The global sleeping bag market revenue was around US$ 1.51 billion in 2022 and is estimated to reach US$ 2.52 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.9% during the forecast period from 2023 to 2031.
A sleeping bag is a thin, insulated blanket that may be sealed into a tube shape using a zipper or other comparable mechanism. It serves as movable, weightless bedding when an individual is sleeping outside, such as when trekking, camping, climbing, or hill walking. Its primary purpose is to provide warmth and thermal insulation with its synthetic or down insulation.
Market Driving Factors
The increasing omnichannel existence of firms coupled with the increasing popularity of e-commerce boosts the market. This is primarily owing to the brand websites providing comprehensive product details, user reviews, and discounted costs to attract online traffic. As a result, the launch of rental subscription models by online retailers allows customers reasonable access to sleeping bags along with tents.
Product premiumization and innovation are estimated to propel the market growth. Key players in the market concentrate on frequent product premiumization and innovations to cater to evolving customer preferences. Advances in materials like waterproof breathable fabrics, lightweight ripstop nylons, and temperature-controlling insulations are being integrated with new product launches. Furthermore, brands are providing features like hood clinchers, zipper draft tubes, internal stow pockets, and zipper draft collars for comfort. The introduction of environment-friendly materials like recycled polyester and water-repellent-free durable finishes has broadened the product assortment.
Institutional sectors like academic institutions, scout groups, adventure learning programs, and camping operators provide enormous possibilities for market expansion. Strategic partnerships with universities, schools, charities, and non-profit organizations involved in encouraging outdoor recreation activities can assist in establishing sales channels. As a result, offering specially created sleeping bags for programs teaching survival talents can be an impactful promotional plan.
The emergence of competing products, such as camping tents, is expected to restrain the market expansion.
Regional Analysis
North America dominated the market in terms of the largest shares and is estimated to maintain its dominance. This can be largely attributed to the increase in outdoor and leisure activities, the surged import rate for raw materials, and the raised incidence of camping trips. Furthermore, the immediately expanded fitness and sports verticals have also made room for a massive number of investments. Therefore, a favorable environment for the advances of products in the region will also be boosted by the region-raised digital commerce sector.
Asia Pacific is estimated to dominate the market in terms of the largest shares. This is generally owing to the expanding tourism industry, increase in disposable incomes, and surging customer awareness regarding outdoor recreational activities in emerging markets.
Segmentation Insights
Material Insight
The down-fill segment is predicted to dominate the market in terms of the growth rate. This is because superior insulation properties are provided by down feathers offering exceptional compressibility and warmth. Furthermore, the surging demand for lightweight and highly effective sleeping bags for outdoor activities connected with the surging appealing natural insulating fill qualities will favor the segment's growth.
The synthetic fill segment dominates the market in terms of the highest rate during the projection period. Sleeping bags with synthetic fill generally weigh better than down bags with identical warmth ratings. Furthermore, there are benefits to selecting a synthetic sleeping bag over a down one. Synthetic bags can be slightly more costly than down.
Price Point Insight
The luxury segment exhibits the fastest growth in the market. This is because of the rising sleeping bag demand among the youth population. Additionally, the luxury sleeping bags offer extra convenience and comfort, which is further driving the segment's growth.
Sales Channel Insight
The specialty stores segment is estimated to dominate the market in terms of revenue. This is mainly owing to the advantages offered such as discounts and sometimes free home delivery to the buyers.
Prominent Companies
Segmentation Outline
The global sleeping bag market segmentation focuses on Type, Material, Price Point, Sales Channel, and Region.
By Type
By Material
By Price Point
By Sales Channel
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL SLEEPING BAG MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: SLEEPING BAG MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL SLEEPING BAG MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL SLEEPING BAG MARKET, BY TYPE
5.1 OVERVIEW
5.2 MUMMY SLEEPING BAG
5.3 RECTANGULAR SLEEPING BAG
5.4 OTHERS
6 GLOBAL SLEEPING BAG MARKET, BY MATERIAL
6.1 OVERVIEW
6.2 DOWN FILL
6.3 SYNTHETIC FILL
6.3.1 POLARGUARD
6.3.2 THERMOLITE
6.3.3 OTHERS
7 GLOBAL SLEEPING BAG MARKET, BY PRICE POINT
7.1 OVERVIEW
7.2 LOW
7.3 MID
7.4 LUXURY
8 GLOBAL SLEEPING BAG MARKET, BY SALES CHANNEL
8.1 OVERVIEW
8.2 SUPERMARKETS AND HYPERMARKETS
8.3 SPECIALTY STORES
8.4 E-COMMERCE
8.5 OTHERS
9 GLOBAL SLEEPING BAG MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3.1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL SLEEPING BAG MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
10.4 COMPETITIVE DASHBOARD
10.5 PRODUCT MAPPING
10.6 TOP PLAYER POSITIONING, 2022
10.7 COMPETITIVE HEATMAP
10.8 TOP WINNING STRATEGIES
11 COMPANY PROFILES
11.1 JOHNSON OUTDOORS INC.
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.2 NEMO EQUIPMENT INC.
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.3 JACK WOLFSKIN
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.4 THE COLUMBIA SPORTSWEAR COMPANY
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.5 KEFI OUTDOORS
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.6 AMG GROUP LIMITED
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.7 EXXEL OUTDOORS
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.8 GELERT LIMITED
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.9 THE COLEMAN COMPANY INC.
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.10 KELTY
11.10.1 OVERVIEW
11.10.2 FINANCIAL PERFORMANCE
11.10.3 PRODUCT OUTLOOK
11.10.4 KEY DEVELOPMENTS
11.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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