The global motorcycle ADAS market revenue was around US$ 773.29 million in 2022 and is estimated to reach US$ 1,638.3 million by 2031, growing at a compound annual growth rate (CAGR) of 8.7% during the forecast period from 2023 to 2031.
Motorcycle Advanced Driver Assistance System (ADAS) includes a range of security and assistance technologies that are incorporated into motorcycles to improve rider safety, enhance situational awareness, and decrease the chance of accidents. These systems often contain features such as collision avoidance, adaptive cruise control, blind-spot monitoring, and more.
Market Driving Factors
The surge in customer demand for motorcycles with cutting-edge technology is estimated to drive the market growth. This is due to the surging number of motorbikes being fitted with cutting-edge navigation, telematics, infotainment, and autonomous technologies. In addition, while an increasing number of companies installing characteristics such as Global Positioning System (GPS) and connected bikes, some companies are creating bikes with ADAS features that are expected to provide a superior driving experience to riders. As a result, by installing advanced sensor systems and artificial intelligence technologies, bikes would provide features that are projected to cater to the needs of a skilled and untrained rider.
The rising installation of devices and sensors in motorcycles has made driving convenient. Sensors offer additional services such as navigation, music controls, messages, and hands-free calls. In addition, built-in computer systems and sensors offer a better driving experience, but if mishandled or incorrectly updated, they can cause catastrophic accidents and damage. Thus, this factor is estimated to drive the market growth.
Riders are not well informed about the availability and advantages of motorbikes with ADAS systems. Thus, this factor limits the market growth.
Regional Analysis
The Asia Pacific is estimated to dominate the market in terms of the major shares and is estimated to continue its dominance. This can be attributed to elements like surged demand for motorbikes in the region and high demand for customer comfort due to the surged income of buyers in the region.
Europe is expected to dominate the market in terms of revenue. This is majorly owing to the various elements like the existence of key manufacturers of vehicle control systems and surging research and development in high vehicle intelligence systems at reasonable costs.
Segmentation Insights
Propulsion Insight
The gasoline segment dominates the market in terms of the largest share. This is majorly due to the surging production of motorcycles and rising demand for technologically cutting-edge cruise control of bike rides.
The electric segment is estimated to dominate the market in terms of the growth rate. This is due to the surging fuel costs and more manufacturers financing the research and development of driver assistance systems. Moreover, the high adapting characteristics of electric bikes to technical advances in the system are the main driving element for the motorcycle ADAS market.
Component Insight
The sensors segment dominates the market in terms of the major shares. This is mainly due to the surging adoption and reliability of units on sensors. In addition, the implementation of electronic sensors is a development expected to propel the market growth.
System Insight
The ABS segment dominates the market in terms of the growth rate. This is due to the highest investment pocket for investors to capitalize on and the rise in demand for luxury two-wheelers with cutting-edge ADAS and security features in developing nations.
The ACC segment dominates the market in terms of the largest shares. This is due to the surging demand for exact bike data for the improvement of future bike performances.
Prominent Companies
Segmentation Outline
The global motorcycle ADAS market segmentation focuses on the Sales Channel, Price Range, Propulsion, Component, System, and Region.
By Sales Channel
By Price Range
By Propulsion
By Component
By System
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL MOTORCYCLE ADAS MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: MOTORCYCLE ADAS MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL MOTORCYCLE ADAS MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL MOTORCYCLE ADAS MARKET, BY SALES CHANNEL
5.1 OVERVIEW
5.2 OEM
5.3 AFTERMARKET
6 GLOBAL MOTORCYCLE ADAS MARKET, BY PRICE RANGE
6.1 OVERVIEW
6.2 LOW
6.3 MEDIUM
6.4 HIGH
7 GLOBAL MOTORCYCLE ADAS MARKET, BY PROPULSION
7.1 OVERVIEW
7.2 GASOLINE
7.3 ELECTRIC
8 GLOBAL MOTORCYCLE ADAS MARKET, BY COMPONENT
8.1 OVERVIEW
8.2 ECU
8.3 SENSORS
8.4 GEAR ASSISTORS
8.5 OTHERS
9 GLOBAL MOTORCYCLE ADAS MARKET, BY SYSTEM
9.1 OVERVIEW
9.2 ABS
9.3 ACC
9.4 TCS
9.5 OTHERS
10 GLOBAL MOTORCYCLE ADAS MARKET, BY GEOGRAPHY
10.1 OVERVIEW
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA MARKET SNAPSHOT
10.2.2 U.S.
10.2.3 CANADA
10.2.4 MEXICO
10.3 EUROPE
10.3.1 EUROPE MARKET SNAPSHOT
10.3.2 WESTERN EUROPE
10.3.2.1 THE UK
10.3.2.2 GERMANY
10.3.2.3 FRANCE
10.3.2.4 ITALY
10.3.2.5 SPAIN
10.3.2.6 REST OF WESTERN EUROPE
10.3.3 EASTERN EUROPE
10.3.3.1 POLAND
10.3.3.2 RUSSIA
10.3.3.3 REST OF EASTERN EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC MARKET SNAPSHOT
10.4.2 CHINA
10.4.3 JAPAN
10.4.4 INDIA
10.4.5 AUSTRALIA & NEW ZEALAND
10.4.6 ASEAN
10.4.7 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
10.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
10.5.2 UAE
10.5.3 SAUDI ARABIA
10.5.4 SOUTH AFRICA
10.5.5 REST OF MEA
10.6 SOUTH AMERICA
10.6.1 SOUTH AMERICA MARKET SNAPSHOT
10.6.2 BRAZIL
10.6.3 ARGENTINA
10.6.4 REST OF SOUTH AMERICA
11 GLOBAL MOTORCYCLE ADAS MARKET COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 COMPANY MARKET RANKING
11.3 KEY DEVELOPMENT STRATEGIES
11.4 COMPETITIVE DASHBOARD
11.5 PRODUCT MAPPING
11.6 TOP PLAYER POSITIONING, 2022
11.7 COMPETITIVE HEATMAP
11.8 TOP WINNING STRATEGIES
12 COMPANY PROFILES
12.1 DUCATI MOTOR HOLDING S.P.A
12.1.1 OVERVIEW
12.1.2 FINANCIAL PERFORMANCE
12.1.3 PRODUCT OUTLOOK
12.1.4 KEY DEVELOPMENTS
12.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.2 YAMAHA MOTOR CO.
12.2.1 OVERVIEW
12.2.2 FINANCIAL PERFORMANCE
12.2.3 PRODUCT OUTLOOK
12.2.4 KEY DEVELOPMENTS
12.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.3 BWI GROUP
12.3.1 OVERVIEW
12.3.2 FINANCIAL PERFORMANCE
12.3.3 PRODUCT OUTLOOK
12.3.4 KEY DEVELOPMENTS
12.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.4 SUZUKI MOTOR CORPORATION
12.4.1 OVERVIEW
12.4.2 FINANCIAL PERFORMANCE
12.4.3 PRODUCT OUTLOOK
12.4.4 KEY DEVELOPMENTS
12.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.5 NXP SEMICONDUCTORS
12.5.1 OVERVIEW
12.5.2 FINANCIAL PERFORMANCE
12.5.3 PRODUCT OUTLOOK
12.5.4 KEY DEVELOPMENTS
12.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.6 ZF FRIEDRICHSHAFEN AG
12.6.1 OVERVIEW
12.6.2 FINANCIAL PERFORMANCE
12.6.3 PRODUCT OUTLOOK
12.6.4 KEY DEVELOPMENTS
12.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.7 CONTINENTAL AG
12.7.1 OVERVIEW
12.7.2 FINANCIAL PERFORMANCE
12.7.3 PRODUCT OUTLOOK
12.7.4 KEY DEVELOPMENTS
12.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.8 D. GUBELLINI AND C. S.A.S.
12.8.1 OVERVIEW
12.8.2 FINANCIAL PERFORMANCE
12.8.3 PRODUCT OUTLOOK
12.8.4 KEY DEVELOPMENTS
12.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.9 HONDA MOTOR CO. LTD
12.9.1 OVERVIEW
12.9.2 FINANCIAL PERFORMANCE
12.9.3 PRODUCT OUTLOOK
12.9.4 KEY DEVELOPMENTS
12.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.10 GARMIN LTD
12.10.1 OVERVIEW
12.10.2 FINANCIAL PERFORMANCE
12.10.3 PRODUCT OUTLOOK
12.10.4 KEY DEVELOPMENTS
12.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.11 HASQVARNA
12.11.1 OVERVIEW
12.11.2 FINANCIAL PERFORMANCE
12.11.3 PRODUCT OUTLOOK
12.11.4 KEY DEVELOPMENTS
12.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.12 KTM AG
12.12.1 OVERVIEW
12.12.2 FINANCIAL PERFORMANCE
12.12.3 PRODUCT OUTLOOK
12.12.4 KEY DEVELOPMENTS
12.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.13 ROBERT BOSCH GMBH
12.13.1 OVERVIEW
12.13.2 FINANCIAL PERFORMANCE
12.13.3 PRODUCT OUTLOOK
12.13.4 KEY DEVELOPMENTS
12.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.14 BRAKES INDIA PVT LTD
12.14.1 OVERVIEW
12.14.2 FINANCIAL PERFORMANCE
12.14.3 PRODUCT OUTLOOK
12.14.4 KEY DEVELOPMENTS
12.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.15 TVS MOTOR CO
12.15.1 OVERVIEW
12.15.2 FINANCIAL PERFORMANCE
12.15.3 PRODUCT OUTLOOK
12.15.4 KEY DEVELOPMENTS
12.15.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.16 BMW AG
12.16.1 OVERVIEW
12.16.2 FINANCIAL PERFORMANCE
12.16.3 PRODUCT OUTLOOK
12.16.4 KEY DEVELOPMENTS
12.16.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.17 VALEO
12.17.1 OVERVIEW
12.17.2 FINANCIAL PERFORMANCE
12.17.3 PRODUCT OUTLOOK
12.17.4 KEY DEVELOPMENTS
12.17.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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