The global sports analytics market revenue was around US$ 2.98 billion in 2022 and is estimated to reach US$ 28.8 billion by 2031, growing at a compound annual growth rate (CAGR) of 28.7% during the forecast period from 2023 to 2031.
The sport analytics solutions offer game insights that aid management officials, coaches, and athletes in increasing their game strategy, skills, and performance. It provides an enhanced method of crunching numbers to indicate earlier win-loss records to decide the result of an upcoming sports event. In addition, the sports sector uses analytics to surge athlete performance and team play quality, injury prevention, and revenue.
Market Driving Factors
An increase in the use of integrated and connected technologies is estimated to boost the market growth. The expansion of the internet and the availability of several ways to access it has resulted in a massive increase in the amount of data produced. As a result, the development and growth of high-speed internet services would benefit. Sports analytics firms are now using data scientists and analysts to process gathered data due to the exponential growth of personal and organizational data. Furthermore, the increase of integrated and connected technologies has given sports analytics solution providers a platform to capitalize on the internet's growth and exceptional growth. This enables businesses to invest in sports analytics.
Rising big data analytics adoption to drive market growth. Utilizing cutting-edge technologies like IoT, big data, mobility, cloud analytics, and social media has led to innovation and transformation, encouraging growth in the business environment. This demand for in-depth knowledge has increased the acceptance of big data and related technologies. The growth in big data capacity is owing to the development of businesses worldwide, which fuels the continuous rise in data sources and volumes.
Lack of awareness regarding the advantages of sports analytics and the high price of sports analytics software impede the market growth.
Regional Analysis
North America dominated the market in terms of shares. The surge in demand for video analysis and AI technology in sports, with a rise in investments in the latest technologies by firms such as the National Football League (NFL), Major League Baseball (MLB), and the National Basketball Association (NBA) in the region is predicted to propel the market.
Segmentation Insights
Type Insight
The on-field segment dominated the market in terms of revenue and is estimated to continue its dominance over the projection period. This can be attributed to the increase in the usage of on-field analytical data, such as team and player analysis, video analysis, and health assessment. Furthermore, recent advancements have been made in the application of on-field data analysis solutions in sports like football, cricket, swimming, and rugby.
End-user Insight
The team's segment is expected to dominate the market in terms of revenue. One of the most played and viewed sports in the world is football, which is expected to boost the team segment during the projection period. For instance, according to FIFA, around 265 million people, both men and women, play football worldwide, and there are more than 3.5 billion football fans. These figures keep increasing as football gains popularity globally.
Technology Insight
The big data segment dominates the market in terms of revenue. This is due to the specialized teams and athletes depending on this segment to win against their rivals. Big data is now used in coaching to build winning strategies for both the team and the individual players. This way, the team's strategies are so unpredictable but successful, driving the sports analytics market during the anticipated period. For instance, Liverpool FC’s trainers use big data to watch Champions League and Premier League competitors.
Prominent Companies
Segmentation Outline
The global sports analytics market segmentation focuses on Deployment, Type, Solution, Technology, End-user, and Region.
By Deployment
By Type
By Solution
By Technology
By End-user
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL SPORTS ANALYTICS MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: SPORTS ANALYTICS MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL SPORTS ANALYTICS MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL SPORTS ANALYTICS MARKET, BY DEPLOYMENT
5.1 OVERVIEW
5.2 CLOUD
5.3 ON-PREMISE
6 GLOBAL SPORTS ANALYTICS MARKET, BY TYPE
6.1 OVERVIEW
6.2 ON-FIELD
6.2.1 ATHLETE MANAGEMENT
6.2.2 PERFORMANCE MANAGEMENT
6.2.3 PERSONALIZED COACHING
6.2.4 HEALTH MANAGEMENT
6.2.5 SPORTS INTEGRITY MANAGEMENT
6.2.6 OTHERS
6.3 OFF-FIELD
6.3.1 TICKETING, SPONSORSHIPS, AND ADVERTISING
6.3.2 FAN EXPERIENCE
6.3.3 OTHERS
7 GLOBAL SPORTS ANALYTICS MARKET, BY SOLUTION
7.1 OVERVIEW
7.2 VIDEO ANALYTICS
7.3 BIO ANALYTICS
7.4 SMART WEARABLE TECHNOLOGY
7.5 OTHERS
8 GLOBAL SPORTS ANALYTICS MARKET, BY TECHNOLOGY
8.1 OVERVIEW
8.2 AI
8.3 BIG DATA
8.4 OTHERS
9 GLOBAL SPORTS ANALYTICS MARKET, BY END-USERS
9.1 OVERVIEW
9.2 TEAM
9.3 INDIVIDUAL
10 GLOBAL SPORTS ANALYTICS MARKET, BY GEOGRAPHY
10.1 OVERVIEW
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA MARKET SNAPSHOT
10.2.2 U.S.
10.2.3 CANADA
10.2.4 MEXICO
10.3 EUROPE
10.3.1 EUROPE MARKET SNAPSHOT
10.3.2 WESTERN EUROPE
10.3.2.1 THE UK
10.3.2.2 GERMANY
10.3.2.3 FRANCE
10.3.2.4 ITALY
10.3.2.5 SPAIN
10.3.2.6 REST OF WESTERN EUROPE
10.3.3 EASTERN EUROPE
10.3.3.1 POLAND
10.3.3.2 RUSSIA
10.3.3.3 REST OF EASTERN EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC MARKET SNAPSHOT
10.4.2 CHINA
10.4.3 JAPAN
10.4.4 INDIA
10.4.5 AUSTRALIA & NEW ZEALAND
10.4.6 ASEAN
10.4.7 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
10.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
10.5.2 UAE
10.5.3 SAUDI ARABIA
10.5.4 SOUTH AFRICA
10.5.5 REST OF MEA
10.6 SOUTH AMERICA
10.6.1 SOUTH AMERICA MARKET SNAPSHOT
10.6.2 BRAZIL
10.6.3 ARGENTINA
10.6.4 REST OF SOUTH AMERICA
11 GLOBAL SPORTS ANALYTICS MARKET COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 COMPANY MARKET RANKING
11.3 KEY DEVELOPMENT STRATEGIES
11.4 COMPETITIVE DASHBOARD
11.5 PRODUCT MAPPING
11.6 TOP PLAYER POSITIONING, 2022
11.7 COMPETITIVE HEATMAP
11.8 TOP WINNING STRATEGIES
12 COMPANY PROFILES
12.1 ORACLE CORPORATION
12.1.1 OVERVIEW
12.1.2 FINANCIAL PERFORMANCE
12.1.3 PRODUCT OUTLOOK
12.1.4 KEY DEVELOPMENTS
12.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.2 WHOOP
12.2.1 OVERVIEW
12.2.2 FINANCIAL PERFORMANCE
12.2.3 PRODUCT OUTLOOK
12.2.4 KEY DEVELOPMENTS
12.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.3 SAP SE
12.3.1 OVERVIEW
12.3.2 FINANCIAL PERFORMANCE
12.3.3 PRODUCT OUTLOOK
12.3.4 KEY DEVELOPMENTS
12.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.4 CATAPULT
12.4.1 OVERVIEW
12.4.2 FINANCIAL PERFORMANCE
12.4.3 PRODUCT OUTLOOK
12.4.4 KEY DEVELOPMENTS
12.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.5 IBM CORPORATION
12.5.1 OVERVIEW
12.5.2 FINANCIAL PERFORMANCE
12.5.3 PRODUCT OUTLOOK
12.5.4 KEY DEVELOPMENTS
12.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.6 SAS INSTITUTE INC
12.6.1 OVERVIEW
12.6.2 FINANCIAL PERFORMANCE
12.6.3 PRODUCT OUTLOOK
12.6.4 KEY DEVELOPMENTS
12.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.7 SPORTRADAR AG
12.7.1 OVERVIEW
12.7.2 FINANCIAL PERFORMANCE
12.7.3 PRODUCT OUTLOOK
12.7.4 KEY DEVELOPMENTS
12.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.8. KITMAN LABS
12.8.1 OVERVIEW
12.8.2 FINANCIAL PERFORMANCE
12.8.3 PRODUCT OUTLOOK
12.8.4 KEY DEVELOPMENTS
12.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.9 STATS PERFORM
12.9.1 OVERVIEW
12.9.2 FINANCIAL PERFORMANCE
12.9.3 PRODUCT OUTLOOK
12.9.4 KEY DEVELOPMENTS
12.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.10 ORECCO
12.10.1 OVERVIEW
12.10.2 FINANCIAL PERFORMANCE
12.10.3 PRODUCT OUTLOOK
12.10.4 KEY DEVELOPMENTS
12.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
12.11 ALTERYX
12.11.1 OVERVIEW
12.11.2 FINANCIAL PERFORMANCE
12.11.3 PRODUCT OUTLOOK
12.11.4 KEY DEVELOPMENTS
12.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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