The global women’s health app market revenue was around US$ 2.24 billion in 2022 and is estimated to reach US$ 17.9 billion by 2031, growing at a compound annual growth rate (CAGR) of 20.1% during the forecast period from 2023 to 2031.
The women's health app is a digital healthcare platform, that offers women's care services such as pregnancy trackers, menstrual health tracking, and fitness & disease management.
Market Driving Factors
An increase in the usage of menstrual health apps is a trend in the market. This is because the menstrual health app allows women to track their menstrual cycles and obtain the prediction for their period dates. In addition, many apps also offer predictions of ovulation day and the fertile window. Therefore, the usage of such apps has grown worldwide and key players are concentrating on developing and launching novel apps to enhance menstrual health.
Increasing technological advances and the developing digital world are boosting the women’s health app market growth. This is mainly due to several companies developing health apps for women’s health which concentrates on various health aspects and notifies the user for its treatment that surges the growth of women’s health apps.
The surge in emphasis on women's health by various government organizations worldwide is expected to provide substantial growth opportunities for key players in the market. This is mainly owing to the various government organizations working to advance women's well-being and health by working with key players to enhance health services for girls and women.
Concerns about data breaches and cybersecurity could hamper the market expansion.
Regional Analysis
Europe dominated the market in terms of revenue and is estimated to maintain its dominance. This can be primarily attributed to the surged government investment in IT infrastructure and the increased number of digital startups in the region. Furthermore, surge in awareness about reproductive health, and enhanced internet access in the region.
North America is expected to dominate the market in terms of the largest shares. This is mainly owing to the surging adoption of smartphones and increasing government interest in lowering healthcare prices. Additionally, the high adoption of technologically cutting-edge products and regulatory reforms for approval & usage of mobile-based applications are contributing to the market growth in the region.
Segmentation Insights
Type Insight
The nutrition & fitness segment is estimated to dominate the market in terms of revenue. This is primarily owing to the witness of considerable growth during the forecast period, due to an increase in awareness about fitness, a rise in the use of wearable accessories, and advances in women's health apps.
The menstrual health segment dominates the market in terms of the largest shares. This is due to females becoming more conscious of the need to maintain hygiene during the menstrual cycle. In addition, the high adoption of period tracking apps worldwide, along with the inclusion of innovative products and features by market players is driving the segment growth.
Age Group Insight
The 25-34 years segment dominated the market in terms of the growth rate and is estimated to maintain its dominance. This can be majorly attributed to the surge in concern for maternity & pregnancy care and fitness care.
Prominent Companies
Segmentation Outline
The global women’s health app market segmentation focuses on the Type, Age Group, and Region.
By Type
By Age Group
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL WOMEN’S HEALTH APP MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: WOMEN’S HEALTH APP MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL WOMEN’S HEALTH APP MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL WOMEN’S HEALTH APP MARKET, BY TYPE
5.1 OVERVIEW
5.2 NUTRITION AND FITNESS
5.3 MENSTRUAL HEALTH
5.4 PREGNANCY TRACKING
5.5 MENOPAUSE
5.6 DISEASE MANAGEMENT
5.7 OTHERS
6 GLOBAL WOMEN’S HEALTH APP MARKET, BY AGE GROUP
6.1 OVERVIEW
6.2 35 TO 44 YEARS
6.3 15 TO 24 YEARS
6.4 25 TO 34 YEARS
6.5 ABOVE 44 YEARS
7 GLOBAL WOMEN’S HEALTH APP MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA MARKET SNAPSHOT
7.2.2 U.S.
7.2.3 CANADA
7.2.4 MEXICO
7.3 EUROPE
7.3.1 EUROPE MARKET SNAPSHOT
7.3.2 WESTERN EUROPE
7.3.2.1 THE UK
7.3.2.2 GERMANY
7.3.2.3 FRANCE
7.3.2.4 ITALY
7.3.2.5 SPAIN
7.3.2.6 REST OF WESTERN EUROPE
7.3.3 EASTERN EUROPE
7.3.3.1 POLAND
7.3.3.2 RUSSIA
7.3.3.3 REST OF EASTERN EUROPE
7.4 ASIA PACIFIC
7.4.1 ASIA PACIFIC MARKET SNAPSHOT
7.4.2 CHINA
7.4.3 JAPAN
7.4.4 INDIA
7.4.5 AUSTRALIA & NEW ZEALAND
7.4.6 ASEAN
7.4.7 REST OF ASIA PACIFIC
7.5 MIDDLE EAST & AFRICA
7.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
7.5.2 UAE
7.5.3 SAUDI ARABIA
7.5.4 SOUTH AFRICA
7.5.5 REST OF MEA
7.6 SOUTH AMERICA
7.6.1 SOUTH AMERICA MARKET SNAPSHOT
7.6.2 BRAZIL
7.6.3 ARGENTINA
7.6.4 REST OF SOUTH AMERICA
8 GLOBAL WOMEN’S HEALTH APP MARKET COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPANY MARKET RANKING
8.3 KEY DEVELOPMENT STRATEGIES
8.4 COMPETITIVE DASHBOARD
8.5 PRODUCT MAPPING
8.6 TOP PLAYER POSITIONING, 2022
8.7 COMPETITIVE HEATMAP
8.8 TOP WINNING STRATEGIES
9 COMPANY PROFILES
9.1 WITHINGS
9.1.1 OVERVIEW
9.1.2 FINANCIAL PERFORMANCE
9.1.3 PRODUCT OUTLOOK
9.1.4 KEY DEVELOPMENTS
9.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.2 GLOW INC.
9.2.1 OVERVIEW
9.2.2 FINANCIAL PERFORMANCE
9.2.3 PRODUCT OUTLOOK
9.2.4 KEY DEVELOPMENTS
9.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.3 DOT (CYCLE TECHNOLOGIES)
9.3.1 OVERVIEW
9.3.2 FINANCIAL PERFORMANCE
9.3.3 PRODUCT OUTLOOK
9.3.4 KEY DEVELOPMENTS
9.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.4 NATURAL CYCLE
9.4.1 OVERVIEW
9.4.2 FINANCIAL PERFORMANCE
9.4.3 PRODUCT OUTLOOK
9.4.4 KEY DEVELOPMENTS
9.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.5 OVIA HEALTH
9.5.1 OVERVIEW
9.5.2 FINANCIAL PERFORMANCE
9.5.3 PRODUCT OUTLOOK
9.5.4 KEY DEVELOPMENTS
9.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.6 MAVEN CLINIC
9.6.1 OVERVIEW
9.6.2 FINANCIAL PERFORMANCE
9.6.3 PRODUCT OUTLOOK
9.6.4 KEY DEVELOPMENTS
9.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.7 FLO HEALTH INC.
9.7.1 OVERVIEW
9.7.2 FINANCIAL PERFORMANCE
9.7.3 PRODUCT OUTLOOK
9.7.4 KEY DEVELOPMENTS
9.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.8 WILDFLOWER HEALTH
9.8.1 OVERVIEW
9.8.2 FINANCIAL PERFORMANCE
9.8.3 PRODUCT OUTLOOK
9.8.4 KEY DEVELOPMENTS
9.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.9 GOOGLE INC.
9.9.1 OVERVIEW
9.9.2 FINANCIAL PERFORMANCE
9.9.3 PRODUCT OUTLOOK
9.9.4 KEY DEVELOPMENTS
9.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.10 FEMTEC HEALTH
9.10.1 OVERVIEW
9.10.2 FINANCIAL PERFORMANCE
9.10.3 PRODUCT OUTLOOK
9.10.4 KEY DEVELOPMENTS
9.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.11 NABLA CARE
9.11.1 OVERVIEW
9.11.2 FINANCIAL PERFORMANCE
9.11.3 PRODUCT OUTLOOK
9.11.4 KEY DEVELOPMENTS
9.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.12 APPLE INC.
9.12.1 OVERVIEW
9.12.2 FINANCIAL PERFORMANCE
9.12.3 PRODUCT OUTLOOK
9.12.4 KEY DEVELOPMENTS
9.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.13 KINDBODY
9.13.1 OVERVIEW
9.13.2 FINANCIAL PERFORMANCE
9.13.3 PRODUCT OUTLOOK
9.13.4 KEY DEVELOPMENTS
9.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.14 CLUE APP
9.14.1 OVERVIEW
9.14.2 FINANCIAL PERFORMANCE
9.14.3 PRODUCT OUTLOOK
9.14.4 KEY DEVELOPMENTS
9.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.15 AVA
9.15.1 OVERVIEW
9.15.2 FINANCIAL PERFORMANCE
9.15.3 PRODUCT OUTLOOK
9.15.4 KEY DEVELOPMENTS
9.15.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.16 FITBIT INC.
9.16.1 OVERVIEW
9.16.2 FINANCIAL PERFORMANCE
9.16.3 PRODUCT OUTLOOK
9.16.4 KEY DEVELOPMENTS
9.16.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
9.17 NURX INC.
9.17.1 OVERVIEW
9.17.2 FINANCIAL PERFORMANCE
9.17.3 PRODUCT OUTLOOK
9.17.4 KEY DEVELOPMENTS
9.17.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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