The global women sports and swimwear market revenue was around US$ 86.9 billion in 2022 and is estimated to reach US$ 151.8 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.4% during the forecast period from 2023 to 2031.
Sports clothing is generally worn during athletic competitions or activities. When performing physical motions, they are intended to provide agility and comfort. Sports clothing is comprised of breathable materials that enable perspiration to dissipate faster, allowing the wearer to remain cool for a more extended time.
Market Driving Factors
The surging participation of women in sports and fitness activities is estimated to drive the market. This is mainly due to the increase in demand for functional, comfortable, and stylish sportswear as more women adopt active lifestyles and engage in several physical activities.
Increasing health and fitness awareness is predicted to drive the market growth. This is mainly owing to the surging emphasis on leading a healthy and active lifestyle has facilitated more women to engage in fitness and sports activities. As a result, the awareness of the multiple health advantages associated with regular exercise has increased the demand for suitable sports and swimwear among women.
Social media platforms have emerged as effective marketing tools, enabling swimwear and sports brands to reach a wider audience. Celebrities and fitness influencers promote different brands and endorse the significance of wearing suitable sports and swimwear, influencing customer choices. Therefore, this factor is estimated to boost the market.
The availability of counterfeit products is predicted to limit the market.
Regional Analysis
North America dominated the market in terms of the largest shares and is estimated to maintain its dominance. This can be largely attributed to the increased awareness of health which leads to surged adoption of sportswear and swimwear for respective objectives. Moreover, the increased population in the region coupled with the introduction of innovative and new products boosted the market growth.
Asia Pacific is estimated to dominate the market in terms of revenue. This is mainly due to the surging health consciousness, and population growth. Additionally, the expansion of domestic water sports and fitness in countries like India and China is predicted to create a positive impact on the market in these countries.
Segmentation Insights
Material Insight
The synthetic segment is estimated to dominate the market in terms of the fastest rate. A substantial category of swimsuit textiles is polyester, which is a synthetic material. Polyester is utilized in the formulation of numerous different kinds of swimwear to achieve stretch and shrinkage resistance. In addition, this material is in high demand among manufacturers due to its immediate drying and simple washability properties. Furthermore, it also raises swimsuit durability owing to benefits including resistance to abrasion, wrinkles, and most pollutants.
Price Point Insight
The mass segment dominates the market in terms of the largest share. This is generally owing to the surge in consumption of mass-cost products by upper and lower-middle-class customers significantly contributes toward the women's sports and swimwear market expansion.
The premium segment is predicted to dominate the market in terms of the highest rate. This is primarily due to the increasing desire of the youth population towards premium products.
Distribution Channel Insight
The discount stores segment is estimated to dominate the market in terms of the highest rate. This is primarily owing to the increase in options like discounts and free trials before purchases in addition to the benefit of receiving satisfaction right away.
The e-commerce segment dominates the market in terms of the fastest rate. This is mainly owing to the surge in internet usage and the rise in smartphone usage for online shopping, which enables consumers to compare products in real time and make wise decisions.
Prominent Companies
Segmentation Outline
The global women sports and swimwear market segmentation focuses on the Material, Price Point, Distribution Channel, and Region.
By Material
By Price Point
By Distribution Channel
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL WOMEN SPORTS AND SWIMWEAR MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: WOMEN SPORTS AND SWIMWEAR MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL WOMEN SPORTS AND SWIMWEAR MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL WOMEN SPORTS AND SWIMWEAR MARKET, BY MATERIAL
5.1 OVERVIEW
5.2 SYNTHETIC
5.2.1 POLYESTER
5.2.2 NYLON
5.2.3 NEOPRENE
5.2.4 SPANDEX
5.2.5 OTHERS
5.3 NATURAL
5.3.1 SILK
5.3.2 COTTON
5.3.3 OTHERS
6 GLOBAL WOMEN SPORTS AND SWIMWEAR MARKET, BY PRICE POINT
6.1 OVERVIEW
6.2 PREMIUM
6.3 MASS
7 GLOBAL WOMEN SPORTS AND SWIMWEAR MARKET, BY DISTRIBUTION CHANNEL
7.1 OVERVIEW
7.2 E-COMMERCE
7.3 SUPERMARKETS AND HYPERMARKETS
7.4 BRAND OUTLETS
7.5 DISCOUNT STORES
8 GLOBAL WOMEN SPORTS AND SWIMWEAR MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3.1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL WOMEN SPORTS AND SWIMWEAR MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
9.4 COMPETITIVE DASHBOARD
9.5 PRODUCT MAPPING
9.6 TOP PLAYER POSITIONING, 2022
9.7 COMPETITIVE HEATMAP
9.8 TOP WINNING STRATEGIES
10 COMPANY PROFILES
10.1 PERRY ELLIS INTERNATIONAL INC
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.2 LULULEMON ATHLETICA INC
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.3 JANTZEN INC.
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.4 WACOAL EUROPE
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.5 SEAFOLLY
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.6 QUICKSILVER
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.7 TYR SPORT
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.8 PARAH S.P.A
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.9 UNDER ARMOUR INC.
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.10 ARENA ITALIA S.P.A
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.11 PVH CORP.
10.11.1 OVERVIEW
10.11.2 FINANCIAL PERFORMANCE
10.11.3 PRODUCT OUTLOOK
10.11.4 KEY DEVELOPMENTS
10.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.12 O'NEILL, INC.
10.12.1 OVERVIEW
10.12.2 FINANCIAL PERFORMANCE
10.12.3 PRODUCT OUTLOOK
10.12.4 KEY DEVELOPMENTS
10.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.13 NIKE INC
10.13.1 OVERVIEW
10.13.2 FINANCIAL PERFORMANCE
10.13.3 PRODUCT OUTLOOK
10.13.4 KEY DEVELOPMENTS
10.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.14 LA PERLA GROUP
10.14.1 OVERVIEW
10.14.2 FINANCIAL PERFORMANCE
10.14.3 PRODUCT OUTLOOK
10.14.4 KEY DEVELOPMENTS
10.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.15 ADIDAS AG
10.15.1 OVERVIEW
10.15.2 FINANCIAL PERFORMANCE
10.15.3 PRODUCT OUTLOOK
10.15.4 KEY DEVELOPMENTS
10.15.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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