The global home fitness app market size was US$ 5.8 billion in 2022. The global market revenue is forecast to reach US$ 32.5 billion by 2031, growing at a compound annual growth rate (CAGR) of 21% during the forecast period from 2023 to 2031.
An individual can increase their fitness digitally with the help of the home fitness software, even if they have limited access to equipment. It provides exercises, video tutorials, yoga with a timer function, offline support, workouts that last five minutes to an hour, and many other features that target different body areas to achieve fitness goals. Beginners and those who are busy tend to like these apps. There are many apps on Google Play, some of which are free and some of which require a subscription.
Market Driving Factors
Technology is essential to the fitness industry. As smart devices like smartphones, smartwatches, and wearable fitness trackers become more popular in both developed and developing nations the home fitness apps market is anticipated to grow during the forecast period. For instance, the rising adoption of Fitbit and Apple Watches will boost the market growth
The world has changed thanks to the Internet, which has benefited businesses, sectors, and consumers. Particularly, the quick expansion of the home fitness app market worldwide and the enormous demand for fitness applications can be attributed to the growing popularity of the mobile Internet.
The advent of low-cost competitors to home fitness applications with comparable capabilities would pose a threat to market growth.
Users can receive personalized workout regimens that are catered to their unique demands and fitness levels thanks to options like personal training that are available. Features for activity tracking assist people in tracking their development, establishing objectives, and maintaining motivation throughout their fitness journeys. Yoga instruction, meditation recommendations, and diet and nutrition advice are additional aspects that offer holistic assistance for general well-being.
Market Segmentation Overview
By Type
In 2022, the exercise and weight loss segment accounted for the highest revenue share. Exercise and weight reduction programs encourage users to exercise frequently via scheduled notifications. The growing consumer use of fitness and weight loss applications is driving the segment's growth. It is simple to measure daily caloric intake at the macronutrient level with exercise and weight-loss apps. They provide a tailored lifestyle plan based on user-paid information. Due to their practicality and simplicity of use, mobile apps have been in high demand over the past few years.
By Platform
In 2022, the iOS segment of the home fitness app market contributed the highest revenue share. The strong adoption of iOS devices, such as iPhones and iPads, across North America and Europe over the past few years has been a major factor in the segment's rise. Apple products have a sizable client base in these nations, and the company's stellar reputation for quality and innovation helps explain its revenue supremacy.
By Device
In 2022, the smartphone segment dominated the global market and is likely to remain dominant during the forecast period. An increase in smartphone penetration across the globe is one of the key drivers fueling the segment's expansion. For instance, the adoption of smartphones was forecast to be 65.0% globally in 2019 and is predicted to reach 75.0% by 2022. The majority of individuals are choosing to use their smartphones instead of visiting gyms and fitness clubs to supplement their normal routine workouts due to the always-evolving technology in the fitness business. They can avoid paying for pricey health clubs and gym memberships by using smartphones to access fitness services, contributing to the segment's expansion.
Geographical Outlook
In 2022, North America generated the highest revenue share. This is due to a number of factors, including a high level of health consciousness among the populace, growing concerns about obesity and other health issues, and the region's extensive use of smartphones and digital technology.
The COVID-19 pandemic also increased demand for fitness apps because people wanted to keep healthy and active while adhering to social isolation rules. In addition to having well-established fitness app providers, a vibrant fitness scene, and access to cutting-edge infrastructure and resources, North America dominated the global market over the projection period.
On the other hand, the Asia Pacific region is likely to grow at a rapid rate from 2023 to 2031 because of increasing spending on health and fitness due to the pandemic. The sector in this region will increase as a result of factors like increasing disposable income and rising smartphone usage.
The need for fitness software in Asia will also be supported by rising disposable income, an increase in smartphone users, and the popularity of fitness bands and smartwatches. Partnerships between key businesses will also have a favorable impact on market expansion. For instance, the industry's growth in this region will be aided, by Google's introduction of Google Fit for the iOS operating system, which offers fitness-related advice from the World Health Organization.
Leading Companies
Segmentation Outline
The global home fitness app market segmentation focuses on Type, Platform, Device, and Region.
By Type
By Platform
By Device
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL HOME FITNESS APP MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: HOME FITNESS APP MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL HOME FITNESS APP MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL HOME FITNESS APP MARKET, BY TYPE
5.1 OVERVIEW
5.2 EXERCISE & WEIGHT LOSS
5.3 DIET & NUTRITION
5.4 ACTIVITY TRACKING
6 GLOBAL HOME FITNESS APP MARKET, BY PLATFORM
6.1 OVERVIEW
6.2 ANDROID
6.3 IOS
6.4 OTHERS
7 GLOBAL HOME FITNESS APP MARKET, BY DEVICE
7.1 OVERVIEW
7.2 SMARTPHONES
7.3 TABLETS
7.4 WEARABLE DEVICES
8 GLOBAL HOME FITNESS APP MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3. 1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL HOME FITNESS APP MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
9.4 COMPETITIVE DASHBOARD
9.5 PRODUCT MAPPING
9.6 TOP PLAYER POSITIONING, 2022
9.7 COMPETITIVE HEATMAP
9.8 TOP WINNING STRATEGIES
10 COMPANY PROFILES
10.1 ADIDAS
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.2 APPSTER
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.3 FITNESSKEEPER
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.4 FITBIT, INC.
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.5 AZUMIO, INC.
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.6 MYFITNESSPAL INC.
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.7 NOOM
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.8 NIKE
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.9 UNDER ARMOUR, INC.
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.10 WILLOWTREE, INC.
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.11 POLAR ELECTRO
10.11.1 OVERVIEW
10.11.2 FINANCIAL PERFORMANCE
10.11.3 PRODUCT OUTLOOK
10.11.4 KEY DEVELOPMENTS
10.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.12 KAYLA ITSINES
10.12.1 OVERVIEW
10.12.2 FINANCIAL PERFORMANCE
10.12.3 PRODUCT OUTLOOK
10.12.4 KEY DEVELOPMENTS
10.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.13 GOOGLE
10.13.1 OVERVIEW
10.13.2 FINANCIAL PERFORMANCE
10.13.3 PRODUCT OUTLOOK
10.13.4 KEY DEVELOPMENTS
10.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.14 FOODUCATE
10.14.1 OVERVIEW
10.14.2 FINANCIAL PERFORMANCE
10.14.3 PRODUCT OUTLOOK
10.14.4 KEY DEVELOPMENTS
10.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.15 ASICS AMERICA CORPORATION
10.15.1 OVERVIEW
10.15.2 FINANCIAL PERFORMANCE
10.15.3 PRODUCT OUTLOOK
10.15.4 KEY DEVELOPMENTS
10.15.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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