The global marketing attribution software market revenue was around US$ 3,545.22 million in 2022 and is estimated to reach US$ 13,274.56 million by 2031, growing at a compound annual growth rate (CAGR) of 15.8% during the forecast period from 2023 to 2031.
Marketing attribution software allows to evaluation of marketing information to identify specific campaigns and channels that impact revenue growth and then optimize resources to increase Return on Investment (ROI). It also offers other advantages to enterprises such as enhanced personalization, product development, and optimized marketing spending.
Market Driving Factors
The constantly increasing migration of leading businesses towards the cloud and the extreme increase in the advent of small and medium-sized enterprises (SMEs), especially in emerging economies like China, India, and Indonesia coupled with the exponential increase in the number of companies globally investing in cutting-edge marketing attribution software. In addition, they offer significant enhancement of functionalities and unlimited scalability that are highly important in accomplishing digital transformation. Therefore, these factors are responsible for driving the market growth.
The surge in the adoption of cloud-based services & solutions boosts the market. Most organizations are adopting cloud-based models by distributing their resources across environments. The popularity of cloud-based marketing attribution solutions has increased due to their low cost, scalability, and flexibility benefits. It also aids organizations in centrally analyzing data generated from different locations and collecting data from various platforms or software, making it easy to collect and analyze data.
Concerns regarding the security and privacy of data hamper the market growth.
Regional Analysis
North America dominated the market in terms of the largest revenue. This can be accelerated by the surged concentration of leading regional companies for the adoption of cutting-edge marketing attribution software to use better their marketing expense and robust existence of established or well-developed industrial infrastructure, including telecom, healthcare, and travel, among others.
The Asia Pacific is estimated to emerge as the fastest-growing region in the market. This is due to the surge in penetration of smartphones and mobile devices and the continuous increase in social media and influencer marketing in countries like China, India, Malaysia, and South Korea, and several companies looking for an adequate way to measure ROI on their marketing efforts.
Segmentation Insights
Component Insight
In 2022, the services segment accounted for the largest market share and is estimated to maintain its position throughout the projection period. This is due to the increasing consumer preferences for experienced services that are comfortable to match a company's special requirements and that enhance attribution accuracy and decision-making for businesses looking to increase their marketing spend.
The solution segment is estimated to dominate the market in terms of the highest growth rate. This is because extreme shift towards digital advertising and the continually increasing digital marketing landscape, which led to a surge number of businesses funding heavily in different search engines, online channels, and other digital marketing options.
Attribution Type Insight
The multi-source segment dominates the market in terms of revenue. This is due to the increasing adoption and proliferation of the software among businesses owing to their ability to offer data on which the touchpoints are highly or most sufficient along with the increasing advancements of multi-source attribution modes through the incorporation of cutting-edge technologies like artificial intelligence and machine learning, providing more enhanced or nuanced insights into consumer behavior.
Deployment Type Insight
The cloud segment is estimated to dominate the market in terms of the highest growth rate. This is due to the increasing deployment of could-models due to multiple advantageous properties, including comfortable deployment options, easy accessibility & upgradability, lower investments, and easier access to software from anywhere or any device like mobiles, laptops, and personal computers.
The on-premises segment dominates the market in terms of the largest share. This is due to the broad range of benefits offered by on-premise deployment solutions like a high level of safety and data security, and a surge in the number of industries preferring on-premise model owing to their fewer data breach compared to cloud-based solutions.
Industry Vertical Insight
The IT & telecom segment is estimated to dominate the market. This is mainly due to the increasing emphasis of telecommunication companies on delivering personalized experiences and optimizing their marketing funding more effectively by identifying high-performance channels and reallocating resources. Furthermore, the significant surge in the proliferation of digital channels and the increase in the number of social media users across the world, resulted in higher data consumption and the creation of software essential to optimize this user data better to attribute market trends and customer spending behaviour.
Prominent Companies
Segmentation Outline
The global marketing attribution software market segmentation focuses on Component, Attribution Type, Deployment Type, Industry Vertical, and Region.
By Component
By Attribution Type
By Deployment Type
By Industry Vertical
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: MARKETING ATTRIBUTION SOFTWARE MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT
5.1 OVERVIEW
5.2 SERVICES
5.3 SOLUTION
6 GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY ATTRIBUTION TYPE
6.1 OVERVIEW
6.2 SINGLE-SOURCE
6.3 PROBABILISTIC OR ALGORITHMIC
6.4 MULTI-SOURCE
7 GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT TYPE
7.1 OVERVIEW
7.2 CLOUD
7.3 ON-PREMISES
8 GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL
8.1 OVERVIEW
8.2 RETAIL
8.3 TRAVEL AND HOSPITALITY
8.4 TELECOM AND IT
8.5 BFSI
8.6 HEALTHCARE
8.7 CONSUMER ELECTRONICS
8.8 MEDIA AND ENTERTAINMENT
8.9 OTHERS
9 GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3.1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
10.4 COMPETITIVE DASHBOARD
10.5 PRODUCT MAPPING
10.6 TOP PLAYER POSITIONING, 2022
10.7 COMPETITIVE HEATMAP
10.8 TOP WINNING STRATEGIES
11 COMPANY PROFILES
11.1 ADOBE
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.2 ORACLE CORPORATION
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.3 SAP
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.4 GOOGLE
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.5 MARKETING ATTRIBUTION
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.6 LEANDATA
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.7 ROCKERBOX
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.8. THE NIELSEN COMPANY
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.9 FULL CIRCLE INSIGHTS
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.10 ANALYTIC PARTNERS
11.10.1 OVERVIEW
11.10.2 FINANCIAL PERFORMANCE
11.10.3 PRODUCT OUTLOOK
11.10.4 KEY DEVELOPMENTS
11.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.11 VISUAL IQ
11.11.1 OVERVIEW
11.11.2 FINANCIAL PERFORMANCE
11.11.3 PRODUCT OUTLOOK
11.11.4 KEY DEVELOPMENTS
11.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.12 ENGAGIO
11.12.1 OVERVIEW
11.12.2 FINANCIAL PERFORMANCE
11.12.3 PRODUCT OUTLOOK
11.12.4 KEY DEVELOPMENTS
11.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.13 WIZALY
11.13.1 OVERVIEW
11.13.2 FINANCIAL PERFORMANCE
11.13.3 PRODUCT OUTLOOK
11.13.4 KEY DEVELOPMENTS
11.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.14 IBM CORPORATION
11.14.1 OVERVIEW
11.14.2 FINANCIAL PERFORMANCE
11.14.3 PRODUCT OUTLOOK
11.14.4 KEY DEVELOPMENTS
11.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
01
お客様のニーズに合わせてレポートをカスタマイズ可能
02
ベテランの市場調査員による専門的な分析
03
安全で簡単に利用できるオンライン決済方法
04
お客様のご要望に応じて、特定の章を購入することができます。
05
すべてのレポートに専門的な日本語翻訳を提供
06
包括的でわかりやすいレポートを迅速にお届けします。
07
購入後も継続的なサポートとアップデートが受けられます。
We Accept
Copyright ©2022 All rights reserved