The global events industry market revenue was around US$ 1.3 trillion in 2022 and is estimated to reach US$ 2.3 trillion by 2031, growing at a compound annual growth rate (CAGR) of 6.4% during the forecast period from 2023 to 2031.
Events are defined as public gatherings of people for a certain purpose at a set time and location. Events can be put on for a variety of reasons, including celebration, entertainment, company profitability, and charitable causes. Conferences and exhibitions, business gatherings and seminars, marketing and fundraising, festivals, music and art exhibits, and product launches are among the most well-liked events. Companies, government agencies, and similar entities are the main players in the events sector.
Market Driving Factors
An increase in event sponsorships on a global scale drives the market growth. Leading players across various industries are heavily financing events, such as concerts and sporting competitions, as a strategic means to encourage and increase awareness about the services and products offered by their respective businesses. In addition, companies aim to capitalize on the expansive reach and audience engagement that such gatherings command by supporting these events. This will help to promote brand awareness, consumer interaction, and possible business expansion.
The trend of online events through video conferences and webinars is expected to increase continuously. This offers new opportunities for businesses to extend their market reach beyond geographical boundaries, tapping into international audiences and promoting global collaborations, which may bring significant changes in Events Industry statistics.
High event-planning expenses are a major element that can impede market expansion.
Regional Analysis
Europe is predicted to dominate the market. This is because several kinds of meetings witnessed an increase in both numbers and attendees. Companies in the region have become more cautious with their spending, which thus leads to a need for events within closer proximity and at mid-scale venues such as seminars, conferences, and festivals. In addition, this region has been successful in attracting global association conferences, with over half of the leading destinations for such gatherings located in the region. Furthermore, the events industry in the region experiences further growth due to the rise in internet usage and adoption of smart devices, which resulted in a gradual incline in online bookings for sports events, music concerts, and other gatherings.
Segmentation Insights
Type Insight
The corporate events and seminars segment dominates the market. This is due to that this segment is organized to create a learning-by-doing environment through discussions, experiments, and interactions among participants. They comprise different kinds of gatherings, such as congresses, conventions, marketing events, incentive group events, special celebrations, courses, product launches, company general meetings, training programs or study tours. In addition, this segment plays an important role in promoting and strengthening connections with current and potential agencies and clients, while also serving as a means of motivating and inspiring employees, business associates, and stakeholders through effective messages.
Revenue Source Insight
The sponsorship segment dominates the market. Sponsorship plays an essential role in effective marketing owing to its ability to improve event programs and offset rising expenses. It acts as a powerful complement to other marketing initiatives, as it effectively offers messages to the target audience and aids in creating brand awareness.
Organizer Insight
The entertainment segment dominates the market during the forecast period. The entertainment industry contains club festivals that feature international music professionals and music conferences. These conferences get together performing artists and speakers from around the world to network and share ideas. Additionally, the lineup of speakers includes artists, entrepreneurs, producers, and industry leaders. These events mainly seek to educate, innovate, and inspire professionals in the electronic music field and foster conversations on new technologies and social & environmental responsibility.
Age Group Insight
The 21-40 years segment dominated the market. This growth can be attributed to their enthusiastic engagement in various events, including conferences, exhibitions, seminars, and music concerts. This age group actively participates in different shows and gatherings, which will contribute to market expansion. Furthermore, there is a growing demand for business- and entrepreneur-focused conferences and seminars, where young people hoping to start their businesses can obtain insightful advice. These gatherings help aspiring business owners acquire crucial information and guidance, which encourages segment growth.
Prominent Companies
Segmentation Outline
The global events industry market segmentation focuses on Type, Revenue Source, Organizer, Age Group, and Region.
By Type
By Revenue Source
By Organizer
By Age Group
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL EVENTS INDUSTRY MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: EVENTS INDUSTRY MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL EVENTS INDUSTRY MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL EVENTS INDUSTRY MARKET, BY TYPE
5.1 OVERVIEW
5.2 MUSIC CONCERT
5.3 FESTIVALS
5.4 SPORTS
5.5 EXHIBITIONS AND CONFERENCES
5.6 CORPORATE EVENTS AND SEMINARS
5.7 OTHERS
6 GLOBAL EVENTS INDUSTRY MARKET, BY REVENUE SOURCE
6.1 OVERVIEW
6.2 TICKET SALE
6.3 SPONSORSHIP
6.4 OTHERS
7 GLOBAL EVENTS INDUSTRY MARKET, BY ORGANIZER
7.1 OVERVIEW
7.2 CORPORATE
7.3 SPORTS
7.4 EDUCATION
7.5 ENTERTAINMENT
7.6 OTHERS
8 GLOBAL EVENTS INDUSTRY MARKET, BY AGE GROUP
8.1 OVERVIEW
8.2 BELOW 20 YEARS
8.3 21-40 YEARS
8.4 ABOVE 40 YEARS
9 GLOBAL EVENTS INDUSTRY MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3.1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL EVENTS INDUSTRY MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
10.4 COMPETITIVE DASHBOARD
10.5 PRODUCT MAPPING
10.6 TOP PLAYER POSITIONING, 2022
10.7 COMPETITIVE HEATMAP
10.8 TOP WINNING STRATEGIES
11 COMPANY PROFILES
11.1 ENTERTAINING ASIA
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.2 CLARION EVENTS LIMITED
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.3 CAPITA PLC
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.4 DRPG GROUP
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.5 ANSCHUTZ ENTERTAINMENT GROUP
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.6 ATPI LTD
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.7 ACCESS DESTINATION SERVICES LLC
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.8. BCD GROUP INTERNATIONAL BV
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.9 CL EVENTS
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.10 CVENT HOLDING CORP
11.10.1 OVERVIEW
11.10.2 FINANCIAL PERFORMANCE
11.10.3 PRODUCT OUTLOOK
11.10.4 KEY DEVELOPMENTS
11.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
01
お客様のニーズに合わせてレポートをカスタマイズ可能
02
ベテランの市場調査員による専門的な分析
03
安全で簡単に利用できるオンライン決済方法
04
お客様のご要望に応じて、特定の章を購入することができます。
05
すべてのレポートに専門的な日本語翻訳を提供
06
包括的でわかりやすいレポートを迅速にお届けします。
07
購入後も継続的なサポートとアップデートが受けられます。
We Accept
Copyright ©2022 All rights reserved