediate development of the corporate sector is estimated to drive the demand for electric kettles.
Distribution Channel Insight
The offline segment dominates the market in terms of revenue. This is primarily due to the customers preferring products from different offline sales channels such as supermarkets/hypermarkets, convenience stores, and specialty stores. In addition, offline stores are common worldwide and they can be found in both rural and urban settings. As a result, key players are preferred specialty stores across regions to grow their reach and surge their customer base.
Raw Material Insight
The stainless-steel segment is predicted to dominate the market in terms of the largest shares. This is generally owing to the stainless-steel kettle broadly utilized in restaurants and cafes. Furthermore, stainless steel kettles are reasonably priced and include extra features such as base cord storage temperature control and auto-shutoff, and other lighting characteristics include illuminated blue switches, etc. which fuels the market growth.
Prominent Companies
Segmentation Outline
The global electric kettle market segmentation focuses on Application, Distribution Channel, Raw Material, and Region.
By Application
By Distribution Channel
By Raw Material
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL ELECTRIC KETTLE MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: ELECTRIC KETTLE MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL ELECTRIC KETTLE MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL ELECTRIC KETTLE MARKET, BY APPLICATION
5.1 OVERVIEW
5.2 COMMERCIAL
5.3 HOUSEHOLD
6 GLOBAL ELECTRIC KETTLE MARKET, BY DISTRIBUTION CHANNEL
6.1 OVERVIEW
6.2 OFFLINE
6.3 ONLINE
7 GLOBAL ELECTRIC KETTLE MARKET, BY RAW MATERIAL
7.1 OVERVIEW
7.2 STAINLESS STEEL
7.3 PLASTIC
7.4 GLASS
8 GLOBAL ELECTRIC KETTLE MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3.1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL ELECTRIC KETTLE MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
9.4 COMPETITIVE DASHBOARD
9.5 PRODUCT MAPPING
9.6 TOP PLAYER POSITIONING, 2022
9.7 COMPETITIVE HEATMAP
9.8 TOP WINNING STRATEGIES
10 COMPANY PROFILES
10.1 HELEN OF TROY LIMITED
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.2 BAJAJ ELECTRICALS LIMITED
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.3 CHEF’S CHOICE
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.4 HARIO COMPANY LIMITED
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.5 BREVILLE GROUP LTD
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.6 AROMA HOUSEWARE COMPANY
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.7 SPECTRUM BRANDS HOLDINGS
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.8 MORPHY RICHARDS
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.9 HAMILTON BEACH BRANDS HOLDING COMPANY
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.10 CUISINART
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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