The global optical brighteners market revenue was around US$ 1.1 billion in 2022 and is estimated to reach US$ 1.8 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.1% during the forecast period from 2023 to 2031.
Optical brighteners are also identified as brightening agents, fluorescent whitening agents, chemical agents, and hydrophilic water-soluble compounds. They are primarily derivatives of imidazolines, triazine-stilbenes, diazoles, coumarins, benzoxazolines, triazoles, biphenyl-stilbenes, and others. They are utilized in different end-use industries including packaging, paper, cosmetics, textile, and others due to less toxicity and whitening agent.
Market Driving Factors
The increase in demand for paper-based packaging material, availability of raw material, and ease of operation increase the packaging industry where optical brighteners are broadly as a brightening agent to acquire complete white papers. In addition, raw materials of paper contain impurities such as bamboo sticks and snippet wood to obtain clear white paper optical brighteners are utilized. As a result, the demand for optical brighteners surged. These elements are expected to boost the market expansion.
Increasing applications in the printing inks and photo processing industries is a significant possibility in the optical brighteners market. It has been seen that the printing firms are utilizing the brighteners in the paper during the manufacturing procedure. As a result, the brighteners assist in absorbing the ultraviolet light and radiate the same which makes the paper look whiter.
Complexness of labelling procedures is predicted to hinder the market growth.
Regional Analysis
Asia-Pacific is estimated to dominate the market in terms of the growth rate. This is mainly due to the increasing demand from the textile sector where optical brighteners are utilized as fluorescent and brightening agents for textile finishing. Additionally, the increase in disposable income among individuals, and increasing focus on the personal and cosmetics sector has driven the cosmetics sector growth where optical brighteners have been broadly utilized as a brightening additive and color-correcting or in cutting-edge cosmetics formulas that include, creams, shampoo, eye makeup, and other products. These elements are propelling the market growth in the region.
Segmentation Insights
Application Insight
The detergent brightener segment is estimated to dominate the market in terms of the largest revenue. This is mainly due to the derivatives of optical brighteners such as anionic diamino stilbene and distyryl biphenyl (DSBP) are extensively usage as detergent brighteners which assist in keeping the clothes bright and clean. Moreover, optical brightener provides cutting-edge solutions as compared to bleaches & bluing in the laundry detergent process, which has raised the demand for optical brighteners in the market.
End Use Insight
The security and safety segment is expected to dominate the market in terms of the rate. This is mainly due to the broad range of applications including labels on the products and fluorescence on the bank notes. As a result, various superior features of optical brighteners, such as high transparency and blue light emissions, have resulted in high product demand in this segment.
The consumer product segment is expected to dominate the market in terms of the rate. This is primarily owing to the utilization of optical brightener surge in consumer products due to its brightening, fluorescent agent. It is utilized in a broad range of products intended for home appliances such as liquid soap, detergents, shampoo, and conditioner products for blonde and grey hair. Furthermore, derivatives of optical brighteners such as coumarins, stilbene, diazoles, imidazolines, and others are extensively utilized in consumer products including laundry detergent which aids in surging the brightness of clothes. These elements are coupled together to raise the potential sales of optical brighteners in the segment.
Prominent Companies
Segmentation Outline
The global optical brighteners market segmentation focuses on the Application, End Use, and Region.
By Application
By End Use
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL OPTICAL BRIGHTENERS MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: OPTICAL BRIGHTENERS MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL OPTICAL BRIGHTENERS MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL OPTICAL BRIGHTENERS MARKET, BY APPLICATION
5.1 OVERVIEW
5.2 DETERGENT BRIGHTENER
5.3 PAPER BRIGHTENING
5.4 FIBER WHITENING
5.5 TEXTILE WHITENING
5.6 COSMETICS
5.7 OTHERS
6 GLOBAL OPTICAL BRIGHTENERS MARKET, BY END USE
6.1 OVERVIEW
6.2 CONSUMER PRODUCT
6.3 SECURITY AND SAFETY
6.4 TEXTILES AND APPAREL
6.5 PACKAGING
6.6 OTHERS
7 GLOBAL OPTICAL BRIGHTENERS MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA MARKET SNAPSHOT
7.2.2 U.S.
7.2.3 CANADA
7.2.4 MEXICO
7.3 EUROPE
7.3.1 EUROPE MARKET SNAPSHOT
7.3.2 WESTERN EUROPE
7.3.2.1 THE UK
7.3.2.2 GERMANY
7.3.2.3 FRANCE
7.3.2.4 ITALY
7.3.2.5 SPAIN
7.3.2.6 REST OF WESTERN EUROPE
7.3.3 EASTERN EUROPE
7.3.3.1 POLAND
7.3.3.2 RUSSIA
7.3.3.3 REST OF EASTERN EUROPE
7.4 ASIA PACIFIC
7.4.1 ASIA PACIFIC MARKET SNAPSHOT
7.4.2 CHINA
7.4.3 JAPAN
7.4.4 INDIA
7.4.5 AUSTRALIA & NEW ZEALAND
7.4.6 ASEAN
7.4.7 REST OF ASIA PACIFIC
7.5 MIDDLE EAST & AFRICA
7.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
7.5.2 UAE
7.5.3 SAUDI ARABIA
7.5.4 SOUTH AFRICA
7.5.5 REST OF MEA
7.6 SOUTH AMERICA
7.6.1 SOUTH AMERICA MARKET SNAPSHOT
7.6.2 BRAZIL
7.6.3 ARGENTINA
7.6.4 REST OF SOUTH AMERICA
8 GLOBAL OPTICAL BRIGHTENERS MARKET COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPANY MARKET RANKING
8.3 KEY DEVELOPMENT STRATEGIES
8.4 COMPETITIVE DASHBOARD
8.5 PRODUCT MAPPING
8.6 TOP PLAYER POSITIONING, 2022
8.7 COMPETITIVE HEATMAP
8.8 TOP WINNING STRATEGIES
9 COMPANY PROFILES
9.1 HUNTSMAN INTERNATIONAL LLC
9.1.1 OVERVIEW
9.1.2 FINANCIAL PERFORMANCE
9.1.3 PRODUCT OUTLOOK
9.1.4 KEY DEVELOPMENTS
9.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.2 ARON UNIVERSAL LIMITED
9.2.1 OVERVIEW
9.2.2 FINANCIAL PERFORMANCE
9.2.3 PRODUCT OUTLOOK
9.2.4 KEY DEVELOPMENTS
9.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.3 MILLIKEN & COMPANY
9.3.1 OVERVIEW
9.3.2 FINANCIAL PERFORMANCE
9.3.3 PRODUCT OUTLOOK
9.3.4 KEY DEVELOPMENTS
9.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.4 TEH FONG MIN INTERNATIONAL CO. LTD
9.4.1 OVERVIEW
9.4.2 FINANCIAL PERFORMANCE
9.4.3 PRODUCT OUTLOOK
9.4.4 KEY DEVELOPMENTS
9.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.5 ARCHROMA MANAGEMENT LLC
9.5.1 OVERVIEW
9.5.2 FINANCIAL PERFORMANCE
9.5.3 PRODUCT OUTLOOK
9.5.4 KEY DEVELOPMENTS
9.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.6 CLARIANT CHEMICALS (INDIA) LTD
9.6.1 OVERVIEW
9.6.2 FINANCIAL PERFORMANCE
9.6.3 PRODUCT OUTLOOK
9.6.4 KEY DEVELOPMENTS
9.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.7 AKZO NOBEL N.V.
9.7.1 OVERVIEW
9.7.2 FINANCIAL PERFORMANCE
9.7.3 PRODUCT OUTLOOK
9.7.4 KEY DEVELOPMENTS
9.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.8 RPM INTERNATIONAL CORP
9.8.1 OVERVIEW
9.8.2 FINANCIAL PERFORMANCE
9.8.3 PRODUCT OUTLOOK
9.8.4 KEY DEVELOPMENTS
9.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.9 EASTMAN CHEMICAL COMPANY
9.9.1 OVERVIEW
9.9.2 FINANCIAL PERFORMANCE
9.9.3 PRODUCT OUTLOOK
9.9.4 KEY DEVELOPMENTS
9.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.10 BASF SE
9.10.1 OVERVIEW
9.10.2 FINANCIAL PERFORMANCE
9.10.3 PRODUCT OUTLOOK
9.10.4 KEY DEVELOPMENTS
9.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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