The global sales performance management (SPM) market revenue was around US$ 1.8 billion in 2022 and is estimated to reach US$ 7.4 billion by 2031, growing at a compound annual growth rate (CAGR) of 15.2% during the forecast period from 2023 to 2031.
Sales performance management solutions are a collection of analytical and operational functions that integrate and automate back-office sales operations to improve operational effectiveness and efficiency. Quota management, incentive compensation management, planning, advanced analytics, territory management, and gamification are some of the SPM capabilities.
Market Driving Factors
An increase in demand for improved customer targeting and customer acquisition tools, sales incentives management, leads management solutions, and sales incentives management drives the market growth. In addition, growing technological advancements are creating several growth opportunities as it is supporting organizations by offering an accurate picture of their buyers, which is essential for an effective sales and marketing strategy. Furthermore, it allows businesses to determine sales triggers and present their suggestions to customers at the right time with the most effective sales arguments.
An increase in demand for sales optimization and data enrichment tools propel the market growth. Data enrichment tools of sales performance management platforms can assist business enterprises to optimize their sales data with new possibilities for their sales and marketing campaigns and enhance customer targeting. Additionally, data-enriching tools aid businesses in cleaning their data and keeping an enriched list of proper and usable data on customers and sales performance.
Data sharing and privacy risks associated with third-party sales performance management services and solutions can limit the market growth.
Regional Analysis
North America dominates the market during the forecast period. This is due to the strong economic conditions, early adoption of technology, and already established SPM markets in the region like Canada and the US. Furthermore, this region is also the origin of several well-established SPM solution providers already present such as Oracle Corporation, SAP SE, Xactly Corporation, and Anaplan Inc., which could also fuel the market in the region.
Asia Pacific is predicted to dominate the market. This is due to the surge in awareness and adoption of SPM tools at the workplace by SMEs and the already early adoption of the technology by large companies in their business process.
Segmentation Insights
Industry Vertical Insight
The BFSI segment dominated the market and is predicted to continue its dominance during the forecast period. This can be attributed to the large size of sales teams being maintained by BFSI sector businesses, which are incentivizing financial and banking forms to invest in effective sales performance management solutions for their organization.
Deployment Model Insight
The on-premise segment is estimated to dominate the market and is expected to continue this trend during the forecast period. This is due to the custom offerings and higher privacy of on-premise sales performance management solutions.
Enterprise Size Insight
Large enterprises segment dominates the market. This is due to the major organizations' need for higher-quality products and an efficient development process. Furthermore, more spending on R&D also contributes to higher company productivity drives the market growth.
Prominent Companies
Segmentation Outline
The global sales performance management market segmentation focuses on Component, Deployment Model, Enterprise Size, Solution Type, Industry Vertical, and Region.
By Component
By Deployment Model
By Enterprise Size
By Solution Type
By Industry Vertical
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: SALES PERFORMANCE MANAGEMENT (SPM) MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET, BY COMPONENT
5.1 OVERVIEW
5.2 SOLUTION
5.3 SERVICE
5.3.1 PROFESSIONAL SERVICES
5.3.2 MANAGED SERVICES
6 GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET, BY DEPLOYMENT MODEL
6.1 OVERVIEW
6.2 ON-PREMISE
6.3 CLOUD
7 GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET, BY ENTERPRISE SIZE
7.1 OVERVIEW
7.2 LARGE ENTERPRISES
7.3 SME
8 GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET, BY SOLUTION TYPE
8.1 OVERVIEW
8.2 INCENTIVE COMPENSATION MANAGEMENT
8.3 TERRITORY MANAGEMENT
8.4 SALES PLANNING AND MONITORING
8.5 SALES PERFORMANCE ANALYTICS AND REPORTING
8.6 OTHERS
9 GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET, BY INDUSTRY VERTICAL
9.1 OVERVIEW
9.2 BFSI
9.3 IT AND TELECOM
9.4 MANUFACTURING
9.5 ENERGY AND UTILITIES
9.6 HEALTHCARE
9.7 RETAIL
9.8 OTHERS
10 GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET, BY GEOGRAPHY
10.1 OVERVIEW
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA MARKET SNAPSHOT
10.2.2 U.S.
10.2.3 CANADA
10.2.4 MEXICO
10.3 EUROPE
10.3.1 EUROPE MARKET SNAPSHOT
10.3.2 WESTERN EUROPE
10.3.2.1 THE UK
10.3.2.2 GERMANY
10.3.2.3 FRANCE
10.3.2.4 ITALY
10.3.2.5 SPAIN
10.3.2.6 REST OF WESTERN EUROPE
10.3.3 EASTERN EUROPE
10.3.3.1 POLAND
10.3.3.2 RUSSIA
10.3.3.3 REST OF EASTERN EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC MARKET SNAPSHOT
10.4.2 CHINA
10.4.3 JAPAN
10.4.4 INDIA
10.4.5 AUSTRALIA & NEW ZEALAND
10.4.6 ASEAN
10.4.7 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
10.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
10.5.2 UAE
10.5.3 SAUDI ARABIA
10.5.4 SOUTH AFRICA
10.5.5 REST OF MEA
10.6 SOUTH AMERICA
10.6.1 SOUTH AMERICA MARKET SNAPSHOT
10.6.2 BRAZIL
10.6.3 ARGENTINA
10.6.4 REST OF SOUTH AMERICA
11 GLOBAL SALES PERFORMANCE MANAGEMENT (SPM) MARKET COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 COMPANY MARKET RANKING
11.3 KEY DEVELOPMENT STRATEGIES
11.4 COMPETITIVE DASHBOARD
11.5 PRODUCT MAPPING
11.6 TOP PLAYER POSITIONING, 2022
11.7 COMPETITIVE HEATMAP
11.8 TOP WINNING STRATEGIES
12 COMPANY PROFILES
12.1 SALESFORCE.COM INC
12.1.1 OVERVIEW
12.1.2 FINANCIAL PERFORMANCE
12.1.3 PRODUCT OUTLOOK
12.1.4 KEY DEVELOPMENTS
12.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.2 SAP SE
12.2.1 OVERVIEW
12.2.2 FINANCIAL PERFORMANCE
12.2.3 PRODUCT OUTLOOK
12.2.4 KEY DEVELOPMENTS
12.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.3 OBERO INC
12.3.1 OVERVIEW
12.3.2 FINANCIAL PERFORMANCE
12.3.3 PRODUCT OUTLOOK
12.3.4 KEY DEVELOPMENTS
12.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.4 ICONIXX
12.4.1 OVERVIEW
12.4.2 FINANCIAL PERFORMANCE
12.4.3 PRODUCT OUTLOOK
12.4.4 KEY DEVELOPMENTS
12.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.5 OPTYMYZE
12.5.1 OVERVIEW
12.5.2 FINANCIAL PERFORMANCE
12.5.3 PRODUCT OUTLOOK
12.5.4 KEY DEVELOPMENTS
12.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.6 XACTLY CORPORATION
12.6.1 OVERVIEW
12.6.2 FINANCIAL PERFORMANCE
12.6.3 PRODUCT OUTLOOK
12.6.4 KEY DEVELOPMENTS
12.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.7 NICE LTD
12.7.1 OVERVIEW
12.7.2 FINANCIAL PERFORMANCE
12.7.3 PRODUCT OUTLOOK
12.7.4 KEY DEVELOPMENTS
12.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.8. CALLIDUS SOFTWARE INC
12.8.1 OVERVIEW
12.8.2 FINANCIAL PERFORMANCE
12.8.3 PRODUCT OUTLOOK
12.8.4 KEY DEVELOPMENTS
12.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.9 ANAPLAN INC
12.9.1 OVERVIEW
12.9.2 FINANCIAL PERFORMANCE
12.9.3 PRODUCT OUTLOOK
12.9.4 KEY DEVELOPMENTS
12.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.10 ORACLE CORPORATION
12.10.1 OVERVIEW
12.10.2 FINANCIAL PERFORMANCE
12.10.3 PRODUCT OUTLOOK
12.10.4 KEY DEVELOPMENTS
12.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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