The global webtoons market revenue was around US$ 5.06 billion in 2022 and is estimated to reach US$ 84.9 billion by 2031, growing at a compound annual growth rate (CAGR) of 36.8% during the forecast period from 2023 to 2031.
Webtoons are a kind of digital comic made in South Korea that can be read on mobile devices and computers. When webtoons first started, they were largely unknown outside of Korea. However, their popularity has risen since the success of manhwa webtoons (a general Korean term for print cartoons and comics).
Market Driving Factors
The development of the new business model worldwide is estimated to drive the market. This is due to the webtoons having a cutting-edge income business model compared to other content platforms. Webtoons have the huge possibility to generate higher average revenue per paying user on subscription-based services. Furthermore, in terms of user engagement signs such as frequency, and time spent, Webtoons in Korea have already exceeded music streaming services and are now equivalent to video streaming services. It is also heartening that the webtoon content ecosystem is established around platforms.
The surge in digital comics is estimated to boost the market growth. Digital infrastructure in the form of broadband Internet speed, distribution, and smartphone transmission generated the necessary conditions for the webtoon's growth. In addition, webtoons are becoming more and more popular as the market for mobile entertainment expands, which creates a big opportunity for Korean platform providers.
Webtoon piracy and increased competition are estimated to hamper the market growth.
Regional Analysis
Asia Pacific is estimated to dominate the market in terms of a significant share of the market. This is due to several factors including technological improvements, cultural aspects, and a strong digital environment. In addition, there are numerous different cultures, languages, and storytelling customs. This diversity has created a wealth of fascinating and unique webtoon content that appeals to audiences around the world. As a result, webtoons from this region have the largest shares due to the robust cultural influence on viewers of all categories.
Latin America is predicted to boost the market in terms of the growth rate. This is due to that webtoons provide a broad variety of content across several genres and have a sizable and active readership. Furthermore, extensive use of smartphones and internet connection also boosts the market growth in the region.
Segmentation Insights
Type Insight
The romance segment is estimated to dominate the market in terms of growth rate. This is due to the romance is one of the most popular genres on webtoons, which are becoming a more and more popular medium for reading comics. Additionally, the most popular genre on the well-known webcomic app is webtoon appears to be romance. This is owing to the existence of raw feelings in romantic stories, where the readers can relate to the characters.
Revenue Model Insight
The subscription-based segment is expected to be the fastest rate during the forecast period. Subscription-based models are utilized in appealing much every industry such as OTT platforms, food, conveyance, and different digital platforms. A subscription business plan allows a customer to access a seller's services or goods in exchange for a regular payment. This enables the company to receive ongoing revenue from a group of loyal customers.
Prominent Companies
Segmentation Outline
The global webtoons market segmentation focuses on the Type, Revenue Model, Application, and Region.
By Type
By Revenue Model
By Application
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL WEBTOONS MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: WEBTOONS MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL WEBTOONS MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL WEBTOONS MARKET, BY TYPE
5.1 OVERVIEW
5.2 COMEDY
5.3 ACTION
5.4 SCI-FIC
5.5 HORROR
5.6 ROMANCE
5.7 OTHERS
6 GLOBAL WEBTOONS MARKET, BY REVENUE MODEL
6.1 OVERVIEW
6.2 SUBSCRIPTION BASED
6.3 ADS BASIS
7 GLOBAL WEBTOONS MARKET, BY APPLICATION
7.1 OVERVIEW
7.2 MOBILE
7.3 LAPTOP
7.4 TABLETS
7.5 TELEVISION
8 GLOBAL WEBTOONS MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3.1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL WEBTOONS MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
9.4 COMPETITIVE DASHBOARD
9.5 PRODUCT MAPPING
9.6 TOP PLAYER POSITIONING, 2022
9.7 COMPETITIVE HEATMAP
9.8 TOP WINNING STRATEGIES
10 COMPANY PROFILES
10.1 LEZHIN ENTERTAINMENT
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.2 NHN COMICO CORP
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.3 NAVER WEBTOON CORP
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.4 SIDEWALK GROUP
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.5 BOMTOON
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.6 IZNEO WEBTOON
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.7 MARVEL UNLIMITED
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.8 DAUM WEBTOON AND COMPANY
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.9 TAPPYTOON
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.10 KAKAO CORP.
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
01
お客様のニーズに合わせてレポートをカスタマイズ可能
02
ベテランの市場調査員による専門的な分析
03
安全で簡単に利用できるオンライン決済方法
04
お客様のご要望に応じて、特定の章を購入することができます。
05
すべてのレポートに専門的な日本語翻訳を提供
06
包括的でわかりやすいレポートを迅速にお届けします。
07
購入後も継続的なサポートとアップデートが受けられます。
We Accept
Copyright ©2022 All rights reserved