The global kitchen towels market revenue was around US$ 13.48 billion in 2022 and is estimated to reach US$ 23.1 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.2% during the forecast period from 2023 to 2031.
A kitchen towel is a versatile product that may be used for a variety of purposes, including dishwashing, drying hands, maintaining a clean kitchen, and cleaning knives, cutting boards, and other kitchenware. It is mainly manufactured by using cotton that assists in drawing out and absorbing moisture via direct contact and resisting repeated usage and washing.
Market Driving Factors
A substantial increase in the disposable income of the majority of consumers boosts market growth. Their raised income leads to people’s spending capacity on individual hygiene and care, including, kitchen towels, etc. In addition, many customers are giving priority to these products rather than traditional clothes or rags. This leads to expanded production of a broad variety of kitchen towels in various designs by respective brands to aid consumers in opting for their desired product.
Rapid urbanization leading to raised expenditure on home care products propelled the market growth. This is due to enhancements in the standard of living. In addition, manufacturers are financing to launch of a broad array of crochet and hand-knit towels to extend their current product portfolio.
The large market share for local and unorganized market players owing to price-sensitive consumers across different regions who may prefer lower-cost choices or generic brands over superior kitchen towels is among the main factors expected to impede the market growth.
Regional Analysis
Asia Pacific dominated the market in terms of the highest revenue and maintained its dominance over the forecast period. This can be attributed to the surge in consumer preferences for various types of premium and luxury textile products in China. Additionally, the rapid growth of several small-scale textile companies is predicted to broaden the horizon of this country. These small-scale companies provide products at reasonable prices, which is increasing sales of kitchen towels in China.
Furthermore, a substantial rise in the living standard of the majority of people in India along with their increasing purchasing power is contributing to market expansion. Moreover, a surge in awareness about kitchen towels for numerous purposes among customers is also contributing to their improved demand.
North America is expected to dominate the market in terms of the rate. This is due to the surge in the Number of Quick-service Restaurants. Increasing consumer preferences for various types of eco-friendly products along with a substantial change toward sustainable living among Americans is increasing sales of kitchen towels in the United States. In addition, consumers are giving preference to cloth-based napkins as they are economical compared to paper-based towels. Furthermore, the increasing number of various quick-service restaurants, including fast food restaurants, cafes, etc are boosting the market in the region.
Segmentation Insights
Product Type Insight
In 2022, the cloth-based segment dominated the market in terms of the largest share. This can be attributed to its several beneficial features and characteristics, including durability, higher sustainability, cost-efficiency, and versatility for numerous uses in the kitchen. Furthermore, the widespread availability of cloth-based kitchen towels in a broad range of colors, designs, and patterns, which allow customers to match their kitchen decor and add a touch of style to their kitchen, is generating massive growth possibilities for the segment.
The paper-based segment is estimated to increase at a substantial growth rate over the forecast period. This is due to its increasing popularity as a more hygienic choice than reusable cloth towels, along with its capability to deliver greater convenience by eradicating the requirement for laundering and the bacterial growth chance on reusable towels.
End Use Insight
The residential segment dominates the market in terms of the significant market share. This is due to its significant usage in different kitchen cleaning applications, ranging from wiping spills to drying hands and utensils, and emerging trends towards utilizing reusable and eco-friendly kitchen towels. Furthermore, the need and demand for kitchen towels in residential settings is rising quickly. This is due to its increasing number of environmentally conscious consumers who understand the significance of a clean kitchen in preventing foodborne illnesses and the growing importance of kitchen towels for maintaining hygiene and cleanliness on a global scale.
The commercial segment is projected to dominate the market in terms of the highest growth during the projection period. This is mainly owing to the surging number of food chains, including cafes, restaurants, and hotels, and the constant expansion of the food service industry around the world. The substantial surge of fast-casual dining establishments that usually have open kitchens and serve made-to-order food is also creating a tremendous demand for kitchen towels.
Distribution Channel Insight
The online store segment is predicted to witness the fastest growth during the projection period. This is due to its significant growth in the number of digital or online shoppers globally and the emergence of several online shopping platforms providing kitchen towels with multiple advantages, including a broad variety, cost comparison, higher convenience, no requirement to visit the store, and convenient payment and delivery choices, among others.
Prominent Companies
Segmentation Outline
The global kitchen towels market segmentation focuses on Product Type, End Use, Distribution Channel, and Region.
By Product Type
By End Use
By Distribution Channel
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL KITCHEN TOWELS MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: KITCHEN TOWELS MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL KITCHEN TOWELS MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL KITCHEN TOWELS MARKET, BY PRODUCT TYPE
5.1 OVERVIEW
5.2 CLOTH-BASED
5.3 PAPER-BASED
6 GLOBAL KITCHEN TOWELS MARKET, BY END USE
6.1 OVERVIEW
6.2 COMMERCIAL
6.3 RESIDENTIAL
7 GLOBAL KITCHEN TOWELS MARKET, BY DISTRIBUTION CHANNEL
7.1 OVERVIEW
7.2 HYPERMARKETS AND SUPERMARKETS
7.3 CONVENIENCE STORES
7.4 SPECIALTY STORES
7.5 ONLINE STORES
8 GLOBAL KITCHEN TOWELS MARKET, BY GEOGRAPHY
8.1 OVERVIEW
8.2 NORTH AMERICA
8.2.1 NORTH AMERICA MARKET SNAPSHOT
8.2.2 U.S.
8.2.3 CANADA
8.2.4 MEXICO
8.3 EUROPE
8.3.1 EUROPE MARKET SNAPSHOT
8.3.2 WESTERN EUROPE
8.3.2.1 THE UK
8.3.2.2 GERMANY
8.3.2.3 FRANCE
8.3.2.4 ITALY
8.3.2.5 SPAIN
8.3.2.6 REST OF WESTERN EUROPE
8.3.3 EASTERN EUROPE
8.3.3.1 POLAND
8.3.3.2 RUSSIA
8.3.3.3 REST OF EASTERN EUROPE
8.4 ASIA PACIFIC
8.4.1 ASIA PACIFIC MARKET SNAPSHOT
8.4.2 CHINA
8.4.3 JAPAN
8.4.4 INDIA
8.4.5 AUSTRALIA & NEW ZEALAND
8.4.6 ASEAN
8.4.7 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
8.5.2 UAE
8.5.3 SAUDI ARABIA
8.5.4 SOUTH AFRICA
8.5.5 REST OF MEA
8.6 SOUTH AMERICA
8.6.1 SOUTH AMERICA MARKET SNAPSHOT
8.6.2 BRAZIL
8.6.3 ARGENTINA
8.6.4 REST OF SOUTH AMERICA
9 GLOBAL KITCHEN TOWELS MARKET COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING
9.3 KEY DEVELOPMENT STRATEGIES
9.4 COMPETITIVE DASHBOARD
9.5 PRODUCT MAPPING
9.6 TOP PLAYER POSITIONING, 2022
9.7 COMPETITIVE HEATMAP
9.8 TOP WINNING STRATEGIES
10 COMPANY PROFILES
10.1 ACCROL GROUP HOLDINGS PLC
10.1.1 OVERVIEW
10.1.2 FINANCIAL PERFORMANCE
10.1.3 PRODUCT OUTLOOK
10.1.4 KEY DEVELOPMENTS
10.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.2 ALDAR TISSUES LTD
10.2.1 OVERVIEW
10.2.2 FINANCIAL PERFORMANCE
10.2.3 PRODUCT OUTLOOK
10.2.4 KEY DEVELOPMENTS
10.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.3 CASCADES INC
10.3.1 OVERVIEW
10.3.2 FINANCIAL PERFORMANCE
10.3.3 PRODUCT OUTLOOK
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.4 ECOLAB INC
10.4.1 OVERVIEW
10.4.2 FINANCIAL PERFORMANCE
10.4.3 PRODUCT OUTLOOK
10.4.4 KEY DEVELOPMENTS
10.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.5 GEORGIA-PACIFIC
10.5.1 OVERVIEW
10.5.2 FINANCIAL PERFORMANCE
10.5.3 PRODUCT OUTLOOK
10.5.4 KEY DEVELOPMENTS
10.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.6 KIMBERLY-CLARK CORPORATION
10.6.1 OVERVIEW
10.6.2 FINANCIAL PERFORMANCE
10.6.3 PRODUCT OUTLOOK
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.7 KOCH INDUSTRIES INC
10.7.1 OVERVIEW
10.7.2 FINANCIAL PERFORMANCE
10.7.3 PRODUCT OUTLOOK
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.8 KRUGER PRODUCTS
10.8.1 OVERVIEW
10.8.2 FINANCIAL PERFORMANCE
10.8.3 PRODUCT OUTLOOK
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.9 MARCAL MANUFACTURING LLC
10.9.1 OVERVIEW
10.9.2 FINANCIAL PERFORMANCE
10.9.3 PRODUCT OUTLOOK
10.9.4 KEY DEVELOPMENTS
10.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.10 RENOVA GROUP
10.10.1 OVERVIEW
10.10.2 FINANCIAL PERFORMANCE
10.10.3 PRODUCT OUTLOOK
10.10.4 KEY DEVELOPMENTS
10.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.11 RODRIQUEZ PTY. LTD
10.11.1 OVERVIEW
10.11.2 FINANCIAL PERFORMANCE
10.11.3 PRODUCT OUTLOOK
10.11.4 KEY DEVELOPMENTS
10.11.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.12 THE PROCTER & GAMBLE COMPANY
10.12.1 OVERVIEW
10.12.2 FINANCIAL PERFORMANCE
10.12.3 PRODUCT OUTLOOK
10.12.4 KEY DEVELOPMENTS
10.12.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.13 TOWEL DEPOT INC
10.13.1 OVERVIEW
10.13.2 FINANCIAL PERFORMANCE
10.13.3 PRODUCT OUTLOOK
10.13.4 KEY DEVELOPMENTS
10.13.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
10.14 WEPA PROFESSIONAL GMBH
10.14.1 OVERVIEW
10.14.2 FINANCIAL PERFORMANCE
10.14.3 PRODUCT OUTLOOK
10.14.4 KEY DEVELOPMENTS
10.14.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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