The global ovulation testing kits market revenue was around US$ 2.65 billion in 2022 and is estimated to reach US$ 4.79 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.8% during the forecast period from 2023 to 2031.
An ovulation testing kit is utilised by women. It assists in determining the time in the menstrual cycle. Ovulation can be detected by many methods such as basal body temperature chart, ovulation predictor test, progesterone level, ultrasound monitoring, and endometrial biopsy. These tests use either a urine or saliva sample to test for changes in women’s hormones that happen just before ovulation.
Market Driving Factors
Rising awareness of fertility is estimated to boost market growth. Many couples and women are looking for trustworthy methods to detect ovulation as awareness about fertility and family planning continues to increase. In addition, ovulation testing kits offer an accessible and easy solution. The surge number of women in the workforce often leads to delayed delivery. Thus, ovulation testing kits can assist women in optimizing their possibilities of conception within their busy plans.
Rising sustaining a pregnancy owing to health problems, age, or other elements globally is expected to drive the market expansion. These kits are easy to utilize and need minimum effort to set up and offer a nearly accurate outcome. Therefore, all these elements will boost the demand for ovulation test kits.
Low awareness of the benefits of employing devices and the use of ovulation test kits, particularly in developing nations. Such these factors impede the market.
Regional Analysis
North America dominated the market in terms of revenue. This can be attributed to the surge in the demand for ovulation test kits due to the availability of cutting-edge features such as smart countdowns and Bluetooth connectivity functions. In addition, the existence of a busy working-class population in the United States has contributed to the increase in unit sales of ovulation test kits since they often have restricted time to visit healthcare providers. This element propels the market growth in the region.
Asia Pacific dominates the market in terms of the fastest rate. This is due to the strong increase in the number of women grappling with lifestyle disorders. Elements such as the easy availability of ovulation test kits and raised investments in the development of ovulation and fertility monitors are predicted to increase the demand across several nations in the region. Furthermore, the surge in the trend of first-time pregnancies, lowering fertility rates, increasing disposable incomes, and continuous improvements in ovulation testing techniques drive the market growth.
Segmentation Insights
Product Insight
The urine test segment dominates the market in terms of the largest share. This is due to its high accuracy in detecting the existence or absence of hCG (human chorionic gonadotropin), a pregnancy indicator. The increasing trend of patients observing their medical situations at residence is driving this growth due to the accessibility and user-friendly nature of at-home testing equipment. Furthermore, companies have introduced ovulation prediction kits tailored for residence usage, allowing people to detect ovulation-related hormones in urine or saliva. This trend is predicted to propel the demand for ovulation kits.
The digital ovulation test segment is estimated to dominate the market. The introduction of digital ovulation test kits is poised to provide startups with a substantial foothold, helping their market existence. Certain digital ovulation tests come equipped with built-in memory or mobile app connectivity, allowing users to monitor their fertility and know their menstrual cycles over time. These cutting-edge features in digital kits are estimated to propel the demand for these creative products.
Distribution Channel Insight
The pharmacies & drug stores segment dominates the market in terms of the largest share. This is due to the ongoing expansion of retail pharmacies, mainly in countries such as India, Brazil, and China. This change is influenced by women's choice to conduct ovulation tests at house utilizing these tools, bypassing the requirement for medical assistance at hospitals or clinics.
The e-commerce segment dominates the market. This growth can be linked to the widespread impact of COVID-19, which has promoted the comfort of utilizing online retail platforms. This trend is further bolstered by the immediate expansion of internet accessibility and the surge in popularity of online shopping platforms. In addition, diverse product options availability, and access to knowledgeable customer service representatives for information and support are expected to create a positive impact in the segment growth.
Prominent Companies
Segmentation Outline
The global ovulation testing kits market segmentation focuses on Product, Distribution Channel, and Region.
By Product
By Distribution Channel
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL OVULATION TESTING KITS MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: OVULATION TESTING KITS MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL OVULATION TESTING KITS MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL OVULATION TESTING KITS MARKET, BY PRODUCT
5.1 OVERVIEW
5.2 URINE OVULATION TEST
5.2.1 TEST STRIP TYPE
5.2.2 CASSETTE TYPE
5.2.3 MIDSTREAM TYPE
5.3 DIGITAL OVULATION TEST
5.4 SALIVA OVULATION TEST
6 GLOBAL OVULATION TESTING KITS MARKET, BY DISTRIBUTION CHANNEL
6.1 OVERVIEW
6.2 HYPERMARKETS AND SUPERMARKETS
6.3 E-COMMERCE
6.4 PHARMACIES AND DRUGSTORES
7 GLOBAL OVULATION TESTING KITS MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA MARKET SNAPSHOT
7.2.2 U.S.
7.2.3 CANADA
7.2.4 MEXICO
7.3 EUROPE
7.3.1 EUROPE MARKET SNAPSHOT
7.3.2 WESTERN EUROPE
7.3.2.1 THE UK
7.3.2.2 GERMANY
7.3.2.3 FRANCE
7.3.2.4 ITALY
7.3.2.5 SPAIN
7.3.2.6 REST OF WESTERN EUROPE
7.3.3 EASTERN EUROPE
7.3.3.1 POLAND
7.3.3.2 RUSSIA
7.3.3.3 REST OF EASTERN EUROPE
7.4 ASIA PACIFIC
7.4.1 ASIA PACIFIC MARKET SNAPSHOT
7.4.2 CHINA
7.4.3 JAPAN
7.4.4 INDIA
7.4.5 AUSTRALIA & NEW ZEALAND
7.4.6 ASEAN
7.4.7 REST OF ASIA PACIFIC
7.5 MIDDLE EAST & AFRICA
7.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
7.5.2 UAE
7.5.3 SAUDI ARABIA
7.5.4 SOUTH AFRICA
7.5.5 REST OF MEA
7.6 SOUTH AMERICA
7.6.1 SOUTH AMERICA MARKET SNAPSHOT
7.6.2 BRAZIL
7.6.3 ARGENTINA
7.6.4 REST OF SOUTH AMERICA
8 GLOBAL OVULATION TESTING KITS MARKET COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPANY MARKET RANKING
8.3 KEY DEVELOPMENT STRATEGIES
8.4 COMPETITIVE DASHBOARD
8.5 PRODUCT MAPPING
8.6 TOP PLAYER POSITIONING, 2022
8.7 COMPETITIVE HEATMAP
8.8 TOP WINNING STRATEGIES
9 COMPANY PROFILES
9.1 ACCUQUIK
9.1.1 OVERVIEW
9.1.2 FINANCIAL PERFORMANCE
9.1.3 PRODUCT OUTLOOK
9.1.4 KEY DEVELOPMENTS
9.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.2 EASY@HOME FERTILITY
9.2.1 OVERVIEW
9.2.2 FINANCIAL PERFORMANCE
9.2.3 PRODUCT OUTLOOK
9.2.4 KEY DEVELOPMENTS
9.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.3 FAIRHAVEN HEALTH
9.3.1 OVERVIEW
9.3.2 FINANCIAL PERFORMANCE
9.3.3 PRODUCT OUTLOOK
9.3.4 KEY DEVELOPMENTS
9.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.4 PIRAMAL HEALTHCARE
9.4.1 OVERVIEW
9.4.2 FINANCIAL PERFORMANCE
9.4.3 PRODUCT OUTLOOK
9.4.4 KEY DEVELOPMENTS
9.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.5 PREGMATE
9.5.1 OVERVIEW
9.5.2 FINANCIAL PERFORMANCE
9.5.3 PRODUCT OUTLOOK
9.5.4 KEY DEVELOPMENTS
9.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.6 PROOV
9.6.1 OVERVIEW
9.6.2 FINANCIAL PERFORMANCE
9.6.3 PRODUCT OUTLOOK
9.6.4 KEY DEVELOPMENTS
9.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.7 RUNBIO BIOTECH CO. LTD
9.7.1 OVERVIEW
9.7.2 FINANCIAL PERFORMANCE
9.7.3 PRODUCT OUTLOOK
9.7.4 KEY DEVELOPMENTS
9.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.8 SWISS PRECISION DIAGNOSTICS GMBH
9.8.1 OVERVIEW
9.8.2 FINANCIAL PERFORMANCE
9.8.3 PRODUCT OUTLOOK
9.8.4 KEY DEVELOPMENTS
9.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.9 WONDFO
9.9.1 OVERVIEW
9.9.2 FINANCIAL PERFORMANCE
9.9.3 PRODUCT OUTLOOK
9.9.4 KEY DEVELOPMENTS
9.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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