The global sports app market revenue was around US$ 3.66 billion in 2022 and is estimated to reach US$ 9.28 billion by 2031, growing at a compound annual growth rate (CAGR) of 10.9% during the forecast period from 2023 to 2031.
A sports application is a mobile, web, or desktop application that enables users to view statistics and real-time scores for any sport. It usually includes news feeds on recent events in the sports world, detailed stats for each player on every team, and tools to make customized fantasy leagues.
Market Driving Factors
The increasing demand for enhanced user experiences is boosting the market growth. Sports apps are capitalizing on artificial intelligence (AI) algorithms to provide real-time updates, personalized content, and interactive features that cater to the unique preferences and interests of sports fans. In addition, sports apps can analyze user behaviour, social media trends, and historical data to deliver customized content, including match highlights, personalized news feeds, and player statistics by leveraging AI-enabled recommendation systems. As a result, this high level of personalization significantly improves user satisfaction and engagement, establishing sports apps as the preferred platform for sports fans globally.
Integration of AI-enabled data analytics and insights is driving the market growth. These cutting-edge applications use artificial intelligence (AI) algorithms to handle and analyse enormous amounts of sports data, covering a range of topics like player performance, team tactics, and match statistics. Additionally, sports applications can produce insightful analyses and forecasts because of this sophisticated data processing, giving users the ability to make informed judgements about betting and fantasy team picks.
The increasing price of game development is limiting market growth.
Regional Analysis
North America dominated the market. This can be attributed to the surge in demand for the live streaming of wrestling AEW (All Elite Wrestling) sports from the consumers of Canada and the U.S. In addition, the increasing trend in the United States to adopt technologically cutting-edge content management apps is benefiting the market growth. Furthermore, the ease of sports applications accessibility with social media connectivity features will contribute to the market expansion in the region.
Asia Pacific is estimated to dominate the market. This is because of the rise in demand for cloud-based sports apps from consumers in India and China. Additionally, subscription-based apps are an emerging trend in China. Furthermore, the increasing demand for digital payment services in China is estimated to drive the market growth. The increasing adoption of regional language translation-based sports apps in India is benefiting the market growth.
Segmentation Insights
Marketplace Insight
Apple's iOS store segment dominates the market. This is because of increasing demand for highly interactive interface-based apps from the consumers of the U.K. and U.S. Additionally, 3D features and seamless connectivity with add-on security are boosting the market growth. The harmonious fusion of software and hardware, complemented by an intuitive user interface has synergistically promoted an ecosystem conducive to the cultivation and extensive acceptance of sports-oriented applications. Furthermore, the rigid quality oversight protocols intrinsic to the iOS App Store serve to affirm a curated and dependable array of sports apps. Thus, this factor improves user assurance and active participation.
The google play store iOS store segment is estimated to have the highest growth rate during the forecast period. Open ecosystem, ease of access of in-app purchase of customizable user interface of apps, and the cutting-edge multitasking system are boosting the segment growth. Furthermore, the cohesive and dynamic interface inherent in the Google Play Store has significantly streamlined the creation and accessibility of sports applications. This phenomenon is amplified by the platform's vast user base and global outreach, allowing sports app developers to engage with users. As a result, it cultivated heightened levels of interaction and engagement.
Prominent Companies
Segmentation Outline
The global sports app market segmentation focuses on Marketplace, and Region.
By Marketplace
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL SPORTS APP MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: SPORTS APP MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL SPORTS APP MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL SPORTS APP MARKET, BY MARKETPLACE
5.1 OVERVIEW
5.2 GOOGLE PLAY STORE
5.3 APPLE IOS STORE
5.4 OTHERS
6 GLOBAL SPORTS APP MARKET, BY GEOGRAPHY
6.1 OVERVIEW
6.2 NORTH AMERICA
6.2.1 NORTH AMERICA MARKET SNAPSHOT
6.2.2 U.S.
6.2.3 CANADA
6.2.4 MEXICO
6.3 EUROPE
6.3.1 EUROPE MARKET SNAPSHOT
6.3.2 WESTERN EUROPE
6.3.2.1 THE UK
6.3.2.2 GERMANY
6.3.2.3 FRANCE
6.3.2.4 ITALY
6.3.2.5 SPAIN
6.3.2.6 REST OF WESTERN EUROPE
6.3.3 EASTERN EUROPE
6.3.3.1 POLAND
6.3.3.2 RUSSIA
6.3.3.3 REST OF EASTERN EUROPE
6.4 ASIA PACIFIC
6.4.1 ASIA PACIFIC MARKET SNAPSHOT
6.4.2 CHINA
6.4.3 JAPAN
6.4.4 INDIA
6.4.5 AUSTRALIA & NEW ZEALAND
6.4.6 ASEAN
6.4.7 REST OF ASIA PACIFIC
6.5 MIDDLE EAST & AFRICA
6.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
6.5.2 UAE
6.5.3 SAUDI ARABIA
6.5.4 SOUTH AFRICA
6.5.5 REST OF MEA
6.6 SOUTH AMERICA
6.6.1 SOUTH AMERICA MARKET SNAPSHOT
6.6.2 BRAZIL
6.6.3 ARGENTINA
6.6.4 REST OF SOUTH AMERICA
7 GLOBAL SPORTS APP MARKET COMPETITIVE LANDSCAPE
7.1 OVERVIEW
7.2 COMPANY MARKET RANKING
7.3 KEY DEVELOPMENT STRATEGIES
7.4 COMPETITIVE DASHBOARD
7.5 PRODUCT MAPPING
7.6 TOP PLAYER POSITIONING, 2022
7.7 COMPETITIVE HEATMAP
7.8 TOP WINNING STRATEGIES
8 COMPANY PROFILES
8.1 NBC UNIVERSAL
8.1.1 OVERVIEW
8.1.2 FINANCIAL PERFORMANCE
8.1.3 PRODUCT OUTLOOK
8.1.4 KEY DEVELOPMENTS
8.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.2 WARNER MEDIA
8.2.1 OVERVIEW
8.2.2 FINANCIAL PERFORMANCE
8.2.3 PRODUCT OUTLOOK
8.2.4 KEY DEVELOPMENTS
8.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.3 PENN ENTERTAINMENT
8.3.1 OVERVIEW
8.3.2 FINANCIAL PERFORMANCE
8.3.3 PRODUCT OUTLOOK
8.3.4 KEY DEVELOPMENTS
8.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.4 ESPN
8.4.1 OVERVIEW
8.4.2 FINANCIAL PERFORMANCE
8.4.3 PRODUCT OUTLOOK
8.4.4 KEY DEVELOPMENTS
8.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.5 VIACOM18
8.5.1 OVERVIEW
8.5.2 FINANCIAL PERFORMANCE
8.5.3 PRODUCT OUTLOOK
8.5.4 KEY DEVELOPMENTS
8.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.6 SKY UK
8.6.1 OVERVIEW
8.6.2 FINANCIAL PERFORMANCE
8.6.3 PRODUCT OUTLOOK
8.6.4 KEY DEVELOPMENTS
8.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.7 SUPERSPORT
8.7.1 OVERVIEW
8.7.2 FINANCIAL PERFORMANCE
8.7.3 PRODUCT OUTLOOK
8.7.4 KEY DEVELOPMENTS
8.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.8 LIVESCORE
8.8.1 OVERVIEW
8.8.2 FINANCIAL PERFORMANCE
8.8.3 PRODUCT OUTLOOK
8.8.4 KEY DEVELOPMENTS
8.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.9 BEIN SPORTS
8.9.1 OVERVIEW
8.9.2 FINANCIAL PERFORMANCE
8.9.3 PRODUCT OUTLOOK
8.9.4 KEY DEVELOPMENTS
8.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.10 DAZN
8.10.1 OVERVIEW
8.10.2 FINANCIAL PERFORMANCE
8.10.3 PRODUCT OUTLOOK
8.10.4 KEY DEVELOPMENTS
8.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
8.11 FUBO TV
8.11.1 OVERVIEW
8.11.2 FINANCIAL PERFORMANCE
8.11.3 PRODUCT OUTLOOK
8.11.4 KEY DEVELOPMENTS
8.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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